SEO Practices That’ll Significantly Improve Ecommerce Sales

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Every eCommerce business owner wants to generate more sales. When you look at the more than $300 billion spent on eCommerce in 2012, it's clear that more and more consumers are buying online. If your e-commerce site is ready for them, they're prepared to buy from you.

But while many eCommerce businesses are doing well, it's also clear that not all e-commerce sites perform equally well. Many owners are trying to figure out how to make their online businesses more profitable.

It doesn't matter what niche you're in - there will always be a market for your product or service. The key to making a successful eCommerce business is maximizing sales while minimizing costs.

This article will give you SEO techniques that will help increase traffic to your website, which should translate into increased eCommerce sales.

SEO strategies to improve your sales

Businesses succeed by differentiating themselves from their competitors. No company wants to be like their competition, even if they're also in the same industry. The key to distinguishing yourself is your unique selling proposition (USP).

Your USP communicates your core offering and value proposition, and it tells customers what makes you better than your competition. 

SEO Practices That’ll Significantly Improve Ecommerce Sales_

By making sure that every page on your eCommerce website has a clear and compelling USP, it will give visitors more reasons to do business with you rather than going elsewhere. 

Here are SEO practices you can use in your eCommerce site: 

Marketing your brand online

Creating a website isn't enough - you need to market your website as well. You can do this in several ways, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. If you are unsure how to go about it, visit lass-machen.me to have digital marketers do the job for you. The marketing team is well equipped with working experience in SEO, social media marketing, and web designing.

When it comes to SEO, make sure that you target the right keywords. Don't focus on general keywords that everyone is targeting; instead, focus on long-tail keywords with less competition but still get good traffic.

For PPC ads, make sure that you create ads relevant to your target audience and highlight your unique selling proposition.

And for social media marketing, make sure that you post interesting and engaging content that will encourage visitors to share it with their friends.

Optimize your website for search engines

One of the most important aspects of SEO is optimizing your website for search engines. This means making sure that your site is easy to crawl and index, and it also means using the right keywords in your content and titles. 

Optimize your website for search engines

Another critical factor is link building. When other websites link to yours, it helps improve your rankings and tells Google that your website is authoritative and trustworthy. You can increase the number of links to your site by submitting articles to article directories, guest blogging, and social media marketing.

Use relevant images and videos

Images are a great way to break up the monotony of text-based content, and they can also help improve your SEO. When you include relevant images on your website, it tells Google that your site is worth indexing. Additionally, including captions with your images will help improve your rankings because it will give search engines another opportunity to find keywords on your website.

Videos are the next best thing after images (and at times, they can even outperform pictures). Videos not only help draw viewers' attention to your website; they also provide more opportunities for search engines to find keywords on your pages. You can create videos about new product launches or how-to tutorials related to your niche. Include captions and transcripts with the video (audio), and make sure that these materials are easily accessible by using the proper HTML markup.

Create unique page titles

One way to make sure that your website stands out from the competition is by using unique page titles. Page titles show up in the search engine results pages, so it's essential to make them as descriptive as possible. Try to include your target keywords in your titles, and make sure that they accurately reflect the page's content. The title of each web page should have space for about 60 characters. 

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This is the only information that most search engines show before someone clicks on it, so make sure it contains relevant keywords while still being readable by humans.

Use good design and layout

It's no secret that a good website design helps increase conversions. Visitors who have a great user experience on your site are likely to buy from you more often - and they're also more likely to recommend your business to their friends. Great design starts with picking a suitable template, something which you can easily do if you know what type of layout fits your product or service. 

We advise choosing a clean yet creative template to make an impact on visitors but still look professional. Make sure that you use enough white space and that you have a lot of in-text links. You should also ensure that your site loads fast, so visitors don't go to another website while yours is still loading.

Engage with your readers

The more content you have, the better chance you can improve your search engine results page (SERP) rankings. Keywords are essential, but it's also crucial for this content to be unique and engaging.

In addition to blog posts, eCommerce websites can benefit from having information pages on different products they sell online. By providing enough content about each product or service, you're giving search engines more reason to rank your site higher than other sites selling similar items or services.

Interact with your readers by responding to their comments and asking them for their opinions on different topics. This will help encourage them to come back to your site again in the future.

Improve your site's security

If you transact online (which you should if you run an eCommerce business), make sure that your site is secure at all times. This means having SSL certificates, minimizing checkout form fields, offering at least three different payment options, using an easy-to-guess password or PIN, and not asking for too much information from your customers.

A secured website will make customers feel more comfortable buying from you, so you must take the necessary steps to ensure your site's security.

Use social media marketing

Social media marketing is one of the most effective techniques for increasing website traffic and boosting online sales. By creating profiles for your business on popular social media platforms like Facebook, Twitter, and LinkedIn, you can start reaching out to a larger audience.

Use social media marketing

Make sure that you post interesting and engaging content that will encourage visitors to share it with their friends. You can also use social media to drive traffic to your website by incorporating links in your posts. Moreover, social media can create relationships with potential customers, which can lead to more sales in the future.

Add social media buttons to each page of your site so that visitors can easily share your content with others, which will also lead back to your website. Furthermore, including social media buttons ensures that you'll get higher rankings because it tells Google that people like and trust your website (because they're sharing it).

Optimize your product pages

When someone visits your product pages, you want them to find the information that's most important to them quickly. The best way to do this is by focusing on the keywords that are relevant to your page. These should be included in the title, description, bullet points, or other relevant areas of the webpage.

Try using high-quality imagery and videos to make your products seem more appealing, and make sure that you include reviews from customers who have already bought and used your product.

Create user-friendly navigation

If your website's navigation is confusing or hard to use, visitors will likely leave without buying anything. This is why it's essential to make sure that your navigation is easy to understand and simple to use. Place links to your most popular pages in an easily accessible location, and make sure that the layout of your pages is consistent across all devices (desktop, laptop, tablet, smartphone).

Adding footer links that go back up the hierarchy of pages (for example, "About Us" > "Products" > "Individual Product Pages") and using breadcrumbs to help visitors track their way back to your homepage.

Use social proof

Social proof is one of the best ways to convince web visitors that they're making the right decision by doing business with you. You can do this by including customer testimonials, showing product reviews, and highlighting your blog's social media engagement. 

online reviews

If possible, make customers feel more secure about purchasing products or services from your website by giving them additional information like customer service phone numbers (in addition to email addresses), physical addresses, and FAQs or guides for using products.

Note that social proof should only be used as a supporting factor - it should never be the only thing that convinces someone to buy from your site.

Conclusion: SEO practices that'll significantly improve e-commerce sales

Implement these practices to see a significant increase in your eCommerce sales. SEO is important for eCommerce websites because it can help increase traffic and sales. With these SEO practices implemented in your eCommerce store, you'll be able to increase traffic, generate leads, and ultimately improve sales.

By focusing on search engine optimization at every step of the way - from setting up a site to creating content - you'll be well on your way to a successful online business.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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