Learn To Maximize Your Real Estate Investment Potential With Real Estate Virtual Assistants

This post may contain affiliate links and I may receive a small commission if you make a purchase using these links – at no extra cost for you. Please read my disclaimer here.

The real estate industry requires an odd mix of specialized attention and menial administrative tasks. On the one hand, you don’t need that much industry-specific knowledge to prepare documentation, enter data into the table, handle outreach, or even find potential leads. Still, these tasks must be done before you get to the “creative” part of the work.

Still, even though necessary for specialists, this seems like a massive waste of your time and talents. Still, what if you could hire someone else to do this for you? What if you could get a virtual assistant to help you out? Actually, it turns out that you can do just that. In fact, here’s how hiring a virtual assistant can help grow your real estate investment potential.

Delegate tasks to virtual assistants

Your own time as a leader and a manager will be one of the most significant bottlenecks when it comes to the growth of your real estate business. So, the key thing you need to do in order to avoid wasting it is to identify tasks that virtual assistants can do instead and delegate these tasks to them.

Delegate tasks to virtual assistants

Most commonly, virtual assistants will be in charge of these types of tasks:

  • Administrative: This can be as simple as data entry and email management or as pivotal as scheduling appointments. Either way, it’s a task that can be delegated to an assistant.

  • Research: An assistant can do some tasks for you, such as looking for new properties, checking if properties meet specific parameters, and collecting data on potential investment opportunities. Then, you can get insights from this info and turn it into decisions.

  • Communication: Not all communication is about game-changing agreements and negotiations. Sometimes, you just have to contact the current property owner and schedule a meeting. You’ll have to communicate with the tenant in question at other points. Most of this can go through an assistant.

Either way, delegating these tasks to an assistant can free up your time and energy to focus on more pressing matters. 

Get them on board quicker with better tools

The thing about virtual assistants is that their activity is greatly limited by their skillset and their experience in the field. This means that, in the past, you had only two routes. The first one was to hire a specialized virtual real estate assistant. This is an assistant who already has some experience in the field. These were quite difficult to find.

Get them on board quicker with better tools

The second one is to spend an incredible amount of time on their onboarding. You had to virtually train them to be your replacement, which many specialists weren’t too comfortable with. Moreover, even if they showed interest in this, it would take time and resources. This is even more counterintuitive because you’re hiring them to save time.

Fortunately, there’s a third way available, as well. Namely, with modern tools, it really doesn’t take that much onboarding to make your assistants work-ready. What do we mean by that?

  • CRM systems: With the help of a great CRM system, you can make gathering and entry of user data into an automatic process. The best modern CRM tools even offer the necessary insights. Most importantly, they’re designed to keep all the user data centralized. This means they no longer have to waste time trying to “interpret” what’s happening. They can just check.

  • Project management tools: With the right tool, your virtual assistants don’t need to keep all the projects and processes in their heads. To do this manually, one would have to understand all these processes in depth, as well as have all the people involved among contacts.

With a proper approach, they can even assist you in running more vital tasks for your business, even without much experience

Better communication and reporting

Ideally, reports would be automatic. Your teams and partners would do their work and submit their reports and feedback, and you’ll just collect them and inspect them when there’s a need. In reality, just because you’ve standardized communication and made it easier, this doesn’t mean that they’ll actually use these channels the way they’re supposed to.

Your assistants can be that bridge and remind different parties of their responsibilities. This means that, instead of just having the communication system in place, you’ll actually have someone to communicate through these channels, which is already a huge thing. 

This feedback and these reports should all go to the same place - ideally, you’ll turn them into structured data and enter them into your digital library. From here, they can be analyzed in order to get invaluable insights. With the right AI tools, even a virtual assistant with little to no experience in the field can handle a pretty comprehensive analysis.

While data entry has always been a part of the responsibilities of a virtual assistant, even in the age of automation, where this is no longer done the old-fashioned way, someone still has to oversee the platform analyzing the data. In other words, more work for virtual assistants. 

However, communication is not only what happens through an official discourse. In truth, your brand can communicate through its brand image and guidelines. When you set the ground rules and give this material to your audience, what you’re doing is communicating to everyone interacting with this brand.

Lead generation

Popular culture has greatly contributed to a myth of the real estate industry as some sort of a constant persuasion process, where the prowess of a real estate agent is displayed in every single action. A movie/show agent will always leap at the opportunity to step across dead bodies to get a lead.

In reality, this is not the case. More often than not, this is just an endless series of scrolling through listings and reaching out to people via email or cold calls. The truth is that a virtual assistant can do this (at least in the initial stages).

Lead generation

All you need is someone familiar with online research. Then, they need a bit of onboarding - a professional explaining what kind of property sales, new constructions, and rental opportunities they are seeking.

They also need someone to tell them which mediums to prioritize. Ideally, social media and specialized listing sites will be what you’re looking for.

Most importantly, virtual assistants will have to provide this kind of triage. Not every lead should go to the decision-maker. In this scenario, virtual assistants would decide which leads will actually be forwarded to an agent or an executive.

This is incredibly scalable. While your operation is still small, you may have the time to review everything. However, you’ll have to split your attention a bit when the expansion starts. 

Customer support

Calling your buyer the day after, the week after, and a year after to see if they’re happy with a deal is a nice touch. It can give you more referrals in the future, positive ratings, and even some amazing return buyers.

Yes, return buyers are a thing, even in the real estate industry. 

Many people assume that since it’s a commission-based industry with an unusually high order value, people assume that these purchases are one-and-done. This is quite far from the truth.

Customer support

First of all, this is an industry where word-of-mouth is so important. Since every purchase involves a huge investment, knowing that you’re working with trustworthy professionals can make all the difference in the world. This is why you need to understand that the customer lifecycle doesn’t end with the property purchase. 

Virtual assistants can do a great job in providing customer support. They can check in on customers instead of the head of the company and even schedule an appointment if it’s something that’s of that high of a priority.

However, when it comes to follow-ups, this is where they can easily make a huge difference.

Keeping up with trends

Innovation and keeping up with trends are supposed to be the job of the management; however, you need to understand that soon, everyone will have to come on board. Fortunately, like with the platforms we’ve previously discussed, the majority of them are incredibly beginner-friendly and, as such, amazing for virtual assistants just learning the ropes.

In fact, it gets even better. You see, the majority of virtual assistants are working with technology on a regular basis. They’re moving from company to company and professional to professional, which means that one of their key traits is adaptability. In each company (even within the same industry), different companies are leveraging different platforms to get ahead.

In other words, a virtual assistant is already tech-savvy and keen on adjusting to the new working model. In an industry that heavily depends on innovation, this is a massive advantage that you just can’t ignore.

Wrap up

In the end, getting an assistant is an inevitability for anyone who’s too busy to focus on their core tasks. This is the most cost-effective way to resolve your problems and get ahead immediately. In a field like real estate, it’s better to do this before administrative tasks become too overwhelming.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}