SendOwl Review: Pricing, Features, Pros & Cons

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Online shopping is set to become the norm. The e-commerce market is worth over $1 trillion and continues to grow at a rate of 8% annually according to Statista:

with Amazon selling over 91 million items every day, Netflix being one of the world's most popular streaming services, and Amazon Prime Day 2017 generating an estimated $3.3 billion in just three hours. 

To compete, businesses need to adopt changes that increase customer satisfaction; this is where platforms like SendOwl come in.

Founded a decade ago, SendOwl is a London-based startup that offers software solutions for online businesses.

Created to help merchants sell digital products such as software, e-books, video courses and more, SendOwl aims to simplify the process of fulfillment and delivery. 

By using SendOwl's platform, users can integrate multiple shopping carts into one online store and deliver orders in the most cost-efficient way possible. 

The company's technology allows merchants to scan a barcode, book an appointment with a courier and even offer online tracking.

In this SendOwl review, I’m walking you through how this online digital goods marketplace can help you boost your online biz.

What is SendOwl?

SendOwl is a marketplace that lets users sell and deliver digital products. SendOwl is a tool that helps you manage your business.


It's an all-in-one solution, with features ranging from accounting to sales and marketing to HR, that can be used to run your entire operation.

It focuses on e-commerce, which is the process of selling products or services over the internet. You can use SendOwl to sell audiobooks, e-books, photos, software, subscriptions, event tickets, online courses and more.

How does it work?

The seller uploads their digital file to the platform and sets a price for it. The buyer then purchases the product using PayPal or a credit card

After payment has been received by SendOwl, you will receive an email with your order number and instructions on how to download your product from our servers.

SendOwl has a number of features that make it easy to use, even if you're not an expert in business management. The user interface is simple and straightforward—even the beginner can get started right away. 

And once you become more familiar with how everything works, SendOwl provides plenty of options for customizing your experience:

for example, you can customize the dashboard according to what's most important for your business model or industry; or you can add new features by purchasing them separately (or as part of an upgrade).

SendOwl features

After just a few minutes of exploring SendOwl's functionality, one thing should stick out. The capabilities of SendOwl are extensive

The company's goal is to give you a comprehensive shopping cart solution that covers everything you need to manage the sales process, from marketing to accounting to the finer points of maintaining good standing with the dreaded tax authorities.

SendOwl is popular now because it handles all of the tedious aspects of selling digital things quickly.

Not only does SendOwl interact with your payment processor, but it also ensures that your consumers receive excellent and secure product delivery, allowing you to maintain a positive brand image. 

A mobile-friendly checkout system and one-click upsells are further options for increasing revenue.

SendOwl's sole objective is to assist you in selling digital goods over the internet.

sendowl payment

Because the system links with your payment provider, you'll get paid promptly, and any files you're selling to the buyer will be delivered automatically after your payment is complete. 

There are many reasons to use this software, but the most important ones are as follows:

Ease of setup

The SendOwl website is straightforward, and there is no problem for first-timers. 

Even if you have never created a website in the past, you'll be able to follow the instructions on their site and create a customized cover page. It's fast, easy, and as simple as 1-2-3. There's no need for app downloads or complicated signups.

Affiliate program

SendOwl offers an affiliate program that is slightly different from what you are used to. Instead of just giving you a link, they give you the tools to create your landing page. 


This allows you to promote the service uniquely and get more sales via your unique landing page

The web-based platform enables people to create an online shop and brand it with their own designs and content.

The company also has hundreds of custom-made banners and various other promotional materials that can be used for ads.

In addition, there is a very effective way to promote your affiliate links since they have a long list of banners that can be used. 

Customer service

SendOwl offers excellent customer service, so you can rest assured that you will receive help if you need it. 

This is one of the things that has made SendOwl one of the best e-commerce companies out there. In addition, the company allows you to reach them via email and phone, which is almost unheard of in most other businesses.


With SendOwl, you'll be able to customize several different graphics for use on your cover pages.

sendowl dashboard

In addition, you can use their free templates if you need something to work with when creating your templates.

Shopping cart features

If you're interested in using SendOwl, you can sign up for a free account to test it out. You may begin by adding goods to your shopping cart once you've signed up and logged in. 

This is primarily accomplished via the top-of-the-page category or search choices. 

