SEO Affiliate Marketing: How to Optimize Your Website

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According to a lot of experts, affiliate marketing is one of the most popular and most effective ways to monetize your site. In comparison to the AdSense banner, for instance, it gives you more control over monetization.

Another great thing about it is that it allows you to focus on the niche you're interested in the most and at the same time, advertise the products and services you're most passionate about, which is definitely a great thing.

So if you’re trying to enhance your affiliate website with SEO, or you’re just getting started, so you need some guidance, then below you will be provided with all the necessary tips when it comes to this.

Helpful affiliate marketing SEO tips

Choose an affiliate niche that you like the most

This should definitely be the best place to start. What topic is most inspiring to you?

SEO Affiliate Marketing How to Optimize Your Website

Ask yourself that before you make any further steps. Now, before you choose a particular product or niche, it would be recommendable to first consider taking these steps:

Select a niche within a niche 

Let's say that you are having an SEO blog. In that case, the most obvious and logical thing to do is to pick something that's related to SEO services and software. 

But bear in mind, that this whole SEO topic is very large and you won't be able to cover every single aspect of it and simultaneously, offer top-notch content. Instead, focus on smaller areas of SEO because, in time, you'll become an expert in this specific field.

You can always write about numerous SEO reviews, build backlinks, and many other things. And soon you'll notice that your blog has become one of the most visited places in terms of this specific area of SEO.

Assess traffic potential 

It's great if a particular topic is interesting and appealing to you, however, that's not enough. What do others think of it? 

One of the best ways to check if other people perceive it as entertaining is to see if they Google it, and if yes, how frequently? 

This way, you will get to see if the keywords regarding your topic have a huge search volume. On the market, you can find a plethora of tools that can give you the answer to this question.

Size your competition 

Keep in mind that some of the keywords you've used are already targeted by extremely popular websites. So no matter how hard you try, you are not going to be able to rank in a position that's high enough to attract lots of people. 

If you want to uncover which keywords are very competitive, you can, for instance, use Keyword Sandbox that’s in Rank Tracker and just check Keyword Difficulty

Design, design, design

These days, almost anyone can build a website that looks rather average and simple. But that’s not what you’re supposed to be aiming for as a business owner. In fact, if you want to leave a good impression, it’s crucial to have a professional website design.


Now, if you’ve never done it before, or at least it hasn’t been at the highest level, then you should consider hiring a professional. 

When it comes to website design in Fort Lauderdale, companies like this can provide you with quality that will surely make a huge difference. At the end of the day, without a top-notch website, you cannot expect to have a lot of visitors.

As it was previously mentioned, anyone can create an amateur website, but that’s not going to make your business look credible and professional. 

Besides, if you want to keep up with the competition, then you must have a site that features the best design trends.

What are other things that you must do?

Selecting verticals

This is one of the most crucial parts when it comes to earning money with affiliate marketing. First, you should select a vertical where there's huge money-making potential.

It would be best to pick the product with a high average price, as well as high commission, which is 15%+. What are the most lucrative verticals?


According to a lot of affiliate marketing specialists, this can potentially be a very profitable vertical.

There are a plethora of websites, such as NerdWallet and many others that have earned substantial amounts of money selling bank accounts, credit cards, and mortgages. Currently, the best possible options are crowdfunding and crypto.

Physical goods 

Thanks to Amazon’s large affiliate network, physical goods have become one of the most wanted affiliate products. Oftentimes, these types of programs have low average transaction values, which equals lower commissions. 

On the other hand, conversion rates can be very powerful, which can make them pretty profitable.


Hosting software, email marketing software, webinar programs, and many other things are surely very promising. Namely, there are so many software tools that people employ to run their companies. As an affiliate opportunity, the software is spectacular. 

Plus, remember, that the first-class software affiliate programs come with subscriptions, which instantly means, recurring commissions.


There are a lot of affiliate programs in this industry. But still, there’s one tiny problem. Namely, it has become extremely hard to rank for healthcare-related keywords. How come? 

Well, it’s because Google has recently become very rigorous with YMYL search categories which makes huge search volatility for a variety of different healthcare websites. 

Develop link-worthy long-form content guides

Up to almost sixty percent of online and in-store purchases begin with a Google search, hence, you should be focusing on creating high-quality content that involves terms that people normally utilize to look for a particular product you are advertising. 

Develop link-worthy long-form content guides

If you rely on this strategy, you will quickly notice great results when it comes to the financial situation. Don't forget that it's of huge relevance to make a thorough review of the items you are promoting.

This is a great way to make sure that your content (that of course contains affiliate links) appears in some of the most popular search engines, like Google, Yahoo, or Bing.

Below, we will provide you with some superb tips that will help you develop spectacular reviews:

  • Accentuate positive traits, not features only – Of course, everybody must mention the features that a certain product contains, that’s a necessity, however, if you want to ensure that your reviews are truly detailed and helpful, then you must accentuate the advantage of this product. This will make people want your product even more, which instantly means more money for you.
  • Be objective – Even though the benefits of your product must be mentioned, it doesn't mean that you should hide its weak sides. The truth is, every single thing on this planet comes with both negative and positive sides, hence, there's nothing wrong with mentioning it. This way, your reviews are going to look honest, objective, and authentic.
  • Deep details all the way – The statistics have shown many, many times that posts that appear on the first pages are usually the ones that contain more than 2000 words. Therefore, if you want to make sure you’ll be able to write a thorough review, then you must do your homework first and properly investigate the product. Additionally, do not forget to include every single aspect of it, so that no questions are left unanswered.

A very important step: linking

Now that we've discussed everything related to the content, it's time to move to another essential part. We're talking about linking. Since Google is actually a trust engine, it aims to rank content with a lot of hyperlinks pointed to it.

A very important step linking

Keep in mind, that Google wants to primarily showcase an article that is packed with trust signals because generally speaking, a majority of people utilize precisely this search engine because it shows reliable and trustworthy results.

That’s why if you want to be successful when it comes to affiliate marketing, you must develop top-notch content and add hyperlinks from both your website and other websites.

So, if you want to send trust signals from your content, you must first link it from other areas of your website. This is called interlinking.

Furthermore, you can always add links to other pages from your posts that are already there. In fact, it would be recommendable to update your blog posts with links to the latest articles in order to refresh their link authority.

The other step that you can take is to incorporate links from other websites. For example, you can write a guest post on another site, of course, if that particular website allows others to create guest posts on their page. There are those that allow this and those that don't. 

Another thing that you should utilize is a solid SEO software tool to see which websites are worth using and which aren’t. 

Final words: SEO affiliate marketing - how to optimize your website

Affiliate marketing may not always be as easy as some may think it is, however, as you can see, there are so many different ways you can implement it to properly optimize your website. 

Just make sure to implement all these tips in order to see some excellent results.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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