Moosend Review: Pricing, Features, Pros&Cons

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Moosend is an email marketing software that enables you to send emails to a pre-selected list of contacts. You choose the recipients, type in an email and your message is automatically sent out. 

The software automatically sends out the email, follows up with the contact if they don’t respond in a set amount of time, and also manages your contacts database for you. 

In this Moosend review, I'll walk you through everything there is to know about the platform.

If you've already decided to get Moosend, just click the button below to try it for free.

What is Moosend?

Moosend is a piece of software that provides a better email marketing experience for individuals, entrepreneurs and small businesses alike. The platform allows you to send out and manage emails to contacts, manage your contacts database, create automated follow-up sequences, add customized sign up forms into your website and much more.

Moosend review

Moosend is a bit different from the rest of the email marketing tools because it not only focuses on sending and managing emails, but also manages your database. It takes a very simple approach to making email marketing easy to manage, while also improving workflow for individuals and small businesses alike. 

Who is it for?

Moosend is for anyone who’s just getting started with email marketing, or for experienced marketers who have already grown and reached their target audience. The software allows you to get started with email marketing in minutes, and also offers a lot of options for experienced marketers who want to grow their business further.

The Moosend service is perfect for entrepreneurs who want a simpler way of managing their contacts database and sending out emails to their target audience. The platform is also a lot of fun, which is something I think you can't ignore. You can send out fun emails to your contacts, change the color of your links, and more.

For advanced email marketers, Moosend allows you to build and execute automation sequences and also get detailed reports and analytics on how your message has landed with your contacts. You can track the links included in your email, the subject line of the email, and even what time of day you did it - a lot of advanced features that are very useful for small businesses

How does it work?

Moosend is a simple and straightforward software that allows you to send out emails to your contacts, and also makes it easier for you to manage your contacts database. 

In this section, I'll show you how the software works and how to get started using it.

Adding contacts

You can create a new list of contacts from scratch, or import your current contacts database. The platform makes it very easy for you to manage your contacts and also creates a solid foundation for your email marketing campaigns.

Moosend review

Moosend makes it easy to create a new email list, or import an existing list from another platform. You just need to upload your contact database, give it a name and you're ready to go. I'm sure most business owners would like this feature, especially if they've been using other mailing platforms before.

Setting up email templates

You can choose to have Moosend send out your emails on a daily, weekly, monthly or yearly basis. You can also choose to have your emails sent out as a mass email (single message), or follow-up sequence.

You can use pre-written templates for your email campaigns, or you can upload your own. Although you can only place a maximum of 15 links in an email, you also have the option to customize the way your links look by using colors and backgrounds. It's pretty easy to edit and changes appear almost instantly.

Designing your email campaign

Once you've set up your email campaigns, you can start designing your emails. The design options are great and very easy to use. It's a little difficult to change the text size, but it's possible if you're skilled in making custom templates in HTML. You can also edit the font style for your email, as well as select a background color for your message or add an image. You also have the option to embed videos into your emails, which is also very convenient.

Moosend features

Choosing your email campaigns is pretty simple, and you can also choose how often it should be sent out at. When it comes to designing your emails, there are many options and you can also customize the way any links look by using new backgrounds and colors. 

Let's take a closer look at some of its best features:

Ease of use

Email marketing is simple and straightforward with Moosend. You basically create a new list of contacts and upload it, and create an email campaign to start sending out your messages. It's also very easy to set up the frequency and timing of your messages.

Moosend makes it really easy to design your emails, whether you're creating a new one or editing an existing template. You can customize the way any links look by changing the color or background image, as well as edit the text of your email in real time. I like how you can use it regardless of how skilled you are with HTML.

Moosend ease of use

Furthermore, you don't need to have much experience to get around creating entire mailing campaigns in Moosend. You can choose how often your campaign should be sent out, whether it should be sent daily, weekly, monthly or yearly. 

You can also choose whether you want to send it out to everyone or only a segment of your list.


Moosend also offers a lot of automation features that make it very easy for you to organize and manage your contacts database. The platform allows you to create follow-up sequences and also send out automated emails based on a schedule that you set up. This helps you easily target the right audience at the right time.

Moosend has action triggers that you can use to schedule and automate your email marketing campaigns. The platform also has demographic triggers for location, gender, age, interests and more – so you can easily find out if your emails are landing in the inbox or spam folder. You can also use these actions to find out how many times your email has been opened, and how many people have clicked on each link.


Moosend also offers detailed analytics that can help you track how your emails are performing. The platform provides a lot of useful features, including the number of clicks, opens and unsubscribes. You can also see the number of opened links and where they came from, as well as what action was taken after the click. It's useful to track your campaign's performance over time so you can make adjustments if needed.

Moosend Analytics_

Moosend offers a lot of analytics and tracking features that make it very convenient to track how effective your email campaign is. These features are very useful for small businesses who want to launch an email marketing campaign, or for those who already have some experience in this field but want to improve their marketing strategy.

