SoapSox Net Worth: Shark Tank Update After The Show

This post may contain affiliate links and I may receive a small commission if you make a purchase using these links – at no extra cost for you. Please read my disclaimer here.

SoapSox, the company that charmed audiences with their playful bath products on the hit TV show Shark Tank, has captured the interest of viewers curious about their journey. Did the Sharks bite, and what’s SoapSox net worth: Shark Tank update after the show?

This blog post analyzes the company's Shark Tank experience, from their initial pitch and negotiation strategy to the long-term effects on their brand. Let’s explore whether they secured a deal, how the Shark Tank spotlight influenced their sales, and what the future holds for this innovative company.

Key takeaways

  • SoapSox makes bath time fun with innovative plush toys that hold soap, appealing to both kids and parents.

  • They landed a Shark Tank spot, highlighting the appeal of their product and business potential.

  • The Shark Tank appearance generated massive brand awareness and boosted their sales, despite declining offers.

  • SoapSox's success is difficult to pinpoint in exact numbers, but it's clear in their growth and market position.

  • They plan to expand with new products, enter global markets, and increase their retail presence.

  • Key takeaways from their story include understanding your value, making the most of exposure, and staying adaptable for long-term success.

What is SoapSox?

SoapSox is more than just a bath time product – it's a community dedicated to making life easier for parents and happier for kids. They know that bath time shouldn't be a struggle, but a time for bonding and fun.

SoapSox was born from a parent's desire to help children. The founder, Ray Phillips, wanted to make bath time less traumatic for kids who had already faced so much. 

Noticing how one child clung to his favorite stuffed animal, Ray had a genius idea – what if you could keep your favorite cuddly friend with you in the tub, and it could also help you get clean?

That's why SoapSox created their amazing plush toys that hold soap and water, transforming grumpy bath time battles into a playful experience that kids look forward to.

This innovative idea didn't go unnoticed. SoapSox's clever solution and commitment to families captured the attention of the Shark Tank investors, earning them a chance to pitch their business on the popular TV show.

SoapSox Shark Tank

SoapSox's net worth before appearing on Shark Tank

While SoapSox entered the Shark Tank with an established business, their net worth at that point was likely still modest relative to their post-show potential. 

They had proven product demand with online sales and a presence in major retail stores. However, they were seeking investment to fuel their significant expansion goals. 

This pre-Shark Tank financial position influenced their pitch. They needed to demonstrate the existing market success they'd achieved, while also highlighting the massive growth opportunity that an investment from the Sharks would unlock.  


The SoapSox Shark Tank experience

SoapSox's journey in the Shark Tank showcased their innovation, dedication, and strategic decision-making. Let's break down their appearance, from the initial pitch to the final, bold choice.

The pitch

The SoapSox founders entered the tank with a clear mission: to present their solution for making bath time fun for kids and easier for parents. Their pitch effectively combined product demonstration, creative visuals, and a relatable backstory that resonated with the Sharks. 

They confidently addressed any concerns about the product's functionality, showcasing its practicality and child-friendly design

Daymond John and Lori Greiner immediately recognized SoapSox's potential, each extending offers that reflected their distinct investment perspectives. This enthusiasm underscored the product's market appeal and its potential for growth under the right guidance.  

Negotiations and the bold decision

The SoapSox team found themselves at a crossroads. Their initial ask of $260,000 for 10% equity was met with counter offers – Daymond proposing the same amount for 33% ownership and Lori offering a $1,000,000 outright purchase. 

The founders had to weigh substantial investment against mentorship opportunities and potential dilution of control. 

Ultimately, SoapSox made the bold decision to decline both offers. They believed in their product enough to retain full ownership and pave their own path to success.

SoapSox Net Worth: Shark Tank Update After The Show

Exploring SoapSox's Shark Tank rejection

Despite not securing a deal on Shark Tank, SoapSox turned the experience into a springboard for success.  Their resilience offers a masterclass in post-rejection growth strategies.

Refining the marketing message

SoapSox honed their marketing approach to emphasize their playful, bath-time solution for parents and kids.  Here's how they likely connected with their target audience:

  • Social media campaigns: Targeted social media ads, fun contests, and eye-catching product images likely built an engaged online community.

  • Influencer partnerships: Collaborating with parenting bloggers and social media influencers tapped into trusted networks to expand their reach.

Diversifying their offerings

SoapSox likely explored ways to broaden their appeal:

  • New product lines: Introducing different animal characters, bath accessories, or even variations for adults could have attracted new customers.

  • Expanded distribution: Partnering with major retailers, online marketplaces, or specialty stores increases accessibility and brand visibility.

The power of free publicity

Even without a deal, the Shark Tank appearance had a significant impact:

  • Massive brand exposure: SoapSox's product and story reached millions of viewers, generating instant awareness. 

  • Increased website traffic: The Shark Tank effect likely drove a surge in website visits and potential conversions.