After adding an item to your cart, go to the top left of your screen and click the shopping cart symbol to customize your shipping options, cover page, and other details.

Unique selling proposition

With SendOwl, you won't need to worry about the packages getting lost or damaged

The company will handle everything for you, and their shipping times are extremely fast. So, if you want to send something quickly and cheaply, this is an excellent option for your business or your clients. 

Plus, if you want to know more about the delivery status of your parcel, you can sign up to receive an email from Shipito once the parcel arrives at its destination.

Also, if your package is lost or damaged, you can sign up for a full refund through the company.

Customer feedback

SendOwl is one of the most recommended ecommerce services on the market today

The company has been around for a decade and has gotten better over time. They have excellent customer support, but they offer a wide variety of shipping options, extremely fast delivery times and excellent value for money.

Designing your package

After you've placed items in your shopping cart, you may customize the package's look by clicking on it and selecting "Design." SendOwl offers several lovely cover designs, so feel free to start with their choices. 

sendowl product

When you've finished creating the perfect cover page, go back to the shopping basket button and fill in your cover page details.

Price point for businesses and freelancers

SendOwl is an excellent solution for those who charge clients because it saves them money on shipping fees. Although sendOwl is most recognized for its assistance of digital goods vendors, they also accept physical product sales. 

With our shipping capabilities, you can sell to customers all over the world, knowing that you're charging the exact delivery rate no matter where your goods are going.

Scale easily

SendOwl also has the ability to scale from a few orders per month to thousands in a single day, and we'll scale with you. Plus, because the monthly charge is fixed, you won't have to pay more if your income rises.

SendOwl review: pricing

SendOwl offers four different pricing plans depending on how much you intend to send.

sendowl pricing

These plans range from $0.99 a month to $5.95 a month – and they have both small and large packages available.SendOwl has four regular plans to choose from:

The basic plan 

The basic plan is $9 per month. The basic plan includes a maximum of 10 products and 1 GB of storage. I personally like this plan because you can do a lot with it even if it's cheap.

The standard plan 

Standard plan—$15 per month. The standard plan includes a maximum of 30 products. PDF stamping, Affiliates, Customization, 3 GB of storage space. This plan, I believe, has a lot of capabilities that will help me become more productive.

The premium plan 

The premium plan costs $24 per month. This Premium package comes with 100 products maximum; 1 subscription, upsells; cart abandonments; and video streaming, stamping PDFs, affiliates, customization, and 5 GB of storage.

The business plan 

The business plan costs around $39 per month. This plan is one of my favorites because it has numerous practical benefits. 

A maximum of 250 products, three subscriptions, upsells, cart abandonments, Stamping PDFs, Affiliates, Customization, and a 15 GB storage capacity and multiple users are included in the business plan.

The Premium plan comes with 100 products and 5 GB of storage. The Business plan comes with 250 products and 15 GB of storage. Start selling things online by looking at the SendOwl pricing table for additional information.

Compared to competing for per-month cart software, 15GB of storage and a product line of 250 products for $39 per month is reasonable, verging on generous. However, for $9 per month, the primary option is fantastic.

Remember that this tier has enough features so you can actually utilize the product at this price. You're not just paying for a guided tour with many ad boxes begging you to upgrade.

If you're new to this and want to get your feet wet with a shopping cart platform, I doubt you could do much better than SendOwl. SendOwl offers a free trial to get you started (no credit card required).

If you are comparing prices between SendOwl and other companies, be sure to consider that some of the competitors offer regular shipping for specific regions (i.e. U.S., Europe, Australia), while others do not have flat rates for every shipping location (i.e. Canada).

This way, you will be able to create a custom package with whatever items you have purchased from the seller. You can decide what packaging your items need to be shipped in and how many boxes you want to buy at once.

SendOwl's price options are available on their pricing page, and you can sign up to use their services by visiting here.

Signing up for this service is free, but they provide a 7-day money-back guarantee if you are unsatisfied with the service or the free trial time.

SendOwl review: pros & cons

As I've mentioned before, SendOwl distinguishes itself from its competitors thanks to its excellent customer service. 

The site is also very well-designed, simple to use and easy to navigate. If you plan on developing your services or products in the future, SendOwl will be able to give you the tools you need. 