Sending bulk emails

Moosend makes it really easy for you to send out bulk emails to your contacts list. You don't need any experience with HTML or complicated server settings, and the platform provides you with a lot of customization options – so your emails turn out exactly the way you want them to.

Moosend allows you to create a new list of contacts from scratch or by importing an existing one from another platform, which is something that most marketing experts recommend. You can also use advanced filters to eliminate specific email addresses from your list so you don't send all of them messages. You can also target your contacts based on any field you choose and use smart calculations to calculate the most relevant message for each contact.


Moosend offers great deliverability rates, and its email marketing platform is supported by more than 500,000 mail servers around the world. This makes it possible for your messages to reach the inbox or spam folders of your target audience.

Moosend also supports use of DKIM and SPF to increase your deliverability rates worldwide. It's important to make sure that you only send messages that are guaranteed to arrive at the inbox or spam folder of your recipients. This can help you build your reputation as an email marketer and eventually increase your conversion rates.

Ease of use

I like how easy it is to start sending out emails with Moosend. I also think that it's even easier to use than Mailchimp or Constant Contact, but that's just my opinion. You can start sending your messages out in one minute after you've created your list and saved your campaign settings. The platform also offers a lot of great features, including advanced filters, which make it easy for you to find the right contacts for your campaigns.

The platform also offers great analytics capabilities that are very useful for beginners. If you're looking for a way to track how your messages are performing, then you'll be happy to know that Moosend offers detailed deliverability reports, tracking links and real-time analytics. 

Furthermore, this platform provides you with built-in email marketing automation that makes it very convenient for you to schedule your campaigns.

Accessing contacts

You can access your entire contacts list using the dashboard of your Moosend account. This helps you to find out who you have and who you don't, because you can add or remove contacts at any time from your account. You can also use this information to improve the performance of your campaigns, since the database is easy to access from anywhere with just a few simple clicks.

The platform has its own contact import feature that simplifies this task for you. You can also use this platform to schedule your campaigns. This makes it easy for you to set up follow-up sequences, and also send out automated emails based on a schedule that you set up.

Importing contacts

Moosend makes it easy to import your existing contacts list, regardless of the source. You can also use advanced filters to eliminate specific email addresses from your list, or you can use smart calculations to calculate the most relevant message for each contact.

The platform offers a variety of contact import options. You can upload your contacts database from an existing platform or you can create a new one from scratch. This way you can easily start sending out emails to your list. You'll also have the option to import your contacts list in bulk, so you can send them all the same messages at once without having to worry about sending duplicate messages.

Moosend also offers preset lists where you will only see contacts that match certain critera or conditions. You can use this feature to exclude certain contacts from your list altogether. This way you won't have any problems with a lot of unwanted emails, and you will be able to send messages to those who are actually interested in your products and services.

Customizing your emails

Moosend has a lot of great features that will make it easy for you to customize your emails so they match your brand. The platform provides you with enough options for this, and the advanced filters and smart calculations can help you find exactly the right message for each contact.

For example, you can filter your email list by any field you want, including name, email address, zip code, age or gender. Then you can use smart calculations to target your contacts with the most relevant messages based on that criteria. You can also use the autoresponder feature of this platform to create follow-up sequences so you can send follow-ups after a certain period of time.

Moosend filter your email list

Furthermore, it's very easy to create beautiful mailing campaigns with Moosend. You can use templates or create your own from scratch with the drag-and-drop interface. I also like how easy it is to personalize your messages and add custom content to them. It makes it very convenient for you to send out emails to your contacts and eventually grow your business and reach new levels of success with email marketing.


Moosend offers a lot of great features that make it easy for you to integrate your email marketing campaigns with other services. For example, it supports over 40+ third-party APIs and plugins, so you can easily connect your Facebook, Instagram, Shopify accounts, or any other account that you wish.

In addition to the social media integrations, it's important for you to design landing pages that will convert your leads into customers or clients. Moosend also supports over 20 ecommerce plugins that can help you to connect your store with your email marketing platform. For example, you can use the Shopify integration feature to support customers who want to buy your products directly from your website.

Moosend also allows you to segment contacts based on their behavior, so you'll be able to send more relevant messages and eventually improve the performance of your campaigns.

User interface

Moosend has an all-in-one user interface that makes the experience easy and straightforward. You can start sending emails in a few clicks, and you don't even have to download any files or install any plugins. Moosend also offers a lot of great options for you to customize your campaigns, including advanced filters, preset lists and autoresponder sequences.

Moosend User interface

In addition, there are no limits to the size of your campaigns or contacts list when you use this platform to send emails. You can easily create many campaigns and send them all at once to any segment of your contacts list.


You can use Moosend with confidence, since this platform uses the safest encryption methods to protect your content. This enables you to send out emails that are not only secure, but also safe for the environment.

In addition to that, Moosend uses antivirus software and other security features to protect your data and content. This makes it a lot easier for you to send out emails in a safe environment, with the safety of your contacts at heart. You can also use the built-in spam button to block any suspicious emails from your contacts or blacklist them.

