Real Estate Link Building – Best Tactics and Strategies In 2023-2024

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What are the must-haves of a successful real estate agent? Professionalism, charisma, excellent communication skills, ability to persuade, etc. Is there anything else? We are sure that in 2023, a successful real estate manager cannot do without a presence in the digital world. Your website, profiles in social networks, accounts on thematic forums, and even better if all at once.

In this article, we are covering how to make the real estate project on the Internet recognized and profitable. The site must be visible to a broad audience to benefit you. How to achieve it? Develop an effective link-building strategy. By procuring high-quality, relevant backlinks, real estate websites can gain enhanced authority and credibility in the eyes of search engines.

It not only boosts the ranking position of the site but also directs organic, targeted traffic. We will talk in more detail about the importance of link building for real estate business and consider the best tactics and strategies that really work. Ready? Let's dig in!

Why is link building essential for real estate business?

We start with why you should have a strong link profile for your real estate business. High-quality, relevant backlinks can help to strengthen your online presence. Remember that one of the primary factors search engines assess when ranking websites is the number and quality of backlinks.

Given that search engines prioritize the number and quality of backlinks when ranking websites, link building outsourcing can be a strategic way to efficiently enhance your link profile and improve your search rankings.

Why is Link Building Essential for Real Estate Business

When your website has links from authoritative sites, it signals to search robots that the content is valuable, leading to higher rankings in search results.

The main benefits of implementing the right link-building strategy:

  • Improving search engine rankings.
  • Driving targeted traffic.
  • Boosting consumer trust.
  • Establishing authority.
  • Ensuring visibility among potential clients in the target area.
  • Enhancing brand recall and recognition.
  • Fostering professional relationships, leading to joint ventures, collaborations, or referrals.
  • Pushing the business ahead of competitors.

And an example for better understanding. One of the most recognized names in the real estate world, Zillow, often collaborates with industry-specific blogs, offering expert insights. It establishes authority and fetches valuable backlinks for Zillow, increasing its search visibility.

Best strategies for real estate link building

Best strategies for real estate link building

We understand that you may have questions. We know you are not an SEO optimizer but a real estate agent. For that reason, we describe tactics that work well and are easy to implement. Even without the baggage of special knowledge and skills, you can use these techniques to build a link profile for your website and promote your real estate business.

Geo-targeted content

Leveraging geo-targeted content for link building in real estate involves creating content specifically tailored for a particular geographic area. For real estate websites, this is a potent strategy. By creating content specific to a city, suburb, or neighborhood, real estate businesses can attract potential buyers or sellers in that exact location. What techniques are the most helpful in this case?

Publish detailed guides about specific neighborhoods, covering local amenities, schools, parks, and other attractions:

  • Write detailed reviews of popular property types or specific listings in target areas. 
  • Regularly publish data-driven content.
  • Cover local events or community activities.
  • Post interviews with local architects, city planners, or prominent real estate figures.

For instance, a guide titled "Living in Downtown Miami: A Comprehensive Overview" could attract backlinks from local businesses, tourism websites, or even city councils. A spotlight article on "Victorian Homes in San Francisco" can get linked by local history websites or architecture enthusiasts. 

Geo-Targeted Content

So, by consistently producing geo-targeted content that resonates with the local audience and offers valuable insights, a real estate website not only amplifies its online presence but also lays down a fertile ground for acquiring organic, high-quality backlinks.

Guest blogging

Guest blogging is an influential strategy for real estate professionals looking to enhance their online presence. By writing articles for reputable blogs in the real estate sector, you can position yourself as an industry expert. This technique brings the following advantages:

  • Elevating your authority in the field.
  • Boosting your site's search engine ranking.
  • Getting quality backlinks.
  • Drawing a niche audience directly interested in real estate services.
  • Gathering insights into what potential clients are looking for.

We will not dwell in detail on what to write about because you know your audience better. Instead, we suggest covering a more difficult question for real estate agents - where to publish guest posts. So, if you have a tight budget, we recommend you start with free guest posting sites.

If you seek quick results and you are short on time, it would be better for you to consider paid resources. In order not to waste time and effort searching for sites for publications manually, use the Сollaborator service. It is beneficial and easy to use. The primary function of the service is to establish connections between publishers and website owners.