  • Boosted credibility: While rejected, the ability to pitch in front of the Sharks offered a degree of social proof and validation for the brand. 

SoapSox's journey demonstrates that success isn't always linear. By refining their strategies, leveraging the exposure, and staying focused on their core product, they proved that Shark Tank rejection could be the catalyst to even greater achievements. 

How SoapSox built a thriving business

Even though they said no to the Sharks' offers, SoapSox turned their Shark Tank appearance into a major win.

The show put a huge spotlight on their brand, making it instantly recognizable to millions of viewers. This attention translated into a surge of online sales and interest from major retailers who wanted to carry their products.

SoapSox's success after the show demonstrates their business savvy. While investment from the Sharks can help, it's not the only path to growth. They understood the power of the Shark Tank platform and how to use that exposure to connect with more customers. 

By focusing on their own sales channels and building strong partnerships, they controlled their own growth trajectory.

Their journey shows that determination, a clear business strategy, and the ability to leverage publicity are key to success.  SoapSox proves that innovative companies with a compelling product can create their own wave, even without a Shark at their side.

SoapSox net worth: Shark Tank update after the show

Pinpointing the exact net worth of a privately-held company like SoapSox can be tricky. Unlike publicly traded companies, they don't disclose detailed financial information. However, we can get a sense of their success by looking at key factors:

  • Sales figures: Strong sales growth after the Shark Tank is a likely indicator of increased value.  While exact figures might not be public, the surge in brand recognition suggests a significant boost in revenue. 

  • Brand recognition: The Shark Tank effect put SoapSox on the map. While difficult to quantify, the value of this nationwide exposure shouldn't be underestimated.

  • Profit margins: The profitability of each product and their overall sales volume directly impact the bottom line. Even without exact data, we can assume that SoapSox's business model aims for healthy margins.

Speculation and available estimates

While there are no official valuations of SoapSox, some online sources speculate based on their market visibility and growth potential. These estimations might range wildly. Always remember, these figures are not definitive, but they offer a glimpse of SoapSox's success story. 

Ultimately, SoapSox's net worth lies in their unique product, strong brand identity, and their proven ability to leverage exposure and expand their reach.

SoapSox Net Worth: Shark Tank Update After The Show

SoapSox's expansion plans after Shark Tank

The momentum from their Shark Tank appearance fueled SoapSox's ambitions for further growth. Here's how they likely planned to build on their success:

  • Expanding product offerings: New animal characters, different design variations, and possibly even bath-time accessories would keep their offerings fresh and appeal to a wider audience.  

  • Going global: The company likely identified key international markets where their fun bath time products could resonate with parents and kids. This involved adapting their marketing and distribution strategies for other countries.

  • Focus on retail partnerships: Getting SoapSox on the shelves of major retailers would dramatically increase their visibility and accessibility to customers. This meant building strong relationships with buyers and distributors.

  • Boosting wholesale opportunities: Selling to businesses like hotels, daycare centers, or even subscription boxes would open up new revenue streams and increase brand exposure. 

  • Exploring licensing possibilities: Partnering with popular cartoon characters or brands could lead to exciting product collaborations and further widen their reach.

Valuable takeaways from SoapSox's journey

SoapSox's appearance on Shark Tank offers insights for any entrepreneur considering a similar path. Here are some key lessons:

  • A solid business plan is crucial: Know your numbers inside and out. Be prepared to demonstrate a clear understanding of your market, financials, and growth projections. This builds confidence and shows potential investors you're serious.

  • Don't underestimate your worth: While open to negotiation, understand your company's value. Be prepared to defend your valuation and walk away from a deal that doesn't align with your goals.

  • Believe in yourself and your product: Passion and conviction are contagious. Even if you don't secure a deal on Shark Tank, the exposure itself can be incredibly beneficial.  Be prepared to pivot and find alternative routes to success.

SoapSox's experience also highlights other important considerations for entrepreneurs:

  • The power of storytelling: Share your unique story to connect with potential investors and customers on an emotional level.

  • Embrace the spotlight: Shark Tank offers massive exposure.  Use the opportunity to build brand awareness, drive traffic to your website, and boost sales. 

  • Stay persistent: Success, whether through a Shark Tank deal or another path, often takes time and resilience. Be prepared to adapt, learn, and keep pushing your business forward. 


What is SoapSox?

SoapSox is an innovative line of children's bath toys that transform bath time into a fun and engaging experience. These plush toys hold soap and water, making the bathing process more playful and convenient for both kids and parents.

What are some of the features of SoapSox products?

SoapSox are made from soft, plush fabrics and designed to hold soap and water. They come in a range of adorable animal characters and colors, appealing to children while keeping bath time fun and clean.

What is the history of SoapSox?

Founded in 2013 by Ray Phillips, SoapSox was born from a desire to make bath time more enjoyable for his child. The company has since become a household name, prioritizing quality and innovation to make bath time a blast.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}