14 Marketers Share Their Best Email Marketing Hacks 

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In the ever-evolving landscape of digital marketing, email marketing remains a powerful tool for businesses to engage with their audience and drive conversions. 

To gain valuable insights and discover innovative strategies, we turned to
thirteen seasoned marketers who graciously shared their best email marketing hacks.

From crafting compelling subject lines to optimizing personalization techniques, these experts shed light on the tactics that have proven effective in boosting open rates, click-through rates, and ultimately, driving business success

Get ready to uncover a wealth of practical advice and take your email marketing efforts to new heights.

Helga Moreno, andcards

One of my best email marketing hacks is to segment my email list based on the interests and behaviors of subscribers. By segmenting the list, I can send targeted and personalized emails to each group, which increases engagement and conversion rates.

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To achieve this, I use a combination of data analysis and surveys to identify the interests and behaviors of my subscribers. For example, I look at their past purchase history, website behavior, and email engagement metrics.

I also send surveys to gather information on their preferences, pain points, and interests.

Once I have segmented the list, I create targeted email campaigns that speak directly to the interests and needs of each group. This approach has helped me to increase open rates, click-through rates, and overall revenue generated from email marketing.

Raluca Toma, PR Specialist, Social Bee

Email marketing is a powerful tool for businesses to reach out to their customers and drive sales. However, with the increasing volume of emails in people's inboxes, it can be challenging to stand out and get your message noticed.

Raluca Toma

One email marketing hack that has been proven to be effective for me is personalization.

By tailoring your emails to your recipients' interests and preferences, you can increase engagement and improve conversion rates.

This can include segmenting your email list based on demographics, behavior, or purchase history, and using dynamic content to deliver personalized messages. 

You can also use tools like A/B testing to optimize your subject lines, email copy, and calls to action. By implementing these email marketing hacks, you can improve the effectiveness of your email campaigns and achieve better results.

Brooks Manley,Founder, Brooks Manley Web Design & SEO

How your subscribers feel about your first 2-3 emails is everything when it comes to email marketing. Make the first 2-3 emails you send someone as valuable, helpful, and memorable as possible.

Brooks Manley

If they open them, it will help your chances of consistently showing up in their inbox. 

And if the content is really valuable, it will keep them opening going forward. So when planning your welcome email series, front load it with your best and most valuable content, advice, and insight

Try to give away information that isn't available on your blog, YouTube, or anywhere else – make these feel special and exclusive. Remember: everyone is doing email marketing now. Make sure your emails stand out in crowded inboxes.

Atakan Ak,Jotform

A better understanding of data and how you can utilize it to keep track of your email marketing campaigns is important to see what went right and what went wrong in your previous efforts.

Atakan Ak

Our team consists of engineers and literature graduates. We combined people who have worked with data before and people who can write quality emails.

This way we have a better understanding of SEO and have people who know how to use data to their advantage to keep track of all our contacts. As time passes, our contact size gets bigger. 

But with the help of data tools, we can see which sites we have worked with and make sure they don’t overlap with our next campaigns.

Tyler Rice,CEO & Founder, Animas Marketing LLC

The best email hack that we use to increase interaction is to make certain emails highly personalized with the name of the owner or a similar person within the company. Having the name show up instead of the direct brand name brings higher interest to the email.

Tyler Rice

Data is king. Whether it is collecting email addresses, generating leads using surveys or forms to collect feedback, or even using customer data to show targeted ads, once you know how to use the information you have stored, the possibilities of combining data with email marketing are limitless.

Andrea Shirey,Owner,One Nine Design

I’ve found a lot of success in using the pre-header text as an extension of the subject line to increase open rates.

Andrea Shirey

Instead of trying to come up with two different statements to increase opens, I think of it as having more space to write what I think the reader needs to know to open the email.

For example, the subject line might be, “Why you need post-it notes for your next board meeting,” and the preheader text that displays right after the subject line in their email viewer reads, “and exactly how they’ll increase engagement.”

The subject line stands alone but the preheader text helps provide context. I used to treat these as two separate spaces but not anymore!

Deepanshu Bhatia, Co-Founder, percentagecalculatorshub.com

deeptanshu_bhatia

The best email marketing hack is to focus on building a strong relationship with your subscribers. Instead of solely promoting your products or services, prioritize delivering value and engaging content. 

Provide useful tips, industry insights, and exclusive offers to keep your subscribers interested and eager to open your emails. Segment your audience based on their preferences and behaviors to ensure that you're sending relevant messages. 

Personalize your emails by addressing subscribers by their names and tailoring the content to their specific interests. By nurturing relationships and consistently delivering value, you'll build trust, increase open and click-through rates, and ultimately drive conversions in your email marketing campaigns.

Tom Hunt, Founder, Fame.so

tom-hunt

One best email marketing hack is the 'Resend to Unopens' strategy. After initial dispatch, wait 24-48 hours, then resend the same email with a new subject line to those who didn't open it. This significantly boosts overall open rates without annoying your entire list.

Another approach is using interactive elements like polls or quizzes within your emails to drive engagement. A/B testing subject lines and email body content can also yield surprising results. Finally, integrate storytelling into your emails. Stories are memorable, emotional, and different from the usual sales pitches, making your email stand out and increasing your conversion rate.