Guest Blogging

Local directories

Local directories are trusted information repositories for people searching for real estate opportunities or agents in specific areas. By ensuring your business is listed, you can gain a backlink and position your website as a credible local entity. It enhances your chances of being discovered by potential clients and establishes trust from the outset.

Local Directories

Furthermore, many local directories allow for customer reviews. Positive reviews on these platforms can bolster your business's reputation, increasing confidence and credibility. For example, a local realtor in Austin, Texas, partnered with a popular cafe for a mutual promotional event. The cafe mentioned and linked to the realtor's website in their online promotion, directing local, relevant traffic to the realtor.

Another real estate agent in Seattle got listed in a local business directory, which provided a backlink to her website. It enhanced her local SEO, leading to increased inquiries from Seattle residents.

Testimonials & reviews

Testimonials and reviews are powerful tools for establishing credibility. For real estate websites, positive reviews can be more than just a mark of trust; they can be strategic assets for link building. When satisfied customers share their experiences on blogs or social media platforms, they often link back to the real estate agent or company that provided them with that exceptional service.

Testimonials & Reviews

For example, a happy homeowner might write a blog post about their journey to find the perfect home and mention their real estate agent, linking back to the agent's website. This organic backlink boosts SEO rankings as well as drives potential clients who trust peer reviews.

Resource pages

A link from a well-curated resource page, especially one with high authority, can significantly bolster a real estate website's SEO. Search engines view these links as endorsements of your content's quality and relevance. Once your website is listed on a resource page, it typically remains there for an extended period. It provides a continuous stream of potential backlink-driven traffic, offering long-term benefits compared to transient promotional methods.

Resource Pages

Real estate resource pages cater to a specific audience segment, ensuring that the content and links presented reach those genuinely interested in property dealings. Whether it's first-time homebuyers looking for guidance or investors seeking market trends, a resource page can address their unique needs.

Influencer marketing

Influencers have emerged as authoritative voices that resonate deeply with their followers. Their word holds weight, and their endorsement can significantly sway perceptions. Real estate businesses can harness this potential through influencer marketing for link-building. 

Influencer Marketing

Influencer marketing key benefits for real estate:

  • Building relationships.
  • Bolstering a website's search engine ranking.
  • Ensuring engagement and credibility.
  • Access to a concentrated and relevant audience.
  • Enhancing visibility.

Consider an urban real estate firm aiming to promote a newly developed luxury condominium. They partner with a lifestyle influencer with a substantial following in that city. The influencer gets an exclusive condo tour, documenting the experience through a vlog. They discuss the condo's unique features, the neighborhood's appeal, and the amenities offered.

This video is then shared across their social platforms, with a link back to the real estate firm's official listing page. The result? The firm gains immediate exposure to a massive, localized audience, increased site visits, and potential leads—all while enhancing its digital footprint through a high-quality backlink.

Social media

Social media platforms cater to vast user bases. Sharing content with embedded links can exponentially increase the visibility of a property or real estate service. Dynamic content, from virtual property tours to homeowner testimonials, can stimulate interaction, making users more likely to share, further disseminating the linked content.

Social Media

Platforms like Facebook offer advanced ad targeting based on user preferences and behaviors. Running ads with strategic links ensures the right demographic views a property listing. Direct messaging features allow potential buyers to reach out instantly, accelerating lead generation.

Key takeaways

Search engines, notably Google, consider backlinks as votes of confidence. High-quality, relevant backlinks can improve a site's ranking, drawing more organic traffic. But you should remember that only quality links from authoritative resources work well. Here are some rules we recommend you to follow when building backlinks:

  • It's better to have a few high-quality backlinks from authoritative websites than numerous low-quality ones.
  • Ensure that the sites linking back to you are relevant to real estate. 
  • Avoid paid links. Purchasing links can result in penalties from search engines.
  • Ensure diversity in the clickable text to maintain a natural link profile.
  • Monitor the links coming to your site. 
  • Stay updated with SEO best practices.

Good-quality and relevant backlinks can bolster a real estate website's trustworthiness. They act as endorsements, signaling to search engines and users that the content is credible and valuable. By adhering to best practices and avoiding pitfalls, real estate professionals can effectively harness the power of links to bolster their online presence and drive success.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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