Trying to weigh the importance of a landing page vs squeeze page for your business? Why not choose both?
Although they look similar, there is actually a very obvious difference to these campaigns.
Today, I’ll educate you on the difference and help you understand how to use them to your venture’s advantage.
Landing page vs squeeze page: what’s the difference?
So, what exactly differentiates a landing page from a squeeze page? Since both tend to look similar, it can be easy to get confused. The main thing you need to keep in mind is that they each serve a different purpose. Not quite sure what I mean?
Let’s take a closer look at each of them more closely.
What exactly is a landing page?
In the most basic terms, a landing page is simply a single spread that is created as a part of a digital marketing campaign. You may recognize them from following certain links that redirect you to certain deals, information, or more without actually taking you to an entire website.
True to its namesake, it’s a page you land on when you click on a campaign. This helps businesses get their message across without fear of getting you confused over other content and offerings.
There are many factors that go into creating a landing page.
First, you’d be inclined to set your goals. Basically, this means you need to identify what your main goal with creating the campaign is.
Is it to gather leads? To educate on your business? To make a sale? Consider all factors before making a decision before looking for a software to build it on.
This will make sure you’re able to create the most effective campaign and that you don’t stray from what you’re trying to achieve.
Second, find a platform that will help you design it. Whether you’re planning on doing it yourself or hiring someone to do it for you, make sure you have the right tools at your disposal. Making sure your pages are well-optimized is one of the key factors that contribute to a successful landing page.
And finally, make sure your brand is visible and that your campaign shows your value. Great design can only do so much for you. Even if you hire a professional, if it doesn’t speak to your brand, your target audience, and your vision, it won’t work. You’ll only have wasted your time and raised your hopes.
Why do I need a landing page?
Imagine running a special deal for a new product and linking your website directly to the checkout page. You’re not only severely limiting your audience, but you’re also spreading the word that you’re only interested in making a sale.
Most of the time, the salesy approach doesn’t work. And do you know why? Because people don’t trust sales people anymore. They’re looking for facts, relatable content, and a brand that they can lean on.
A landing page allows you to not only catch the attention of your target audience, but it also gives you a chance to show them exactly why you’re worth their time. Taking the right approach not only helps raise your chances of making a sale, but it also helps you connect with your audience more organically which is vital for effective CRM.
Do I need a landing page?
Definitely. They’re beneficial not only because they help you create better targeted campaigns for a specific audience, but because you’re also able to redirect potential leads to content that would most likely interest them.
Plus, you can’t expect to run the same scheme over and over again and get great results, do you? Just take a look at some of the most successful businesses. Even luxury brands run multiple landing pages at a time.
And why? Because they work, and recycling content is not advisable. There’s only so many times you can tell your audience the same thing before they decide that you’re not providing value to them.
Instead, landing pages helps you spread the same message with different goals, and through different avenues so that you’re better able to grab your customer’s attention.
Think back to the last time you were on your favorite digital marketer’s platform. Were you forced to look at the same page and click the same link over and over again after you’ve rejected it and not interacted with it?
I highly doubt you were. In fact, I’m willing to bet, you received other content until you decided on one that you actually liked which led you to make a conversion.
Pro tip: here you can check out my guide - The Best Free Landing Page Builder
Summary: Basically, a landing page is a single webpage that is created to advertise certain services, products, or businesses with a single goal in mind. This doesn’t necessarily mean it’s created to push sales. In fact, most of the time these kinds of pages don’t even tell you to buy anything. Instead, it leads with an offer, in exchange for your details. This is the most common way websites collect leads which they can then further nurture to turn into effective conversions.
What is a squeeze page?
Essentially, you could say that a squeeze page is a type of landing page. However, it serves a more specific purpose. While landing pages tend to cover anything and everything from making sales, collecting data, to pushing a deal, this one has a single goal: to collect your contact information.
Most of the time, this involves your email address. And why do businesses need this? Think about it: you can’t exactly reach out to potential customers if you can’t contact them, can you? So I guess what I’m trying to say is that if you’ve ever been redirected to a page that tries to convince you to give them your email address either in exchange of a discount or a free item, that is what you call a squeeze page.
What makes a squeeze page effective?
Basically, your main goal with it is to try and squeeze or force your audience into giving up their email information. This helps you build your mailing list and send them relevant information to your brand that would help you keep them interested or convince them to make a conversion in the future.
If you want to make your campaigns as effective as possible, here are a few things you need to consider:
How to create a squeeze page?
I get asked this question a lot. And the main reason why is because most people don’t know what they need to include in a squeeze page. I always say, if it won’t interest you, then don’t include it. The main thing you need to think of is your customer.
If you were your customer, would you be interested? Put yourself in their shoes and ask the following questions when you’re designing your campaign.
I feel like I don’t say this enough, it is possible to design your own pages even if you don’t have the experience. In fact, if you have a lot of time and are willing to invest in learning, research and a significant bit of trial and error, I highly suggest you give it a try.
This allows you to have a more personal control of what your brand puts out so you never end up looking at a page and thinking: who is this representing?
Do I need a squeeze page?
Certainly. In fact, it’s one of the first kinds of landing campaigns you need to invest in. Why? Building a mailing list is important for any business owner. Don’t get disheartened when you don’t reach your monthly goals. Instead, focus on what you do have.
Make sure your audience is alert, interacting with you, and that they are satisfied with the content you put out. Think of it this way, on social media platforms, you can see profiles with over 100k followers. But if you look at their engagement, not even 10% of their following interact with them.
And if you’re running a business, you can’t afford that. You need to make sure you have as much of your audience’s attention as possible. Why waste your resources sending emails to over 1,000 contacts if only 10 of them respond, interact, and are actually interested in your content?
If you want to use some landing and squeeze page builders with forever free plans, here is what I would recommend:
Final words, which do I need for my business?
There really is no need to put a squeeze page vs landing page and try to determine which is better. Because in all reality, you need both. And to be quite frank, a squeeze page is essentially a landing page.
My best tip for you would be to invest in both. Most successful marketers will tell you the same thing: multiple landing pages are necessary for success. Don’t rely on a single avenue and make sure you have everything well prepared so you don’t miss out on anything.
Keep in mind that a squeeze page is essentially what you use to grow your mailing list while a landing page can include any and all information or campaign types you want depending on your goals.
Ultimately, the thing you should be worried about is how to create successful campaigns. Here are some of my top tips that you should be aware of:
Overall, the best advice I can give you is to do your research, make sure you’re considering all the factors that would apply to your business, and don’t be so monotonous.
You don’t need to decide between a squeeze page or stick to a single landing page when you can have both and more.