Rescue Ready: What Happened After Shark Tank?

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Two experienced firefighters reach out to the "sharks" with their idea for a fire escape ladder, hoping to get $75,000 in exchange for a 15% stake in the company. The sharks applauded their creative thinking but didn't save anybody.

But what exactly happened during their pitch? And how are they now?

Today, I am going to discuss what happened to rescue ready in the shark tank, with their origins, and its aftermath.

What exactly is Rescue Ready?

With this kind of first-hand experience and consideration for people's feelings, Rescue Ready was developed to aid in the rescue of homes.

Rescue Ready What Happened After Shark Tank

In the case of a fire or other emergency, Rescue Ready produces window escape ladders designed to fit into the window frame.

The aluminum ladder has robust nylon webbing for safety. It has a weight capacity of over 750 pounds. When not used, the ladder may be folded up and stowed away in a convenient spot below the window frame.

Who is the founder of Rescue Ready?

Rescue Ready was started in 2017 by Eric Hartsfield and Brett Russell, the company's co-founders

Eric and Brett are both highly experienced firemen who have made their homes in Norfolk, Virginia. The sad deaths at fire stations made the two want to make a device that could save thousands of lives across the United States.

Both men attended James Madison University's College of Business, but their paths only crossed once they joined the same fire department.

Eric and Brett have companies outside of firefighting; Eric installs windows, while Brett has a landscaping firm.

The duo has extensive experience evacuating people from burning structures. They do this using a strategy including rope rescue, vehicle extrication, and structural fighting fires.

Their desire to help more people led them to collaborate with engineers, fire survivors, and businesspeople to develop this device.

Rescue Ready before Shark Tank

The manufacturing business Rescue Ready was founded with venture capital's help, making ladders for evacuating burning buildings

They had no sales leading up to appearing on Shark Tank, but they were hoping to get an investment from one of the show's stars.

Most U.S. home fires, say, Eric and Brett, start between 10 p.m. and midnight. Between 7 p.m. and midnight, it becomes difficult for residents to access a ladder hidden beneath their beds.

Brett and Eric came up with the idea for Rescue Ready ladders after seeing several fire incidents that ended in tragedy due to people's inability to escape.

The canvas rope used to construct the ladder may be coiled up to make it the perfect size for a narrow or wide window opening.

The whole process of setting up and using the ladder takes no more than thirty seconds. It's great for young people and older adults alike.

The Shark Tank pitch: What happened to it?

The "sharks" on the television program Shark Tank are a panel of possible investors who listen to pitches from innovators, entrepreneurs, and company owners.

The premise of "Shark Tank," for those who have never seen the show, is as follows: inventors and company owners "pitch" their creations to a panel of five investors (the "sharks").

On the spot, they might opt to put money into a single company or many. Since its 2009 debut, Shark Tank has consistently been among ABC's top-rated shows.

The Shark Tank pitch of Rescue Ready

The entrepreneur Eric Hartsfield and Brett Russell went on Shark Tank in the 11th season, episode 23, to pitch their window fire escape ladder, Rescue Ready, for $75,000.

The Shark Tank pitch of Rescue Ready

Before appearing in the program, the entrepreneur spent four years developing the product.

The start of Rescue Ready’s pitch

Eric begins by noting that every year in the United States, 2,500 people lose their lives in home fires and that it takes just two minutes for a room to become entirely consumed in flames. The information has the sharks paying closer attention.

Russel continues by saying that it is challenging to locate a ladder in the dark by looking in the closet or beneath the bed. In addition, he says that many of the ladders kept in storage facilities are useless and have not prevented any deaths.

This dynamic pair presents their products and provides a live demonstration of the fire escape ladder's functionality. The sharks are blown away by the two men's ingenuity and careful planning.

Eric goes into more detail about how the fire escape ladder can be stored in a small space under the window frame and set up in 30 seconds.

They provide a brief demonstration of the ladder's deployment and installation procedures. The sharks appear to have been impressed by the brief demonstration.

The group then explains its plan to cooperate with window makers to implement the rung fix in exchange for a 6% royalty on sales. After hearing this, the sharks seem skeptical.

The Sharks' decision

The device has a lot of positive reviews. Still, the sharks are hesitant to accept the royalty offer since window manufacturers would have to alter their production processes to accommodate the ladder.

