Reasons Why You Need A Website For Your Franchise Business

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There are now many business models that people considering starting a business can choose from. One of these is franchising, wherein the business brand and credibility are already established.

However, you may still need to build an online presence that will allow your franchise business to thrive. This is where having a solid and optimized website comes into play. This blog post lists some reasons you need a website for your franchise business.

Credibility

One primary reason to consider having a website for your business is to further establish your credibility in the industry. There is already a great chance that many other companies offer what you offer. This means that to have a competitive edge in the industry, you need to be able to stand out through a compelling and optimized website.

creditibility

In this case, the team at Lead to Conversion suggests hiring a franchise website design agency to uphold the integrity of the brand's current website while you, the franchise, grow your market share. They help ensure you can communicate your brand's message to your target market.

Think of it this way: without a website, some people may question your legitimacy as a business entity, even if you are a franchisee. With all the fraudulent information online, people are now more discerning. A website apart from the leading brand will most likely create a good impression on potential clients and customers.

Business voice control

Another reason why you need a website for your franchise business is to have more control over your business voice. This means that even if you are a franchisee, you will get to take control of the messaging of your business, generating a tone that is appealing to your potential clients. For instance, you want to target people within your vicinity.

There are certain places that use words specific to their area. In this case, you can use these words and phrases in your website to make your content more relatable to the people within your locality. This way, you will be able to foster a certain trust and connection to your target market, which will prove challenging to achieve without an optimized website.

Landing page availability

When you have a website, your franchise business will have an avenue where you can direct your customers. This is often called the landing page, which is presented to users when they click a link pointing to your website. With a vast amount of information now available online, it can be easy to be disorganized, losing control of your lead conversion funnel.

With a landing page, you can always point people to a place where they can get to know your products more or even continue to purchase.

Landing Page Availability

Regardless of the original communication channel leveraged by your target market, such as social media ads or email marketing, having a specific home base online will keep your marketing efforts organized, leading to a seamless experience for your potential clients and customers.

Acquire customer information

A website can also help you acquire the customer information you need to tailor your marketing efforts better. Suppose you design your website to ask for information from your customers about how to contact them. In that case, it presents an opportunity for you to maintain constant communication with your target market.

This can significantly impact your customer retention metric because this can foster trust between your clients and your business. It can also be an excellent way for you to keep your customers and clients updated about your franchise business, allowing them to be the first ones to know the latest information. 

Lead generation

With a website for your franchise business, you can gain more customers through lead generation. Lead generation is the process of piquing the interest of your target market, with the overall goal of turning that interest into an actual purchase of the products and services you offer.

Call to action

While people may already know what your business provides since it is a franchise of an established brand, you can still do many things to pique their interest through a website. For instance, you may incorporate specific calls to action in your website to make your target market act immediately for fear of missing out on a good deal.

You can also add accurate and complete details about how your target market can get in touch with you, potentially increasing your sales when people find what they are looking for on your site.

Organic traffic

While there are now several paid advertising options, garnering organic traffic for your franchise business through an optimized website is always a plus. Organic traffic is the number of people who find your site through search engine results. However, search engines will only list your page at the top of their results if your website is optimized accordingly.

This is where SEO, or search engine optimization, comes in. It is a series of techniques and approaches that you can execute to ensure that the algorithms of search engines pick up your site when users enter the keywords you use in your industry. 

For instance, you can conduct keyword research to get a good idea of the words and phrases your target audience leverages when they search for products or services you offer. Then, you can add these keywords sparingly to the content of your website to ensure that you rank on the first page of search engine results.

Make sure that the content of your website will resonate with your target audience as well, addressing their pain points for them to be able to relate. If your target audience is the general public, using easy-to-understand words and phrases will be the most viable approach. You can add more visual content because most users tend to resonate more with visual cues.

Organic Traffic

Another strategy that you can incorporate is optimizing the architecture of your website to ensure that it loads within seconds. Most online users won't wait long for your website to load. If people leave before your website loads, it can adversely impact your bounce rate.

It's also a good idea to ensure that your website loads accordingly, regardless of the device your target audience is using. With more and more people accessing the internet on mobile devices, search engine algorithms now consider whether websites can easily be viewed on smaller screens. 

Complement social media efforts

Many franchise businesses leverage the central business's social media account since there is an excellent chance that the account is already verified and established. There is nothing wrong with this strategy. This is a good move since you will be able to engage with your potential customers through the social media channels that many users already follow.

However, converting these engagements into sales can be pretty challenging if you solely leverage social media platforms. This is where a website will prove to be beneficial. A website for your franchise business can complement your social media efforts accordingly. After rightful engagement on social media, you can direct the user to your site where they can learn more or complete making a purchase.

Customer service offering

You can also offer excellent customer service through a website, which is another reason you need to consider developing one for your franchise business. You can indicate the channels through which your clients can contact you on your website. For instance, update it with a phone number they can call or an email address they can write to.

With today's advanced technology, you can even incorporate an AI chatbot into your website to instantly answer your clients' and customers' general queries. Remember that if your customers have various options to contact you, you can foster trust, keep current clients loyal to your business, and attract potential new customers.

Promo and announcement dissemination

Finally, you can use a website to disseminate information to your client base regarding the latest happenings in your business. While the company's primary social media page may already be updated with this information, you, as a franchisee, can still complement the effort with a dedicated website.

Promo and Announcement Dissemination

For instance, indicate the link to your website in the promotional emails sent to subscribers who opted into your email marketing efforts. They may not see what is announced on social media, but your website will update them with the latest news. Take this as an opportunity to make your customers and client base feel prioritized with the special announcements you make.

Conclusion

There are many reasons why you need a website as a franchisee. Even if your brand is already established, you will have more credibility and control over the voice of your business with your website. It will also be a good landing page to acquire customer information and generate leads, attracting organic traffic.

A website for your franchise business can also complement your social media efforts or be the channel for you to offer exceptional customer service and disseminate information. So, what are you waiting for? Get the help of the experts now to set up your franchise business website. Rest assured that you will be able to reap the benefits of your website in the long run.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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