Outsourcing Link Building: How To Do It and Its Pros & Cons

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Link building refers to the process of acquiring links from other websites to your site and this is an integral part of search engine optimization (SEO) strategy.

Backlinks improve your website’s ranking on search engine results pages and also increase its authority. 

How do you build links?

Creating a solid link-building strategy for your business can be time-consuming. Therefore, it can be a good idea to save time and increase your success by outsourcing your link-building campaign

Keep reading to learn how to outsource link building, and its pros and cons.

Significance of links to your website

Links give your website high authority, and your site will gain more popularity if many links point to it. If your website is popular on a particular search engine, it will be indexed which means it receives many visits and evaluations.

Outsourcing Link Building

As a result, if your site is indexed by a search engine, it will have a higher value and score higher on SERPs. 

Therefore, generating relevant links for your site gives it authority, which also helps increase its popularity. 

Why outsource link building?

The link-building process can be time-consuming, and this can impact your operations, especially when you operate a small business.


Additionally, you should also be wary about aspects such as creating a balance between link quality and quantity of links, the relevance of the links, and your domain authority should move in the right direction. As a result, many businesses choose to outsource backlinking efforts to experts who specialize in this area.

As a result, many people will consider outsourcing link building to experts who specialize in this area. Professionals know how to build relevant links that resonate with your business interests and website.

Internal links make it easier for visitors to stay longer on your website since they can visit different authority sites. 

Another good thing about high-quality links is that they allow search engines to index your web pages. No matter how good your content is, it will not help if it cannot be found by a search engine

Therefore, you need to enlist the services of professionals to help you build relevant internal and external links.

How to choose a link building expert

Your preferred professional link builder must create a natural profile of high authority and relevant websites. Your website should grow over time, and its content should also change.

Therefore, a professional link builder should be able to look for different links with context that resonates with your site. 

The following are some tips you can consider to choose an expert in link building:   

Do some research

When you hire a B2B link building agency, do some research first to ensure you get the best results. Make sure you get someone with knowledge of SEO, organic traffic, and keyword rankings

Do some research

You can achieve this by looking for testimonials and client reviews to see what they say about the agency before enlisting its services. 

You can also look for case studies to see how the agency helped other clients in the past. 

Understand the costs

You need to consider the cost of the link building services. Check different link building packages available to get the best provider. While you may want to save money by hiring cheaper service providers, make sure they can provide satisfactory results. 

Link building is complicated, so you should not waste your money hiring an incompetent agency. You must consider the overall cost of employing a full-time link building expert in-house and outsourcing the same. 


You should look for a reliable link-building agency like Amplifyed that does not use shady tricks since this practice can impact your website. The agencies act on your behalf when they build links for your website. 

Therefore, when Google detects suspicious activities like black hat tricks, your site will suffer, not the agency. Ask for their previous work to check the quality before you outsource your link building. 

Be wary of false promises

It is not always guaranteed that relevant and quality links will propel your website to the top on search engine results pages. Reliable agencies do not overpromise, and this will give you an idea about their credibility

It is also a good idea for you to understand the link building process. When you ask pertinent questions, you will realize that experienced agencies are objective. 

Set clear expectations

Before you choose an agency, make sure you set clear goals. It is essential to establish clear communication channels and provide feedback to the experts handling your work.

Updates and feedback are crucial to ensure everything goes according to plan. Learn about the agency's flexibility and workflow to make an informed decision. 

If your website has been in existence for a long time, it can significantly benefit from amassing more links. The site will gain popularity and its authority expands, making it easier to find online.

If you fail to maintain popularity or add new links, the ranking of your site will drop in the search results. 

This means outsourcing link building to specialists will become inevitable. To gain a competitive advantage, you must constantly add relevant and high authority links to your website to improve its ranking on SERPs.

Benefits of outsourcing link building

Building links for your website can be a daunting task, especially if you are new to the process.

Benefits of outsourcing link building

The following are some of the benefits you can obtain from outsourcing your backlink process in your operations:

  • Saves time: agencies that offer link-building services are in business, and they have time specifically dedicated for that purpose. When you hire a specialist, you will have more time to focus on your core business operations.
  • Saves money: employing a full-time employee to handle link building in your company can be expensive since you will need money for software, salaries, and other necessary tools to use. You should have special tools that can direct you to websites with high-authority links.
  • Gives you peace of mind: you won't experience the stress of undertaking a link-building campaign when you outsource the procedure to experienced professionals. 
  • Outsourcing offers consistency: when a professional is handling your link building, you will experience consistency and predictability in the quality of links you get. When your site provides quality links, you will enjoy unlimited popularity since it will maintain its ranking on different search engine pages.
  • Knowledge and expertise: another benefit of outsourcing link building services is that your company will significantly benefit from the knowledge and experience of the agencies. When you enlist the services of experienced agents, this will help you avoid common mistakes often associated with the acquisition of links.

For instance, links from media outlets are usually poor quality since they can lose popularity over time. On the other hand, links from corporate blogs will grow continuously which will help deem your site trustworthy.

Disadvantages of outsourcing link building

Although outsourcing link building to a professional agency offers several benefits. This may not always be the best option.

  • Agencies have other commitments: while agencies can help you build quality links, they may not be available for your work 24/7 as they might have other work to do. Some of the agents might lack motivation since this is a complex and labor-intensive task. As a result, your site might not get the anticipated ranking in SERPs. 
  • The agency owns and controls contacts: all the connections created during the link acquisition process will belong to the agent handling the process. However, these connections can go a long way in helping you create long-term relationships with different stakeholders.
  • You lose control of the process: over-reliance on outsourcing link building will deprive you of control of the process. Consequently, you will end up being alien to a critical component that affects the operations of your entire business. There is also a risk that you may not get the expected results since you have no say in the link building process.

So, when you choose to outsource your link building, make sure you do it when you don't have sufficient resources and time to do it in-house. It is a good idea to take control of a process that can impact your operations in the long run. 

Additionally, you can also consider outsourcing when you do not have someone within your team with expertise in digital marketing.  

Another thing you should know about link building is that you can consider it when you want to expand your links to increase organic traffic to your site. You must first try to build links and measure your progress before outsourcing the process. 

However, enlisting the services of a professional to handle this task can be a great idea if you have specific goals to achieve.

Final Words: Outsourcing link building: How to do it, and its pros & cons

Link building helps drive organic traffic to your website, and it is a critical component of web designing and SEO strategy. Outsourcing link building is cheaper, and it can provide quicker and more consistent results. 

It will eliminate the need to hire a full-time employee to perform the same job. When you hire a link building agency, make sure they have expertise in your industry.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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