Marketing Tips For Your Wine Business That Will Help You Grow Your Brand

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Building and scaling a good wine business takes a lot of skill. From being able to grow the right crops to blending them right to bottling and marketing the final product. 

Each stage is a challenge in itself. More entrepreneurs in this space will spend a lot of time learning about how to create the perfect wine but not enough time learning how to sell it. 

They end up with a lot of high-quality products but no buyers. If you are starting off with the product, you are already limiting your business potential.

By starting off with marketing you will already be opening the doors to success by creating an audience that is already waiting for your product before it is even developed. 

This will help give you the cash flow you need to take your production quantity and quality to the next level. Here is what you need to know about marketing your wine brand.

Understand your customer

You are creating wine for your customer, so you need to know what customers want.

Marketing Tips For Your Wine Business That Will Help You Grow Your Brand

If you visit a liquor store you will find wines of all colors, regions, qualities, prices, and every other imaginable variable. All those products sell because there are different people with different tastes.

The best approach will be to find a niche that gives you the maximum return with the least amount of effort

You might craft an extremely unique wine that has a huge profit margin, but if you only manage to sell a few bottles every year, it won't be very helpful for profitability.

Another approach is to develop your wine and then market it aggressively to all kinds of customers and get them to buy your product. In either case, knowing who your perfect customer is will be helpful.

Consider B2B and B2C avenues

Many wine producers limit themselves to a certain market, a certain demographic, or even a certain kind of clientele.

During your marketing process, you need to reach out to as many people as possible and this includes both business clients and individual clients

Selling to B2B customers can be an amazing strategy if you are just starting off as it gives you the ability to sell in bulk. 

You might earn a lower profit margin but when you are selling in such large quantities the overall profit will balance itself out. Moreover, you don't have to market to a lot of people to generate these sales.

Just a handful of good businesses can give you as much business as you would get from selling to hundreds or even thousands of individual customers.

Plus, finding B2B customers is also a bit easier since they are prominent establishments and you have to pursue fewer people. Places like hotels, restaurants, bars, lounges and retail stores will be great places to start.

Go for physical marketing

Digital marketing is important but that doesn’t mean physical marketing has become irrelevant. In fact, physical marketing is still relevant and important in the modern world.

physical marketing

There are a lot of people who subconsciously trust physical marketing more than they trust digital ads. Moreover, if you are looking to gain viewership in a specific city, or even a part of the city, then physical marketing can be extremely effective.

Through properly targeted physical marketing you can focus on getting conversions from warm leads. For instance, putting up a banner or a board near a restaurant that is already selling your wine will promote sales.

People dining at that restaurant will be more likely to buy your wine. This will help you as the seller and also help your business client the restaurant.

When using physical marketing make sure you are investing in ad assets that get a lot of footfall. The more people you can target the higher the chance of a conversion.

Personal website

When you do move to the digital marketing side then definitely invest in a good personal website.

Having your own website makes you look credible and establishes you as an authority. Moreover, you aren’t dependent on the algorithms of a social media platform to help push your business out in front of potential buyers.

Through a website, you can also get a lot more functionality. You can customize it according to your needs and you can do things that might not be possible through a social media platform.

However, to get the most out of the site you need seo for wine estates that will help your pages rank and show up in relevant search results. Just like how you need SEO for social media posts, your websites also need SEO to rank.

Unlike social media pages, there is a lot more that goes into SEO for a website. Especially if you are in a niche that is already competitive and has a lot of other big websites, it can be challenging to get your site to rank.

With a good SEO expert, you can get results quicker and more efficiently. Without traffic, your website cannot do much for you.

Events and networking

People like to buy things from people that they trust and people that they like. As an entrepreneur, it is very important that you work on developing these personal relationships with other people in the industry and your customers

Attending different events are seminars that are based around your product or are relevant to your industry is a powerful way to achieve this goal.

Here you will come across people who are related to all kinds of different stages in the products supply chain and you will also meet people who are interested in buying your goods.

You could even start off by just attending your local farmers' market and setting up a stall there.

As you get the hang of things you can expand your operations and start attending bigger expos and events that are taking place in bigger cities or even in different countries. 

While attending these events is one thing you also need to know the art of networking to make the most of these occasions. This boils down to your interpersonal skills and communication.

Luckily, these are things that you can work on and improve. Being a better communicator and having charisma are things that will help you in all kinds of marketing.

Digital marketing

These days you can’t forget the importance of digital marketing.

Digital marketing

More than half of the world uses the internet on a daily basis and the bulk of those people are using the internet to use social media. The good thing is that setting up a social media presence doesn’t take very long and it is free to do

The problem is that growth can require money and it is a competitive space. You don’t have to get into paid marketing right out of the gate but to grow quickly this is something you will have to do.

The other important thing is that you focus on those platforms that give you the best results. There are dozens of social media platforms so you need to see where your customers are and how you can get the most out of those platforms. 

It would not be a bad idea to hire an expert for that particular platform, for instance, a TikTok marketing specialist, and then delegate work to them rather than doing it yourself.

Managing social media can take quite a bit of time so if you aren't willing to make that investment get someone who is.

Community building

Marketing for conversion is great and is even recommended, but for long-term growth and consistent sales, you need to work on community building. This is all about creating a fan base

Community building

These will consist of people who not only buy your products but they talk about them, share messages, create content about it, talk amongst themselves about your products, and genuinely like your product.

This is a fantastic way to market your business because referrals are a highly effective form of conversion marketing. In the meantime, you can do a quick referral program vs affiliate program comparison to see which one works the best for your company's case.

The bigger your community, the more people are talking about you and your product and the further that message will be carried to other people. You can very easily do this through social media or your personal website.

Creating sharp content that also sparks conversations will also be helpful for this aspect of marketing.

Final thoughts: Marketing tips for your wine business that will help you grow your brand

Creating a solid marketing campaign can be about achieving a variety of goals. For some people this could be conversions for others it might be getting access to a new market.

Marketing will take time no matter what you do or how much you invest. If you can stay on track and keep pushing your material out, you will gain success sooner or later.

The challenge is to make your marketing as effective as possible in achieving whatever goal you have set. In any case, your marketing should be unique and engaging.

You want to make content that people will not forget easily and it will be something that makes you remember your business clearly because it was unlike anything they had seen before.

There is a lot that goes on behind a good marketing campaign and it's unlikely that you will be an expert at all those things.

When you start to gain some traction it would be a great investment to hire experts and start delegating things so you can improve the quality of your marketing.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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