Many businesses rely on email as the primary tool in generating leads. After all, it is 40x more effective to acquire customers via email than through Facebook and Twitter.
Where ROI is concerned, the returns for your effort is 40 times high. Every $1 dollar spent on email marketing produces $44. To maximize returns, however, you need to send out tons of emails that are crafted with all the right elements to ensure a high open-rate.
This is where automation helps. One of the tools you can use is MailerLite, dubbed as the cheapest email marketing service. But is it really low-cost? How does it deliver in terms of features and quality performance? Who should use MailerLite?
In this MailerLite review 2020, we’ll look into the service’s features and whether it remains a useful tool for this year and beyond.
If you've already decided to get MailerLite, just click the button below and try it for free.
What is MailerLite?
MailerLite is an online email marketing service that provides businesses of all sizes simple yet effective solutions to send emails and to benefit from the process. It's also a tool that bloggers and freelancers can leverage.
It was launched in 2010 when creators fell in love with email marketing and after reading the book Rework by Basecamp. What started out as a web agency now specializes in email marketing services and web design and development.
MailerLite as a marketing solution comes with a variety of tools and features that will allow you to:
In every process, you'll be equipped with the necessary tools.
Who is MailerLite for?
Every time there is a reason why something is cheap. In quality, Mailerlite is not so great as the more expensive ones.
Therefore, I would recommend it to entry-level entrepreneurs with a tight budget. For established entrepreneurs, I would recommend a more professional email marketing service like Getresponse or ActiveCampaign.
Though, Mailerlite's quality is still acceptable.
Because of the way MailerLite is built - intuitive, simple, and easy to use, anyone who's just getting started in email marketing and marketing automation will find this useful and helpful. The learning curve is low.
When creating your first campaign, for example, there are only 7 steps involved. 8 and 9 are for testing and sending your finalized campaign.
For freelancers or solopreneurs
Are you running a campaign on a tight budget? For $0, you can already send 12,000 emails per month to up to 1,000 subscribers. That's a good starting number, right?
Also, if you want to see what premium features can do for you, you only need to sign up for the 14-day trial for free. Besides, $10/month for a premium plan isn't exactly that expensive. You may be able to stretch it to $15 a month.
For small businesses
If you're like most startups with less than 3,000 subscribers, MailerLite gives you an option to nurture and engage with them without racking your overheads up. You only need $30 to reach 2,501 to 5,000 target recipients, after all. You can send out an unlimited number of emails for this amount too.
Got even fewer people to send emails to? No problem. You pay even less to automate marketing campaigns to 1,000 or 2,500 subscribers.
For bloggers or creatives
Because of the additional features that MailerLite offers, such as video market, RSS campaigns, and WordPress integration, bloggers will find the service just as useful.
For affiliate marketers
Want to earn extra money on the side? The MailerLite affiliate program gives you a 30% commission for every sale made following your promotion or referral. The same amount applies for when the customer you referred remains a subscriber. This means you earn recurring income from the program.
If you happen to a MailerLite subscriber yourself, getting started in affiliate marketing is easy since you'll have access to a drag & drop website builder.
MailerLite pros and cons
Like most products and services, MailerLite has its share of advantages and disadvantages.
MailerLite review 2020 - what are the best features?
When building campaigns, you'll have a choice among 3 campaign editors - rich text editor, drag and drop newsletter editor, and HTML editor. Each one offers different capabilities that get better the higher you go.
Choose from any of these campaign editors to create newsletters and e-commerce campaigns all on your own. No need to hire a designer to build campaign materials that look beautiful and professional.
If you'd rather not start anything from scratch, there are tons of templates that you can use. Otherwise, use the drag & drop editor for a faster, more convenient campaign creation.
4 types of campaigns
This type of campaign is often used to keep in touch with customers and update them about what's happening in your store or business or about new products and promotions.
Creating a regular campaign through MailerLite is easy because of the editors available. For beginners, the drag & drop editor is highly recommended as it comes with templates that can be modified quickly and easily.
A/B split campaign
This feature allows you to test which of the campaigns you've created work best or have higher open rates. Is it the one with a shorter email subject? How about the one with the word PROMO in it?
Under the A/B split campaign, you'll be asked to choose which elements of your campaign you want to test. There are several options available:
Email subject - Test two different subject lines to determine which one has a better or higher click or open rate.
Some of the subjects lines to test are:
This type of campaign ensures your subscribers don't miss any of your emails. If they did not open what you've previously sent, another email will be automatically sent to them.
MailerLite gives you two options to create an auto resend campaign.
1. Using the quick link from a dropdown menu in Create campaign where the email body is exactly the same but the subject lines are different.
2. Choosing Auto resend campaign from the Create campaign menu where you add a personal message and a new subject line to the second email. The email will appear as though you've forwarded the second message yourself.
This is what you use when you want your subscribers to receive an email every time you publish a new blog. This feature lets you connect MailerLite with the RSS feed of your website.
In creating an RSS campaign, you can do so right from the Create campaign dropdown or click the Campaigns tab and choose RSS Campaign. On the RSS feed URL bar, type in your website's URL and then click Look up. You can then set the RSS settings as you see fit.