Anne Ghaltchi, CMO at ZeroBounce

Cleaning your email list is a crucial step in improving email deliverability and ensuring that your messages reach your subscribers' inboxes. One of the best email marketing hacks is to regularly remove inactive subscribers.

Anne Ghaltchi

Inactive subscribers are those who haven't engaged with your emails in a long time. They can affect your email deliverability by lowering your open and click-through rates.

Moreover, because some of these emails will get deactivated, your bounce rate may increase. By letting go of these subscribers, you can improve the overall health of your email list and increase the chances of your messages reaching the inbox of engaged subscribers.

To identify inactive subscribers, you can use email deliverability tools to track engagement metrics such as open and click-through rates.

Once you've identified inactive subscribers, you can send them a re-engagement email to try to win them back. If they still don't engage, it's time to remove them from your list.

Aside from parting with unengaged subscribers, consider running your database through an email scrubbing service every quarter. Your data degrades, and weeding out invalid emails along with other risky addresses is a must.

Regularly cleaning your email list can help improve your deliverability, increase engagement rates, and ultimately lead to a more successful email marketing campaign.

Gaurav Sharma,CEO & Founder, Attrock

Sometimes the simplest things are the most effective. Optimizing your email subject lines is one email marketing hack I swear by because it is simple, yet incredibly effective.

Gaurav Sharma2

A well-crafted email subject line not only grabs attention but can also significantly increase your open rates and increase your email ROI.

I highly recommend keeping your subject lines short and to the point. Ensure that the subject line is relevant to the content of your email. Misleading subject lines are not just annoying but can also damage your brand’s reputation.

Tailor your subject lines to your target audience to boost open rates and engagement. And, don’t forget to A/B test your subject lines to see which ones perform the best with your audience.

Maria Shelaieva, SPDload

One of our most usable and effective email marketing hacks is to segment the email list based on our subscribers' behavior.

Maria Shelaieva

By analyzing the subscribers' behavior, such as their purchase history, website activity, and email engagement, we can tailor our email marketing campaigns to their specific interests and needs.

This will result in higher open and click-through rates, leading to more conversions and sales.

This also helps to make the content more personalized, it leads to a better conversion rate, as it shortens the amount of mentioned items or pieces of news in the email letter and leaves only those, that will catch the reader.

The only disadvantage is that method requires much more effort and time for content creators, as it multiplies the number of required pieces of content needed to produce. But it was worth it.

Nikola Roza, Founder, Nikola Roza- SEO for the Poor and Determined

Building an email list is a number's game. The more visitors your blog has, the steady percentage of people see your optin, and an even smaller percentage sign up. It's definitely a numbers game, but the numbers can be changed to go upward.

nikola-roza

Why have only 1% signups when you can have 3%? That's 200% growth and it's actually very easy to do.

How? By having custom optins on your most important and most trafficked posts.

This means instead of boasting some generic offer for your readers which resonates more by luck than by design; why not create custom PDF's that organically belong to the post they're reading.

And now with ChatGPT, it's a terrible excuse not to have a post-specific email optin offer.

It's as simple as telling ChatGPT to summarize an article, then converting that text in PDF format and then placing it on that specific post on your site. And you just watch as your signup rate noticeably increases. Easy and free!

Sunny Kumar,Founder & Marketing Strategist, TheWPX

One of the best email marketing hacks is to segment your email list and personalize your emails accordingly. This means dividing your email list into smaller groups based on their demographics, interests, behavior, or any other relevant factors, and sending targeted emails to each segment.

Sunny Kumar

Personalized emails tend to have higher open and click-through rates compared to generic emails, as they are more relevant and engaging to the recipient.

By segmenting your email list and tailoring your message to each segment, you can create a more personalized and effective email marketing campaign.

Additionally, you can further optimize your email campaign by A/B testing different subject lines, email copy, and call-to-actions to see what resonates best with your audience.

This will help you continuously improve your email marketing strategy and achieve better results over time.

Shaurya Jain, Founder, Attention Always

A best email marketing hack that marketers often tend to forget is to optimize your email content for mobile devices. With the rise of mobile usage, more and more people are accessing their emails on their smartphones or tablets.

Shaurya Jain

Therefore, it's crucial to ensure that your email is mobile-friendly and easy to read on smaller screens.

By optimizing your email content for mobile devices, you can ensure that your emails are accessible to a wider audience and improve the overall effectiveness of your email marketing campaign.

Kathik Ahuja, Founder, Back To Front Show

The best email marketing hack through which you can build a strong email list is by using lead magnets. A lead magnet is a free offer or incentive that you provide to your website visitors in exchange for their email address.

Kartik-Ahuja

By using lead magnets, you can attract more subscribers to your email list who are interested in your products or services. These subscribers are more likely to engage with your emails and take the desired action, such as making a purchase or booking a consultation.

To create an effective lead magnet, make sure it provides value to your target audience and aligns with their interests and needs. Promote your lead magnet on your website, social media channels, and other marketing channels to attract more subscribers to your email list.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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