11 Marketing Metrics to Mind When Promoting Your College Blog

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Being a student blogger is no easy feat. You have to spend time creating content, developing posting schedules, and tracking the progress of your business to strategize for the future. 

And all this is on top of the responsibilities of being a student. So, before we go any further, let us offer you a quick tip on how to manage your academic and entrepreneurial lives. When the assignments pile up, you can use custom writing at EssayPro to get some help to complete them. Professional writers on this platform can guide you with editing, citation, and everything else you need to keep up your grades. 

So, coming back to the topic of blogging, keeping tabs on your website can help you to a large extent figure out where you need to focus your attention. In this article, we will give you a rundown of the most important marketing metrics to be tracked when trying to promote your college blog. 

Pageviews

A page view tells you how many times a visitor has viewed a particular page on your website. This is incredibly useful if you are trying to promote a new post that you have just released on your blog. 

Marketing Metrics to Mind When Promoting Your College Blog

The metrics will show you not only multiple visits but page refreshers too. Meaning, you might need to take a closer look at the numbers to figure out the exact count of page visits. How you can access this would depend on the analytics tool or the hosting provider you are using. 

New and returning visitors 

When you are running a new marketing campaign, it is important to know how many new visitors you have. After all, you have a promotion to welcome more subscribers to your blog. 

This metric can be easily found out using Google Analytics for free. All you need to do is to head over to the “Audience” section, click on “Behavior,” and check the data on “New vs. Returning.” Ideally, you want a good mix of both. That is, you not only want to attract new visitors but also retain your loyal readers. 

Time spent on page 

Next, you need to find out whether your visitors are merely skimping or are actually interested in what they see. This is particularly crucial when you are marketing to students, who can skip from one post to another within seconds. While this is an extremely useful metric, it can also be a bit complex to track. However, Google can come to your rescue yet again. 

On Google Analytics, if you find the “time on page” to be low, you will want to check whether your promotion is targeting the right kind of demographic. On average, users tend to spend around 15 seconds on each page. However, you should have valuable content to offer and a well-designed page. 

Moreover, if the metric is much lower, then you should also check whether the page is running smoothly without any technical issues. A slow-loading post or one with a bad format can turn away readers. 

Number of pages per session 

While you might be trying to attract viewers to one specific post, you would want them to linger a while and check out what else your blog has to offer. While knowing how much time they spend on your website, you should also know how many pages they are visiting. 

This metric reveals whether your site is easy to navigate and whether your content is engaging. For instance, you might want to add more inbound links or promote posts to students as CTA within a page if the metric is low. This will help a reader move on and explore your page further. This metric is another one available for free on Google Analytics. 

Sources of traffic 

Assuming that you are promoting your college blog across multiple platforms, you would also want to know which of them are bringing more traffic to your pages. This content marketing metric is crucial in discovering which channels are the most effective for promoting your website. 

Sources of traffic

Being a student, you might be assuming that networks such as TikTok or Instagram might be the most valuable. Yet, depending on the type of content you are offering, you might be able to attract traffic from YouTube and even Facebook. You might also be putting out paid advertisements on search engines such as Google. 

Regardless, you need to know which of these bring you the most ROI and where your money and time are going to be a waste. While Google is a great tool to use for measuring these metrics, you can look up third-party platforms that offer free traffic analytics, such as Semrush

Exit pages 

An exit page is a place from which a reader leaves your website. For instance, let’s say a visitor entered your blog site to read Page A, and clicked on a link to Page B and C consequently. Then, they leave the site from Page C, and this becomes the exit page. 

And when you take the exit percentage, you see if it is higher for any particular page. This data presents an opportunity for improvement. Yet, a high exit percentage doesn’t always mean poor-quality content. Instead, you might have to make it more interesting in terms of formatting or provide more links to the reader to move onto the next page. 

This will help improve the average time per session and give you higher chances of converting. The more visitors interact with your blog, the more they justify signing up. 

Once again, you can get this information from Google Analytics > Behavior > Site Content > Exit Pages. 

Keyword you rank for

You might be already using a specific set of keywords based on your research. But this is not just a one-time task. Instead, you should continuously monitor which keywords you rank for to leverage that. 

Keyword you rank for

You might even be unaware of some keywords that the audience uses to find your webpage. Once you start producing more content, ideally, you want to rank for more keywords. 

To find keywords related to the specific blog pages that you are promoting, you can use Google Analytics > Acquisition > Search Console > Landing Pages. Here, you will find a list of pages indexed on the search engine. 

You can click on any page to find searches for the page. It will also show you the click count for each post, which will let you know which ones are most interesting for your audience. 

Engagement metrics 

Finding out how your audience engages with you is paramount. This reflects how much you are connected with your target demographic and whether or not your content strategy is actually effective. 

However, measuring this depends on the social platforms you are using, and you might want to rely on multiple analytical tools or the one that can get you data from all these different channels. Here are some points you should consider:  

  • likes and shares
  • comments are a better metric to measure since it demonstrates a more active engagement;
  • mentions can be more valuable than comments, depending on the context.

CTA clicks and scroll depth

It is also essential to know how visitors are interacting with your blog posts and where they are likely to click. This will give you an idea about where you should place your CTAs. 

For instance, if you have a five-page long blog page, some might scroll until page two. Gaining more insight on scroll depth will help you identify at which point your readers lose interest. This way, you can integrate a text break such as an image, infographic, video, or gif to urge them to continue. 

So, in this case, your best chance of getting CTA clicks is to place them on the first two pages. Moreover, it is possible that your readers are clicking on different points of your text that have been highlighted, assuming that they are hyperlinks. 

CTA clicks and scroll depth

If this aspect is common, it won’t hurt you to insert CTAs there. To obtain this information, you can use analytical tools that allow you to set up a heat map for your blog pages. 

Conversions 

Lastly, you need to track conversions, especially if you are promoting your blog to add more subscribers or redirect readers to an affiliate page. For instance, you can measure how many people are signing up for a new email list or downloading free content. 

Understanding your conversion rate will help make adjustments to your page accordingly to align it with the expectations of your audience. 

Subscriber count

Perhaps, the most important metric for a college blog is how many subscribers you get. Once they start interacting with you regularly, they will be more convinced to make purchases from you. 

This can help you get more sponsors and advertisements to make more money through the website. So, this is the conversion metric you should focus on. 

If you have both free and paid subscriptions or different account models, you should also measure each separately and find out how each user category interacts with the page. 

The bottom line: marketing metrics to mind when promoting your college blog

These are only a few of the metrics you can use to your advantage. If you have more resources and access to analytical tools, you can dive deep into the performance of your page and gain more insight into the behavior of your audience. 

Regardless, having such metrics is useful in improving your college blog and making sure you have the right strategy in place.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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