SendOwl Pros and Cons


  • Easy to use platform
  • Affordable shipping costs (depending on which location you are sending your package to and how long you want it to take to arrive)
  • Excellent customer service (including phone calls and email support) as well as user-friendly customer account features (with an actual chat feature that allows you to ask questions and get answers)
  • Save money on sending gifts – Sending gifts from the U.S. to others in other countries is one of the best ways to show someone how much they mean to you and also help them out in one way or another. If you know someone trying to save money, this would be a great way to show them you care.
  • Easy and fast – SendOwl is easy to use and saves time. You'll be able to create your customized package in just minutes. You'll be able to send gifts, letters, and unique and special packages.
  • Dedicated landing page for your affiliate program, allowing you to promote in a unique way (not just a link) – and even get access to.
  • Allows users to set their shipping costs and package sizes
  • Great company to work with (reliable and responsive)


  • You can't choose which country your items will be delivered to – it will be selected for you based on where the sender is located. If you have things that need to go to different countries, this may be a con for you. 
  • You may also have problems sending a package to a place outside of the U.S., such as Canada.
  • You are only given a few templates to choose from when you are doing your cover page. They have hundreds of templates, but it would be nice if they allowed users to upload their templates and use those instead.

SendOwl alternatives

SendOwl might be a good fit for your business, but if you think it isn't working for you, you might want to consider alternatives. The best way to know if SendOwl is the right choice for you is to create a list of the pros and cons.

We'll go over the drawbacks and benefits of numerous other mail services to help you determine which one is right for you now and in the future. These are two SendOwl alternatives:


Payhip is a shipping platform that allows businesses to send their packages for free efficiently. 


They are an alternative to traditional shipping companies, which can get you more expensive rates if you don't take full advantage of their services. These services include:

Free Flat Rate Boxes – these are options available for less than $1 a month, depending on how much you ship each month. 

You can choose from flat rate boxes, including small and large packages, and other options, such as air and ground shipping, expedited services, etc.

payhip dashboard

These are options available for less than $1 a month, depending on how much you ship each month. You can choose from flat rate boxes, including small and large packages, and other options, such as air and ground shipping, expedited services, etc. 

Free Shipping Labels – Payhip offers free shipping labels that you can use to send your packages to their recipients.

Payhip offers free shipping labels that you can use to send your packages to their recipients.

Free Shipping Calculator – they also have a free shipping calculator that you can use. It automatically estimates the costs based on your packages and where you are sending them.

payhip pricing

They also have a free shipping calculator that you can use. It automatically estimates the costs based on your packages and where you are sending them.

Free International Shipping – you can avoid paying international shipping fees by requesting a quote that shows the total cost of shipping your package to one country or another.


Podia is an excellent alternative to SendOwl. Podia has a fully customizable and integrated shopping cart, cover page generator and checkout page. 


You can create virtual items and subscriptions, and the dashboard allows you to see all of your orders in one place. Podia is best for e-commerce store owners trying to grow their business.

Podia allows you to develop landing pages with a built-in sales funnel. You receive free hosting and a drag-and-drop website builder that includes a shopping cart. 

podia dash

You can use over 1,000 internet apps for your marketing campaign in Podia, including the following:

  • 3D Product Visualizer - Create high-resolution product photos for your store without needing to know anything about 3D design.
  • A/B Testing - Use split tests on your home page or landing pages to see which option converts the best.
  • Create automated email sequences to send once a consumer has opted in with an autoresponder.

If you have an existing e-commerce store, this might be the perfect solution for you because it consolidates with some of the most popular shopping carts (including Shopify). Podia offers different plans.

podia pricing

The best option is their premium plan, $39/month. This gives you access to the entire application, including a customizable way to sell, organize, and handle your orders. For more information, check out our Podia review. 


I believe that SendOwl is an excellent option for anyone trying to find services that can assist you in selling digital goods

Furthermore, it is a dependable and straightforward use choice – and you can feel assured that they will take care of any problems or concerns with your delivery. 

All in all, SendOwl is one of the best options for companies and freelancers who need to send things to people across the globe. It's hassle-free and straightforward – a great option for looking for a reliable solution. 

When it comes to quick and affordable shipping solutions, there aren't many companies that can top SendOwl because they are dedicated to helping you get your package delivered with no problems and at a reasonable price.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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