8 Profitable SEO Niches With Low Competition

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Do you want to make money with SEO but don't know where to start?

You could think of a niche yourself and run the risk of spending months (or even years) working on a site in a high-competition field, or you could search for ones with low competition

The former way can create untold fortunes if you do everything to please the SEO Gods, but the latter way tends to be the best option for those looking to start a site and get it earning as soon as possible (although it still takes work and a long-term mindset).

Nevertheless, profitable SEO niches with low competition are what savvy marketers shoot for.

This means less effort is required to get ranked in the SERPs while allowing the marketer to reach a bigger audience (and ultimately make more money). 

In this article, you will discover eight profitable, low-competition SEO niches and what you can do with them.

Car detailing

Car detailing is a profitable SEO niche with relatively low competition, thanks to its relative obscurity within a booming industry (people spend a lot on their cars).

Profitable SEO Niches With Low Competition

Even though many people are looking for car detailing services, the market is still relatively untapped and provides plenty of opportunities to dominate the search rankings.

Moreover, if you niche down further, you will find possibilities ripe for exploitation.

For instance, you could focus your efforts on mobile car detailing SEO or go even further down the rabbit hole and focus solely on a specific car brand (although the more niche you get, the fewer profits you can realize).

If you want to target particular cities or regions, you can also use local keywords.

Nevertheless, because car detailing requires specialized knowledge and skill, so it's essential to create content that educates potential customers by answering questions they may have, such as:

  • How often should I get my car detailed?
  • What type of products should I use for my car's finish?
  • Do I really need a professional to detail my car?

Home automation

Home automation is an incredibly lucrative SEO niche, and while there are plenty of big hitters writing about it, there is still an opportunity to find low-competition keywords and develop a brandable website.

Home Automation

When it comes to SEO, you'll want to focus on creating topic clusters related to topics such as:

  • Smart home technology
  • Home security systems
  • Connected devices
  • Climate control systems
  • Automated lighting systems
  • Audio visual equipment

Once you are ready, you should go topic by topic and look for relevant long-tail keywords specific to your cluster and aim to dominate it.

Additionally, you can create content around popular products like Nest thermostats or Ring cameras, as well as reviews of other home automation products.

Artisanal crafts and products

If you love working with artisanal crafts and products, then this is an excellent opportunity to capitalize on the rise of online craft sales (just look at the stock price of Etsy over the past five years!).

Artisanal crafts and products can be profitable as long as you do your research before entering the market. Start by researching areas of the handmade market that are underserved or don't receive much visibility with current search engine results

Additionally, you might want to consider how handcrafted product owners are utilizing social media to market their products.

Once you have identified areas of high potential, carefully examine the offerings themselves, focusing on offering quality rather than quantity

Something to consider is that this niche is primed for more visual forms of SEO, including creating videos for YouTube and Tik Tok.

Vegan lifestyle

As more and more people are turning to veganism each year, the vegan lifestyle niche can provide a valuable opportunity for those who live and breathe this way of life.

This is a niche that offers plenty of potential customers who are looking to purchase vegan-friendly products.

The challenge here lies in the fact that it is already quite competitive. In order to stand out, you need to have intimate knowledge and focus on extremely high-quality content creation and optimization

Write informative and helpful articles for those exploring veganism or just getting started.

Nonetheless, if you can overcome these initial hurdles, you will have plenty to write about and a plethora of ways to make money ranging from display ads to selling your own products.

Indoor gardening

Indoor gardening has become increasingly popular over the past few years, most notably since the pandemic and the ensuring lockdowns. 

Indoor Gardening

However, don't think this is a niche that has blossomed and withered away; it has tons of potential, and as long as you know what you're talking about, plenty of people want to learn more.

You won't have any trouble finding customers looking to buy indoor gardening products online, from the best soil to grow lights and fertilizers. 

The reason why indoor gardening is so lucrative is that it fits perfectly into existing demand.

More and more people are gardening indoors to grow their own food, cozy up their living spaces, or make a statement with plants that can't be found elsewhere.

As with all the other options in this post, research topic clusters and then build your SEO strategy around them. Topics can be developed include:

  • Techniques for making the most of your space
  • Equipment required to grow your own plants
  • Vertical indoor gardening
  • Indoor gardening projects
  • Best indoor plants for health
  • Easiest produce to grow indoors

As you can see, there is an almost limitless number of keywords you can take advantage of and develop a content strategy around.

Moreover, if you are comfortable in front or behind a camera, you can branch out into video production, selling your own video courses, etc. 

Home brewing

Home brewing is one of those things that was extremely popular and then seemingly died away…except that it didn't and is still going strong.

People are increasingly interested in craft beers, and home brewing is becoming more popular, although in a more down-low kind of way than something like vegan food or other types of crafts.

Home brewers are sourcing quality ingredients and supplies, which opens up a wide range of potential keywords for SEO

No matter what type of equipment or ingredients you decide to target, there will always be an eager audience of home brewers ready to purchase your products or services. 

For example, you could create content around brewing tips, recipes, product reviews, tutorials, troubleshooting advice, etc. 

The great thing about the home brewing niche is that it's relatively small, so even if the scope of your blog is reasonably limited, it can still bring in significant revenue due to the demand for quality advice and information related to this topic

Plus, most people involved in the home brewing scene tend to be passionate about their hobby and willing to spend money when it comes time to stock up on supplies or buy new equipment!

As a final tip for this option, you can also focus on the gift segment of the niche, as home brewing tends to a big draw for those looking for Christmas and birthday gifts.

Vintage fashion

When it comes to creating a profitable online business, vintage fashion offers ample opportunity.

Vintage Fashion

With the right keywords and content strategy, you can easily rank higher in Google search results while also reaching retro lovers who are looking for classic pieces they can't find anywhere else.

This will allow you to target a wide variety of customers who may not have been exposed to these products before. The key when optimizing a website for vintage fashion is to focus on two prospective customer types:

  • Those looking for timeless classics which are always in style
  • Fashionistas who wear vintage-inspired designs to stay on top of the latest trends

By targeting both types of users, you'll be able to increase your website traffic and boost your conversions significantly more than focusing on just one type alone.

Specialty food products

Specialty food is an excellent niche to get into where you can capitalize on a growing interest in gourmet, sustainable, and healthy foods

Many consumers are becoming increasingly aware of the importance of their eating habits and looking online for the best specialty foods to feed themselves and their families.

With careful keyword research and content marketing, you can target these interested audience segments with your website or blog

It will be easier for search engines to pick up your content and serve it up to hungry customers searching for precisely what you offer if you include recipes and meal ideas featuring the specialty food items you're promoting. 

Utilize social media platforms where your audience hangs out, such as Instagram, Pinterest, YouTube, and of course, the ever-present Tik Tok to build relationships with potential customers or industry influencers who may be interested in your brand.

As long as you play your cards right, specialty food products are an incredibly lucrative option for those looking to have a broader niche than simply something like "vegan."

Final words: 8 profitable SEO niches with low competition

Finding profitable niches that are low in competition is no easy feat, but with the proper research and knowledge, you can be successful

By carefully researching your niche and target market, creating detailed content unique to your niche, and optimizing your website for search engine ranking, you can be successful in any low-competition niche.

With these strategies in place, you will be on the right track to unlocking a profitable online business.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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