12 Russell Brunson Quotes To Get Inspired

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To say that Russell Brunson is an inspiration to digital marketers everywhere would be an understatement. He is the creator of one of the most prominent marketing platforms, ClickFunnels.

He is also a successful author. To make a long story short, he is one of the most sought-after business moguls in the world today.

Here are some of his more memorable quotes that you’ll need to read in order to get inspired and motivated!

Who is Russell Brunson?

Before we dive into some of his most inspiring sayings, let's take a second to talk about him. (Hey, it's only fair!)

12 Russell Brunson Quotes To Get Inspired

Russell Brunson is the creator of ClickFunnels, an all-in-one sales funnel builder that helps people effectively market and sell products online. 

What’s more, the platform has been used by numerous well-known entrepreneurs such as Pat Flynn and John Crestani with much success.

The platform offers a whole range of useful features such as automated opt-ins and cutting-edge split testing capabilities.


But most importantly, ClickFunnels is best-known for its revolutionary funnel templates and drag-and-drop page builder.

Best Russel Brunson quotes to inspire you

Russell is a wealth of wisdom, especially when it comes to making money online. Here, I'm going to walk you through some of my favorite quotes and how they've helped me further my career.

1. "Our job as marketers is to break people’s false beliefs"

This quote resonates with me the most because it's really about understanding your client's problems and showing them how to solve their problems with your service. Many people are under a false impression—no matter what topic you think about. 

It could be something as simple as thinking that the affiliate marketing industry is too crowded with affiliate marketers.

Ergo, it might take you years to earn any decent money. Which, if you've read any of my recent blogs on this website, you'll know that isn't exactly the case.

The message behind this quote is that you should be able to prove to people that they're going to benefit from your product. If you can accomplish that, they'll want to buy it and your company will be able to generate money.

2. "When it comes to social media, you can either be a producer or a consumer"

Many people go into social media like it's some kind of contest where they have to post as much content as possible. They create a massive audience but only have a small number of followers.

If you fall into this trap, then you're already behind. Although it might seem like a great idea at first, it'll come back and bite you.

Instead, I recommend that beginners spend time becoming familiar with the tools and tactics of the trade before trying to get too much traffic.

Once you have a proper understanding of your audience and their habits, marketing to them will be a whole lot more effective.

What I took from this quote is that Russell recommends that you dedicate some time learning from the masters instead of thinking online marketing is just a race to be the biggest.

3. "The life you want, the marriage you want, the family you want, are going to be fueled by the business you build"

This quote made me stop and evaluate my own life. I realized that if I wanted a better life, then it was going to be through building my business more than anything else.

It's the only thing that will enable you to earn more money, travel more, and spend more time with your family. So, in order to get the life that you want, start small and work your way up.

It may take time, but with the right guidance, it can be done.

4. "If you change your bait, you’ll change your customer"

In this quote, Russell emphasizes the importance of changing your marketing strategy if you want to make more money.


Don’t do the same thing that you did with your last business and expect different results. If you want a different result, try something new.

What I took from this is that it’s important to know when a change is necessary or not. You can’t just go about doing what works for you because it will eventually stop working for you. 

If your current strategy worked, you wouldn’t be searching the internet for the best marketing strategies to implement.

5. "Nothing is worth it if you’re not happy"

This quote is short but sweet. And to be honest, it's the one that resonates with me the most. This is a timeless quote that will always hold true. If you're not happy and not doing what you truly love, then how can you expect money to come pouring in?

I found this particular quote especially poignant because I'm currently in the process of changing my life to accommodate my passion for helping other people with their business endeavors.

I'm so happy that my passion for helping others finally outweighed my reluctance to take risks and take the plunge into something new.

If you're looking for something new, it's time to make a change.

6. "Every page of your funnel needs a hook, a story, and an offer"

I'm not sure whether he was being sarcastic or serious, but if you pay attention to the way he talks, you can decide for yourself. This is especially true if you're in the process of building your funnel.

This quote has helped me a lot because it's important to know how to introduce your visitors to new pages in your funnel. 

A good hook will do wonders to convince them that they should continue on the next page and give them reasons to trust your company enough to buy from you.

In my opinion, this is one of the most important things you need to include in your funnel.

7. "The problem is you can’t spend enough to acquire a customer, and the way to fix that problem is to fix your sales funnel"

This was said as a part of a short story Russell was telling. And to tell you the truth, I wasn't even sure whether he was talking about his own business or someone else's.

Regardless, he went on to say that the sales funnel was the key to fixing a lot of problems with your marketing plan. And on top of that, it's true. At the end of the day, metrics matter more than anything else.

Your funnel should be set up so that you can keep track of how many people you were able to convert from visitors into clients and from clients into customers.

8. "Don’t let them get lost in a value maze, instead build a value ladder"

This is one of the best quotes in my opinion. The issue with most people is that they don't understand how to provide enough value to their target audience without attempting to sell them something.

An example would be an article that tells you why it's important that you set a goal for yourself and how to do it.

Although this may be true, there aren't many people who are going to continue reading your article if you only touch upon the subject lightly and immediately try to sell them a course on goal setting.

This is why you have to write content in such a way that it will keep people interested in your company, not just to tell them the benefits of buying extra stuff.

9. "This game is all about looking at what’s working and modeling it now!"

In this quote, Russell mentions the fact that advertising is very competitive because every company is trying to outdo the other by coming up with something new.


 So, in order to stay competitive and keep your customers interested, you have to be continuously doing something new and working on the latest trends.

I've been following a lot of marketing blogs lately and there's one trend that's dominating all others right now: content marketing. 

It seems like every marketing blog started its own content hub and I think it's going to continue on its upward trajectory.

As a result, you need to start working on your content strategy right away.

Once you've set up your plan, you should begin implementing it as soon as possible. You don't want to miss the boat anymore because once it starts to take off, there'll be no turning back.

10. "Don’t be afraid to ask for help"

Speaking of asking for help, Russell had a lot of interesting advice on that topic. He talked about how asking other people for advice and their experience made him feel a lot better about his own business. And it's true.

I remember feeling insecure and trying to go around my problems on my own instead of asking my peers or even the people that were more experienced than me to help me with my problems.

This was one mistake I made many times until I realized just how valuable advice can be.

This is why I highly recommend that you don't be afraid to ask for help. 

Realize that nobody has all the answers and knowledge but when you learn from the people who have been through it before, it makes it a lot easier for you to get through your problems as well.

11. "If you want to grow, teach"

Russell talked about how important it is for you to keep on improving and adding value to your clients in order for them to continue giving you their business.

He also pointed out how teaching will help you reach more people and provide them with a product that has greater value than what they're currently getting from other companies. It's very simple: teach, get paid, teach some more!

This idea is so powerful because the more people witness your growth, the more valuable you'll become.

12. "If you want to be successful, you need to create habits… and you create habits by creating routines"

I've heard this advice a lot but I've never actually tried it. The reason is that my procrastination habit is so high that by the time I get started on something, enough time has passed for me to have forgotten it.

This is why I ended up creating reminders for myself (to-do lists) because it's the only way I can create routines that will help boost my productivity.

I highly recommend that you try creating routines for yourself if you haven't already. It's not going to happen overnight, but it will help you get more work done and make you a lot more productive.

Conclusion: wrapping up the best quotes by Russell Brunson

These were the best quotes by Russell Brunson from his books, webinars, and appearances. As you can see, he's been able to turn his company into something very successful and that's in part thanks to the advice he shared with his audience.

I highly recommend you check out some of Russell's YouTube videos as well if you want to learn more about business and sales funnels.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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