7 Online Strategies to Promote your Commercial Cleaning Services

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It doesn't matter whether you're just starting a cleaning company or you're already in the field; the right promotion of your business can do wonders for you.

Implementing a smart marketing strategy can help define the steps that you need to take for communicating your business to potential customers. 

Since professional cleaning happens to be a competitive industry, promoting it in the right way and standing out among competitors may be a tough job

However, the process can be simplified if you follow the right strategies, and that is what we aim to help you with.

7 online strategies for the promotion of your commercial cleaning services

Below are the top 7 strategies you can use to promote your commercial cleaning services. 

1. Start a blog

If you want to promote your commercial cleaning services online, one of the best ways to do it is to start a blog. Use your blog to write articles about topics related to commercial cleaning, and be sure to include links back to your website

Start a blog

You can also use your blog to post special offers and discounts for your readers. It can enable you to not only create a loyal customer base naturally but also establish authenticity for your business. 

The only drawback is that handling a full-time business along with maintaining a blog can be challenging

Services like PosterMyWall can help you stay on top of social media scheduling so that you can manage your blog while also staying focused on your business at the same time.

2. Create a social media profile 

Social media is a great way to promote your business, and it's also a great way to connect with potential customers. Make a business social media profile and start posting content that will interest your target audience

Create a social media profile

Facebook and Instagram happen to be powerful tools that can help you stay on top of your game as they can create the most just for celebrities and influence businesses well. 

However, much like a blog, social media profiles also require regular maintenance. Visual content can not only be engaging but appealing as well. Therefore, it is always wise to regularly use posters in your content.

Picking off templates from online poster makers such as PosterMyWall is a great way to design various posters for regular posting.

Not only will it help in keeping your audience engaged, but it will also update them on the launch of new promotions and offers.

3. Submit articles to article directories

Another great way to promote your commercial cleaning services online is to submit articles to article directories.

When you submit articles to these directories, include a link to your website or blog. It will help to increase traffic to your site, and it will also help to improve your search engine ranking

Using search engine optimization techniques can ensure that your website will appear as the top result when people search for commercial cleaning services in your area.

However, you to keep in mind that the articles you post should be relevant to your business

For example, you can explain what importance commercial cleaning services hold and what to keep in mind while hiring someone for this service. Somewhere between the content, you can also mention your business and promote it indirectly. 

4. Place ads on relevant websites

If you wish to get to a greater audience, you can place ads. Utilize quality content that is easy to read and stands out from your rivals' ads.

online strategies to promote your commercial cleaning services

Include the name of your company, contact details, your value proposition, and a clear call to action (CTA), such as "call this number" or "book on our website." Include your logo and a standout image if it's a display advertisement.

5. Use email marketing

Using email marketing, you send pre-written, carefully targeted emails to a list of present or future customers. These aren't just casual emails; they should constantly serve a purpose.

Send these emails to enlighten and pitch your clients on your services while fostering brand loyalty. You can send your email list a mixture of informative and sales-oriented content

However, only one of your emails—out of every five—should be a sales pitch. 

Your emails should always include information that a client would find helpful. A blog article with cleaning advice or a discount on your subsequent cleaning could be the offer.

Although email marketing can prove to be an excellent promotional strategy, not the same can be said about its implementation. It is usually complex since not many customers are urged to provide their emails for fear of spam. 

For successful email marketing, it is essential to develop a list of targeted email accounts. However, this complexity can be somewhat smoothened with services like PosterMyWall, which provide great offers for email campaigns.

6. Set up a referral program

Referral programs hold power to get more clients for your business. Since people tend to trust the opinion of those that are close to them, this can prove quite effective for businesses

Set up a referral program

However, since people usually don’t go on and talk about their favorite local cleaners, you would have to give them a reason to start a conversation related to this topic

The first and most essential reason you can give is the quality of your service. Ensure that you don't just satisfy, but you amaze them and are willing to go the extra mile.

Other than that, you can offer discounts to them if they refer your business to a certain number of people. 

7. List your business on lead generation websites

Yelp, Homeadvisor, Angi, and Thumbtack are some of the lead generation websites that help individuals in finding home service businesses

If you have listed your business on these sites, the chances that more people will discover your business will boost significantly. 

However, there are some important steps that you need to follow to list your business on a lead generation site. Firstly, you will have to pick your platform carefully.

For that, it is advised that you start with either free or low-cost options such as TaskRabbit or Angi. With time, you are recommended to work your way up to more expensive platforms. 

In addition to that, you need to fill out your profile entirely as well so that your potential clients are fully aware of your business.

Other than that, some platforms like Yelp allow you to boost your listing so that it shows up in the search results before the competitors.

Bottom line

It seems that with the increased globalization, the number of ways in which promotions can be done has also increased.

Sometimes your best bet is to stick to the basics such as ad and email campaigns, especially for services like commercial cleaning. 

When it comes to online promotion techniques, one can never go wrong with the sure-proofed methods of creating a social media presence and starting a blog. 

However, it all comes down to how good you are at delivering promised services and creating engaging content to keep your clients interested, so pay most attention on that front, and your business shall remain golden.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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