After that, Barbara Corcoran tells Eric and Brett to make their product more appealing to window makers. Barbara adds that she doesn't believe Rescue Ready would collaborate with a window business.

Without exception, the sharks all believe that the manufacturers' proposed 6% royalty rate is unrealistic and unsustainable. If Rescue Ready had collaborated with a window maker beforehand, their argument would have been more compelling.

Mark Cuban is pretty frank about the fact that he feels certain sharks are better suited for such a long-term commitment of 506 years than others. But, unfortunately, this time, he won't be able to stay.

On the other hand, Lori Greiner feels sorry for firefighters and other heroes and says how much she respects them, but she doesn't think the company is a good investment.

The group redoubles its efforts to persuade the sharks that they are a startup business ready to make sales. Kevin is blown away by the product's ability to save lives, but he cannot join the company.

Rohan Oza concludes by explaining why he feels Brett and Eric are struggling like they're carrying a heavy load despite being excellent human beings. A window company's attention would have been welcome, he thinks.

Brett and Eric stare into the camera as their interview with the Sharks go poorly, pleading with viewers to back their product so that they may make homes throughout America safer for their citizens.

Since they are a brand-new startup, the two men figure that they can count on public support to help them succeed.

Final Deal: Eric Hartsfield and Brett Russel walk over to the show with no deal.

The aftermath of Shark Tank and Rescue Ready

Rescue Ready may have yet to be able to launch their company with a contract from the sharks. Still, they could make significant improvements in the American education system.

Let's go further into the aftermath of Rescue Ready after the Shark Tank:

What happened to Rescue Ready after the Shark Tank?

Eric and Brett successfully used their appearance on Shark Tank to start a Kickstarter campaign that raised $225,000.

What happened to Rescue Ready after the Shark Tank

The two discuss the show's success and the over 130 ladder pre-orders they got following the broadcast on television.

However, the Kickstarter effort only managed to raise $66,608 from 287 supporters, short of the goal. The staff, however, is hopeful about future orders and sales because of the company's enthusiastic clientele.

Although their efforts were unsuccessful, they still expanded their company. Instead, the team implemented Barbara's suggestions, and in July 2020, it released a revised product named "Rescue Ready Retrofit."

The former product depends on window manufacturers to permanently attach the ladder to the window frame; the RetroFit, on the other hand, may be placed anywhere.

Unlike a regular window, this one stands independently and may be placed under an existing pane.

The new ladder is of higher quality and more robust than its predecessor. In addition, because the ladder may be used with windows from any manufacturer, Rescue Ready is independent of any company for its survival.

Eric and Brett have added members to her squad, including Lindsay McKinnon, a home fire victim who lost her two children in the blaze. In addition, they've hired additional engineers and businesspeople to inject fresh thinking into the company.

The group decides to prioritize fire safety, with Hartsfield noting that while it's not a pleasant issue to discuss, it's still worth bringing up.

Is Rescue Ready still in business?

Rescue Ready is still operating with a larger crew and is attempting to improve its product in several ways. You can get a Rescue Ready retrofit ladder from either Amazon or their official website for $189.

Is Rescue Ready still in business

According to its official website, the company actively seeks collaborations with window makers. In addition, Eric and Brett have taken it upon themselves to push for safer practices by regularly uploading fire safety films to their YouTube channel.

Since the company's headquarters are in California, COVID-19 and the subsequent forest fires in 2020 stopped operations.

The most recent information, however, indicates that the company is experiencing supply chain issues and needs help to fulfill client orders as of March 2022.

My final thoughts

The window escape ladder from Rescue Ready is a fantastic idea, and I hope it saves many lives in the event of a house fire. Most people trying to get out of a building on fire die in the process. This fire escape ladder was built for that reason.

The nylon and aluminum webbing of their escape ladders allows them to sustain up to 750 pounds safely. 

In addition, because people escaping a home fire don't have much mental or physical capacity, Brett and Eric compared the procedure of setting up their escape ladder to that of hanging a flat-screen television on a bracket.

The co-founders of Rescue Ready have been honing their product, a fire escape ladder, for over four years due to high demand

For example, the newest models of these ladders have lengths that can be changed so that homeowners can make the ladder work for any number of floors they want to go down.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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