Advanced targeting features
MailerLite not only automates your emails but also allows you to target recipients according to their interests or behaviors and a set of characteristics (age, location, etc).
With all the data on hand, you can easily send personalized emails with the right message.
MailerLite provides you this targeting technique so you can send more personalized emails to a specific group you know are really interested in what you're offering.
You can use this tool to separate subscribers into different criteria such as age, behavior, location, and other relevant factors.
When you can send emails and newsletters that are more relevant to them, you will achieve higher engagement.
Email segmentation is best done at the start of your email marketing efforts. Aim for behavioral segmentation because it works hand-in-hand with MailerLite's automation feature. Based on a subscriber's action, they can be moved into a different segment automatically.
Once you've rolled out a campaign, you need to measure its performance. For optimum reach, you must optimize your emails, something MailerLite can help you with.
Combine these tools with other tracking features - surveys, click maps, opens by location, and campaign reports, you’ll know if your campaign is a success, needs improvement, or requires a major overhaul.
With a website, you can easily attract prospects and new subscribers to your business. The software makes it easy for you to boost your online presence with its website builder.
Create your own platform with the layout that you want using the drag & drop website builder that comes free with your account.
Along with this feature are other tools to help grow your audience - promotion pop-ups, embedded forms, and landing pages.
Since the software is an email marketing platform, its main focus is to constantly improve that and not to build complete websites.
So its website builder is a quite basic one. It's essentially a simple landing page builder with a few templates and without advanced features.
As a result, if you want a full-featured website, you need to choose a professional website builder platform for that.
On the other hand, Mailerlite is great for simple capture pages.
Integrate a survey in your landing page
MailerLite not only allows you to embed a survey in your email but also in landing pages. You can add a button or anchor link anywhere on a new or existing landing page.
You can customize the length and settings of your survey and include a signup form to generate leads.
On top of these, you can use the MailerLite app for iPhone to check out your email campaigns anytime, anywhere. Results are provided in real-time and the app allows for campaign review and account management.
Once your first campaign is out, subscriber data will be collected and put together in a single report. You can then use the data to check your campaign's performance, subscriber engagement, and how you can acquire more subscribers, among others.
Data is categorized into:
Since the first category is where the most number matters, we'll discuss this further.
From the Stats overview of a specific campaign, you will see a detailed breakdown of essential information.
MailerLite pricing varies, depending on the number of subscribers you have or want to acquire. It's divided into 5 price brackets.
The first of which is a free forever plan that lets you test the service's features with 1,000 subscribers. The more subscribers you want, the higher the monthly cost. If you go for the annual subscription, you get to enjoy a 30% discount.
You have 14 days to try out MailerLite's premium features for free. This should be enough to help you make an informed decision and decide between premium and free plans.
Like most products, there are limitations if you don't sign up for a paid account. The good news is, you only need to pay a starting cost of $10/month or $84/year to send unlimited emails per month to 1,000 subscribers. The annual fee comes with a 30% discount.
Access a full suite of features that will help you build, optimize, and measure a campaign with all the necessary tools and support.
Enjoy almost the same features, with some limitations.
Add-ons are also available for an additional fee.
You're not eligible for add-ons when you're on a free subscription, however.
Want to know if you’re going to need premium features for your campaign? Sign up for a 14-day free trial and find out. Who knows? $10 might be more than worth it.
Clearly, MailerLite is definitely one of the cheapest email marketing services on the market.
For a lot of people, MailerLite is enough. But if you’re looking for something more professional and more inclusions for a premium plan, there are other email marketing services you should explore.
This email marketing program is used by more than 1 million global customers. It is customizable and comes with several great features, including a landing page builder, mobile apps, advanced automation options, etc.
In terms of email marketing features, AWeber and MailerLite are similar. Aweber is said to be a more trusted company with better email deliverability and reputation.
It also offers good prices but costs a bit more than MailerLite.
Here's a list of some of the features of AWeber.
This is a cloud-based email marketing tool designed to help businesses of any kind to connect and engage with their clients. Use it to build newsletters, create personalized messages, and manage contacts, among others.
A free plan is not offered, but for a starting price of $9.00/month, you can sign up for a paid account. There's a free trial available, however.
How does ActiveCampaign compare with MailerLite?
In my opinion, ActiveCampaign is one of the most professional email marketing software with the best support team available and many advanced features.
What it lacks is a tool to create landing pages and customer surveys. However, you can integrate almost any software into it.
Some of its features are:
GetResponse is an online marketing solution, with email marketing as one of the services offered. The platform comes with professional email templates, easy-to-use design tools, and other features that let you send an email and get it delivered at the right time.
How does it stack up against MailerLite?
For one, GetResponse allows a free sign up and offers a free trial, but not forever free plan. The cost of the basic plan also starts at 15/month.
Featurewise, GetResponse has an edge in terms of lead scoring, automation segmentation, and cart abandonment follow-up.
What comes with the basic plan?
Wrapping it up
MailerLite is a great option if you're looking for affordability and a good set of features combined in one email automation tool.
If you're a beginner, a business owner, or a freelancer with a modest budget, this robust email marketing platform is definitely worth exploring.