Customer support

Frankly, I find the support team to be better than Mailchimp's. They respond faster and are more proactive. I like how they're always eager to help and want to make sure you get the best experience out of the product as possible.

I've been in touch with them a couple of times just to see how well they respond and I have to say that I wasn't disappointed. They got back to me fairly quickly and we didn't go through the usual roundabout of questions and information that takes up too much time. 

Automation templates

Moosend's automation templates are easy to use and can help you automate your workflow. I like how you can create multiple campaigns, which include all the necessary elements to run a successful marketing campaign. You can also create a sequence to follow up with past or upcoming contacts that have already interacted with the email or website.

Plus, you'll have access to every registered contact in Moosend and all of their information related to sales and marketing activities.


The Moosend template library has enough to get you started in no time. I like how attractive they are and they give you a good nudge in the right direction. They're perfect for churning out emails and campaigns in less than 5 minutes or when you're in a pinch.

Moosend templates

It's perfect if you're like me, and you tend to procrastinate until the very last minute. And the best thing about it is that you can still tailor the themes to meet the needs of your brand. So basically, you'll have the framework. All you need to do now is be persuasive and slap your logo on there and you're good to go. 

Your emails will still look professionally made and well thought out even though you spent just a few minutes putting it together.

Lead generation

One of the biggest challenges, when you’re in the business of online marketing, is acquiring new clients and leads. You have to offer a solid value proposition, remain consistent with your offers and keep your prospects engaged and motivated.

But one of the most essential elements that can help you immensely in this regard is landing page optimization. A landing page solution such as Moosend can assist you get more leads for your business. It can also help you secure qualified leads faster than ever before through its unique autoresponders feature.

Plus, you can sync your landing pages with Moosend to create follow-up sequences so you can follow up with your prospects after a certain period of time. I also like how the landing page feature enables you to collaborate with other team members or freelancers who want to pitch in on the project. You can easily add them as collaborators and share notes about the project.

It makes it a lot easier for you to complete a landing page campaign without any hiccups or unnecessary delays. 

Moosend pros and cons

Like I said before, the platform is very impressive. There are many things I like about it and I'm confident you'll find it an extremely helpful tool if you use it correctly. Below, you'll find a summary of the things I really like about it that I think you'll like as well. 


  • Easy to use interface that even beginners can understand easily
  • Customizable email campaigns fit for nearly every kind of business or marketing strategy
  • Tags and segmenting
  • High deliverability rates
  • Good security for your database
  • Great flow of messages
  • Organized contacts database
  • It's easy to create beautiful emails

No matter how great a platform is, there's bound to be a drawback. Here are a few I think you should know about the software: 


  • The UI can be slow at times
  • Its analytics capabilities are not as extensive as others

Moosend pricing plans

The great thing about the platform is that it isn’t crazy expensive like others you’ll come across. There are 3 options, and I quite like how you’re able to choose exactly how many subscribers you want to start with. Obviously, pricing will also depend on the number of subscribers you select.

Moosend pricing plans

Furthermore, there’s also a free forever plan that you can take advantage of before making a commitment. Here are the features that come with the complementary plan:

  • Unlimited emails
  • Sign up and subscription forms
  • Reporting and analytics
  • Pop up and inline forms
  • Floating boxes and bars
  • Basic and custom coded templates
  • Image manipulation
  • Countdown timers
  • Conditional content
  • AI-engine product recommendations
  • Automation workflow designer
  • Pre-built automation templates
  • Multi-step marketing automation workflows
  • Tracking
  • Knowledge base
  • Email and chat support
  • Over 100 integrations
  • API access

Another thing you should know about is that there are 2 billing options: monthly and annually. Let’s take a look at both of the paid plans.


At $8 a month, this plan gives you access to everything in the free plan plus everything else the platform has to offer. It’s quite inexpensive and I like how you get a ton of functionality for such a low price.

It’s best for small businesses, entrepreneurs and bloggers who want to build an email list without breaking the bank.


Another option you should look into is the customizable plan the platform offers. You’ll get all the features you need. However, there is no concrete pricing available. So it would depend on exactly what you need.

True to what the name suggests, it’s best for enterprises and large businesses who have a lot going for them and need something a bit more specific. 

Moosend review: the takeaway

I think the platform is quite impressive and even if you’re a beginner, it’s not difficult to get the hang of. For starters, it has a fairly intuitive interface and the navigation is pretty solid.

The UI is also pretty smooth and even though I’m sure there will be some bumps in the road as you begin to use it, everything looks promising for now. The features are equally impressive, which should make your job a lot easier and more enjoyable.

If you’re looking for a way to cut down on the time it takes to put together an email campaign, Moosend will certainly help. It’s also great if you want to create a stunning landing page.

I recommend it, and since there’s no risk involved, I think it’s well worth trying it out. Don't forget to give the free plan a whirl before making a commitment just to get the hang of things!

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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