Revealing Secrets Behind the World-Known Logos

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We encounter countless logos on a daily basis. Whether it's the iconic "swoosh" of Nike or the golden arches of McDonald's, these logos are the public face of some of the world's largest and most successful companies.

In this article, we will delve into the world of graphic design to uncover the secrets behind some of the most famous logos in the world.

The power of graphic design in logo creation

Graphic design is creating visual content to communicate a message to a specific audience. And one of its most common applications is branding and logo creation.

Revealing-Secrets Behind the World-Known Logos

A logo is a unique symbol or an emblem that serves as a visual representation of a brand or organization. It is often the first thing people notice about a company, which plays a crucial role in building brand recognition and loyalty.

How logos are made

The process of creating a logo begins with understanding the brand and its values. Graphic designers extensively research the brand, its competitors, and its target audience. 

During the research phase of creating a logo, graphic designers may also utilize online logo maker tools to generate initial concepts or ideas.

This helps them understand the brand's personality, message, and aesthetic. And based on this information, they create a concept that embodies the brand's essence.

Once the concept is finalized, graphic designers start working on the design. They experiment with typography, colors, and imagery to create a visual representation that best communicates the brand's message

They also ensure that the design is scalable and responsive across different mediums.

The color scheme can significantly impact how the logo is perceived. Colors evoke certain emotions and associations, so graphic designers must choose colors that align with the brand's values and message.

For example, blue is often associated with trust and stability, which is why many financial institutions use blue in their logos.

Red, on the other hand, stands for energy and excitement, which is why many food and beverage companies use red in their logos.

Another important aspect of logo design is ensuring that it is unique and memorable.

A logo that looks too similar to another company's can confuse and dilute the brand's identity. Therefore, designers must ensure the visual they create is distinct and original

The final design is a result of a collaborative effort between the graphic designer and the client. The client's feedback is crucial in refining the design and ensuring it aligns with their vision.

Other aspects of logo's success

Taking into account the trends, design principles, and clients' requests is vital, and these are the crucial aspects of building an effective design.

However, It's also worth noting that a logo's success isn't just determined by its visual design. It must be backed up by a strong brand strategy and consistent messaging across all touchpoints. 

A well-designed logo can only take a brand so far; the overall brand experience ultimately determines whether customers will become loyal advocates for the brand.

Finally, it's essential to recognize that a logo is not a static entity. Companies may choose to update or redesign their logos as they evolve and grow

Sometimes, the redesign can help a company better reflect its values or connect with a new audience. However, such a decision entails risks, as it can alienate existing customers and weaken brand recognition. 

The secrets behind world-known logos


Nike's "swoosh" is one of the most recognizable logos in the world.

The Secrets Behind World-Known Logos

The logo was created in 1971 by graphic designer Carolyn Davidson, who was a student at Portland State University at the time.

The co-founder of Nike, Phil Knight was impressed by Davidson's design and asked her to create a logo for his new line of athletic shoes. 

Davidson's design was inspired by the wing of the Greek goddess of victory, Nike. Knight paid Davidson $35 for her work, but later gave her stock in the company as a token of appreciation.


The Apple logo is one of the most iconic logos in the tech industry.

It was created in 1977 by graphic designer Rob Janoff, who was tasked with creating a logo that would be simple and recognizable.

Janoff's design was inspired by a visit to an apple orchard, and he chose to incorporate a bite mark into the logo mark to differentiate it from a cherry

The bite mark also served as a nod to the Apple II computer, which could display a bite out of an apple on the screen.


The golden arches of McDonald's are instantly recognizable around the world. The logo was created in 1961 by graphic designer Jim Schindler.

Its design brought the architecture of the early McDonald's restaurants, which featured distinctive yellow arches.

The logo has undergone several modifications over the years, but the golden arches have remained a constant symbol of the company.


The Coca-Cola logo is another super famous logo everyone knows.

The design was introduced in 1887 by John Pemberton's bookkeeper, Frank Mason Robinson. Robinson suggested the name "Coca-Cola" and created a script font for the logo that has remained largely unchanged to this day.

The logo's red and white color scheme was inspired by the ingredients of the original Coca-Cola recipe, which contained coca leaves and kola nuts.


The FedEx logo is a great example of how a logo can communicate a message without using words.

Made by Lindon Leader in 1994, the design features an arrow hidden in the negative space between the "E" and "x" in the word "FedEx." The arrow symbolizes speed and precision, which are important qualities for a shipping company.


The Amazon logo features a curved arrow that starts at the letter "a" and ends at the letter "z." This is meant to symbolize that Amazon sells everything from "a" to "z."

The logo was created in 2000 by Turner Duckworth, a design agency that specializes in brand identity.The arrow in the Amazon logo also represents a smile to convey the idea that shopping on Amazon is a positive and enjoyable experience.


The BMW logo is an example of a logo with a long history and a strong connection to its brand. It features a roundel with a blue and white color scheme, which is meant to represent a spinning propeller.


This is because BMW was originally a manufacturer of aircraft engines before transitioning to automobiles. The logo was created in 1917 by Franz Josef Popp, the founder of BMW.


The Pepsi logo has gone through several redesigns over the years, but its current design features a circular shape with a red, white, and blue color scheme.

The logo was created in 2008 by Arnell Group, a design agency that specializes in branding and advertising. Its design is to evoke a sense of nostalgia and Americana, while also communicating the idea of "joy" and "refreshment."


The Google logo is one world-famous logo that's gone through multiple redesigns and transformations — and still does regularly!

The current version suggested by Ruth Kedar in 2015 features a simple, colorful design with a sans-serif font. Kedar's design communicates the idea of simplicity, playfulness, and accessibility, which are all core values of the Google company.


The Target logo features a red bullseye, which symbolizes the company's aim to be a one-stop shop for all of its customers' needs.

The logo was created in 1962 by the design firm Lippincott & Margulies, and it has remained largely unchanged over the years.

The red color in the logo is meant to be eye-catching and energetic, while the white space around the bullseye helps to balance the design and make it more visually appealing.


A hidden message that is not immediately obvious — that's about the Adobe logo, a stylized "A" with a red square inside it.

The square stands for a digital pixel, which is a fundamental building block in digital design. This design was introduced by Marva Warnock, the wife of Adobe co-founder John Warnock, in 1982.


The Spotify logo has been evolving over time to become more recognizable and distinctive. The current one features a simple design made by the design agency Collins in 2015.


The white stripes represent sound waves, while the green color sparks energy and vibrancy. The very design has helped Spotify assert itself as a leading player in the music streaming industry.


The logos of some of the world's biggest brands are more than just a visual representation of the company.

They are the result of careful planning and strategic design, often with hidden meanings and smart tricks

From the hidden arrow in the FedEx logo to the golden arches of McDonald's, each logo has a unique story to tell and is a reflection of the brand's values and identity.

As graphic design plays an increasingly important role in branding and marketing, it is essential for companies to understand the power of a well-designed logo.

It can help to build recognition, establish credibility, and create a lasting impression in the minds of consumers.

By understanding the design secrets behind some of the world's most iconic logos, companies can learn valuable lessons about the importance of creativity, simplicity, and strategic thinking in branding and design.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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