How To Measure The Success Of Your Digital Marketing Campaign

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According to statistics, 70% of companies haven’t looked at the performance of ad their campaigns in months. A digital marketing campaign will reap the maximum results only when you measure success with the help of effective KPIs and metrics.

If you are not looking at the performance of your campaigns, you are losing out on numerous opportunities for success. 

Fortunately, when you hire the best white label digital marketing agency, they provide you with a comprehensive report that helps you measure how your campaign is performing. These reports can help you understand what is working in your favor and what is not.

So, if you want your digital marketing efforts to bear maximum fruits, read the article below. It will help you measure the success of your campaign and also talk about the key KPIs and metrics you must consider while measuring success.

Measuring the success of your campaign

Digital marketing

Digital marketing can help boost the revenue and growth of your business. However, after you have implemented a digital marketing campaign, you need to check whether it is performing as expected. You need to do the following things after you have implemented your campaign. 

1. Set SMART goals for your campaign

It is impossible to measure the success of your ad campaign without setting measurable goals. If you don’t know what is your end goal, you will be wandering cluelessly without any significant results. To measure the success, you need to set SMART goals. Now, what are SMART goals? 

SMART is an abbreviation that stands for:

  • Specific: You should have a precise goal about what you want to achieve.

  • Measurable: You should be able to measure the goal that you have achieved. 

  • Achievable: You should be able to achieve your goals

  • Realistic: Your goal should be realistic and relevant to your business

  • Timely: You should have a deadline for your goal

SMART goals are essential because they help create precise and achievable goals. Additionally, they also determine whether the goals that you want to achieve have been accomplished. When you are outlining your SMART goals, you have to be as precise as possible.

For instance, your goal may be to earn more leads. But, you also have to determine how many leads are more leads and how soon you want to earn these leads.

2. Know vanity metrics

Vanity metrics are those metrics that look good but have no particular impact on the success of your digital marketing campaign. Simply put, they don’t indicate whether your marketing campaign is a success. 

Some of the vanity metrics are:

  • Followers

  • Pageviews

  • Subscribers

  • Running total of customers

For instance, you have 5000 followers on Facebook. But this doesn't necessarily mean that your marketing campaign is a success. You have to see how many followers are actually engaging with your content and turning themselves into paying customers.

3. Set up Google Analytics

Setting up your Google Analytics account is a must if you want to measure your digital marketing success. Google Analytics helps you track your marketing performance with the help of data and metrics. It is an essential tool for every digital market because it offers you an all-in-one solution.

Google Analytics

You can set your goals, but if you don’t have the tools to generate data and measure the success of your campaigns, it is of no use. Your analytics accounts will give you important information about how your campaign is performing that can help redirect your efforts. 

Key metrics to measure the success of  your campaigns

Digital marketing is a continuous process of directing and redirecting your marketing efforts. It is also a game of numbers, where data and statistics play an important role. Given below are the key metrics that you can measure on your Google Analytics account to help you take your marketing campaign in the right direction:

1. The source of traffic

If you want to measure the success of your digital marketing campaign, start by monitoring the source of traffic. You can identify these metrics on Google Analytics. This is an essential metric because you need to understand where your website traffic is coming from.

Google Analytics helps you analyze traffic based on:

  • Direct

  • Paid Search

  • Display

  • Affiliates

  • Other

This is a very important metric because it helps you see which channel is generating the most traffic and qualified leads. This can help you make more actionable decisions. For instance, when you see that a particular channel generates more traffic than others, you must pay more attention to it so that the visitors become paying customers.

Additionally, if you see that you are getting more conversions from your pay-per-click campaigns, it may be a good idea to allocate more resources to this strategy.

2. Returning visitors

When measuring the success of your marketing campaigns, be sure to check the number of returning visitors. Returning visitors return to your site after visiting it for the first time.

Data-driven decision making

This is an essential metric because it helps determine the user experience of your website. If users are coming back to your site, it means that you were able to give them a good experience. 

This metric is a key indicator of the following:

1. You provide your visitors with a good browsing experience.

2. You provide your visitor with relevant services and information.

Returning visitors are critical for earning revenue for your business. This shows if your website can bring back customers who want to know more about your business or want to convert themselves into paying customers.

3. Average session duration

The average session duration represents a typical visitor's average time on your website. The average session duration is a crucial indicator to determine how many visitors are visiting your site, exploring it, and trying to learn about the products and services that you offer.

Visitors that stay on your site for longer are most likely to convert. Moreover, you can also check which channel and campaign visitors spend most of their time. These key metrics can help you determine what is working in your favor and what is not. 

Every marketer must aim for a higher average session. The more time a visitor stays on your website and tries to learn about the products and services, the higher the possibility of them converting into paid customers.

4. Exit rate

Exit rate shows how many visitors have exited your website after viewing a number of pages. But why is the exit rate crucial to measuring your digital marketing success? The exit rate shows the areas where you are not successful. For example, if you have a page with a high exit rate, you may want to know the reason.

It may indicate that something is missing or a link is broken, leading to a bad user experience. Moreover, you must note that some pages will naturally have a higher exit rate. For instance, a submission page will generally have a higher exit rate because people will submit the form and leave.

5. Bounce rate 

The bounce rate indicates how many visitors exit your page without even exploring it. This metric is a clear indicator of the user experience of your website. You may think that bounce rate and exit rate are the same thing. However, they are slightly different from each other. 

The bounce rate calculates the number of people who immediately exited a page after entering how. On the other hand, the exit rate looks at the last page the visitor was on. Analyzing your website's bounce rate can help solve many problems. A higher bounce rate is usually due to the following reasons:

  • Your site is taking a lot of time to load.

  • The information is irrelevant to the search intent.

  • The website has some errors.

After determining the root cause of a high bounce rate, you can start solving your problem. 

6. Conversion rate

Measuring the digital success of your website is incomplete without looking at the critical metric, i.e., the conversion rate. This metric determines how many people have actually converted themselves into customers after visiting your website.

Conversion Rate of Your Business Website

When you are tracking a website's conversion rate, you need to keep in mind that you can track multiple conversion rates, such as:

  • Sales

  • Subscriptions

  • Sign-ups

  • Downloads

This result showcases whether your marketing campaign can achieve your business's best results. 

If you are struggling with your digital marketing efforts, you need to remember that measuring the metrics above will help you determine the areas you are lagging. Moreover, you can also get the help of a white-label digital marketing agency to help you monitor your ROI. They provide white-label reports to maximize your efforts. 

Conclusion

Measuring the success of your digital marketing efforts is very important because it helps take your strategies in the right direction. Implementing a robust marketing campaign is just one step toward your journey to becoming one of the best digital marketing agencies.

You also have to continuously monitor your efforts because the digital landscape is continuously evolving, and what works today may not work tomorrow. You must learn, relearn, adapt, and readapt to improve your digital marketing efforts to take your company to new heights.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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