Sweep Easy: What Happened After Shark Tank?

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When it comes to entrepreneurship, Shark Tank has become a popular platform for aspiring business owners to showcase their products and potentially receive an investment from a wealthy panel of investors.

One of the most memorable products to appear on the show was Sweep Easy.

Sweep Easy is a household cleaning product featured on Shark Tank's popular television show. The product, which consists of a broom with a built-in scraper, was designed to make sweeping more efficient and effective.

The inventor of Sweep Easy, Shane Pannell, appeared on the show seeking a $40,000 investment in exchange for a 25% equity stake in the company. 

The product received mixed reviews from the Sharks, with some expressing concerns about the market potential of the product.

Despite the mixed reactions, Sweep Easy did manage to strike a deal with one of the Sharks. So, what happened to Sweep Easy after its appearance on Shark Tank? Let's take a closer look.

What is Sweep Easy?

Shane Pannell, the founder of Sweep Easy, came up with the idea for his product after struggling to clean the corners of his own kitchen.

Sweep Easy What Happened After Shark Tank

He realized that traditional brooms were not effective in cleaning tight spaces and corners, leading him to invent the Sweep Easy.

How Sweep Easy works 

  • The Sweep Easy is designed with a retractable scraper that can be used to remove tough debris, such as dried-on food or gum, from floors. The scraper can be easily retracted into the broom handle when not in use, allowing the broom to be used for regular sweeping.
  • The broom also features a detachable microfiber pad that can be used to collect dust and dirt without scratching or damaging floors. The Sweep Easy is intended to be a more effective and efficient cleaning tool than traditional brooms and dustpans, saving users time and effort in their cleaning routines.
  • Pannell believed that his product would be useful not only for residential cleaning but also for commercial cleaning in restaurants, schools, and other public spaces. The product is also designed to work on various surfaces, including carpets, tile, hardwood, and concrete. In addition, it can pick up dust, dirt, and debris, making it an ideal tool for everyday cleaning.
  • The product is lightweight and easy to maneuver, making it an ideal choice for people with difficulty using heavier cleaning tools.

Overall, the purpose of Sweep Easy is to provide an efficient, effective, and convenient cleaning solution that can help people save time and effort while keeping their homes clean and tidy. 

Its unique design and functions make it a valuable addition to any cleaning routine, and it has the potential to revolutionize the way people clean their homes.

What happened on the show

Sweep Easy, a cleaning tool invented by Shane Pannell, appeared on Shark Tank in 2011 to pitch his product to the sharks.

Pannell's pitch for Sweep Easy impressed the sharks, as it was a unique and innovative cleaning tool. The product featured a broom with a detachable scraper attached to its handle, which made cleaning hard-to-reach surfaces easier.

The scraper could also remove pet hair, food debris, and other difficult-to-remove messes from carpets, rugs, and other surfaces.

Pannell had invested $30,000 of his own money to create Sweep Easy and was seeking an investment of $40,000 in exchange for a 25% stake in the company.

The Sweep Easy pitch

Initially, the sharks seemed interested in investing in Sweep Easy. Mark Cuban, known for his investments in cleaning products, was impressed with the product and the pitch. However, he dropped out after Pannell refused to go below his asking price.

The Sweep Easy pitch

Daymond John also dropped out, citing concerns about the product's ability to compete with other cleaning products already on the market. Kevin Harrington and Robert Herjavec both made offers, but Pannell hesitated to accept either.

Eventually, Herjavec convinced Pannell to accept his offer of $40,000 for a 40% stake in the company

Herjavec was excited about Sweep Easy's potential and felt he could help Pannell take the product to the next level. Pannell accepted the offer, and Sweep Easy became the first product to receive funding for season three of Shark Tank.

After closing the deal

After the episode aired, Sweep Easy saw a surge in sales, and Pannell was excited about the future of his product.

However, the deal with Herjavec fell through after the show, and Pannell was left without the investment he was counting on. Pannell cited communication issues and disagreements with Herjavec as the reasons for the deal falling apart.

Despite this setback, Pannell continued promoting Sweep Easy and tried to build the brand independently.

Today, Sweep Easy is still available online and in select retail stores. In addition, the company has expanded its product line to include additional cleaning tools, such as a dustpan, broom set, and squeegee.

Pannell continues to promote the product and build the brand but has not achieved the same success anticipated after its appearance on Shark Tank.

In conclusion, Sweep Easy was a unique and innovative cleaning tool that caught the attention of the sharks on Shark Tank.

Unfortunately, despite securing a deal with Robert Herjavec, the investment fell through after the show, and Sweep Easy still needed to achieve the anticipated success.

Nevertheless, the product is still available for purchase today, and Shane Pannell continues to promote it and build the brand

While Sweep Easy did not become the household name that many hoped it would be, it remains a testament to the innovative spirit of entrepreneurs and the impact that appearing on Shark Tank can have on a business.

Challenges and setbacks

After the Sweep Easy Shark Tank journey, the product faced several challenges and setbacks that affected the company's growth and success.

Challenges and setbacks

One of the main challenges was the negative feedback from customers who purchased the product after seeing it on Shark Tank.

  • Many customers complained about the quality of the product and its effectiveness, leading to a decline in sales and a tarnished reputation for the company.
  • Sweep Easy faced manufacturing issues that delayed the production and distribution of the product. This caused a backlog of orders and frustrated customers waiting for their purchases. The company also struggled to keep up with the demand for the product, as they needed more units to meet the needs of their customers.
  • Another setback was the loss of the patent for the product's unique bristle design, which allowed competitors to create similar products and take a share of the market. This further decreased the company's revenue and market share.

Despite these challenges, Sweep Easy attempted to overcome them by improving the quality of its product and implementing better manufacturing processes. 

However, the company could not fully recover from the negative feedback and loss of its patent, ultimately leading to a decline in sales and the eventual closure of the company.

Overall, the challenges and setbacks faced by Sweep Easy after appearing on Shark Tank highlight the importance of creating a high-quality product that meets customers' expectations and differentiating oneself from competitors in the market.

Where is Sweep Easy now?

Sweep Easy, the innovative broom product, has had a tumultuous journey since its appearance on Shark Tank in 2011. Despite some initial success, the company faced several setbacks in the years following its appearance on the show.

The company has faced stiff competition from other broom manufacturers and has struggled to expand its market beyond early adopters.

In addition, the company has faced challenges with distribution and has needed help getting the product into major retailers.

Despite these setbacks, Sweep Easy remains in business and continues to sell its products online. In addition, the company has adjusted its marketing strategy recently, focusing more on social media and online advertising to reach potential customers.

It remains to be seen whether Sweep Easy will be able to regain its footing and become a significant player in the broom industry.

However, the company's persistence and dedication to its product suggest that this innovative broom may still have a future.

The future of Sweep Easy

After its initial success and subsequent setbacks, the future of Sweep Easy remains to be determined. While the company has continued to sell its product and maintain a website, there must be evidence of significant expansion or growth.

The future of Sweep Easy

The company may have decided to focus on the core market of individual consumers rather than attempting to penetrate larger retailers.

In addition, the ongoing COVID-19 pandemic has likely impacted sales and distribution, as many brick-and-mortar stores have closed or reduced operations.

However, there is always the possibility of a resurgence in interest and demand for the Sweep Easy, particularly as consumers become more interested in environmentally friendly and sustainable cleaning solutions.

As a result, the company may need to reevaluate its marketing strategy, distribution channels, and product design to stay relevant in a competitive market. Ultimately, only time will tell whether Sweep Easy can regain momentum and achieve lasting success.

Key takeaways

The story of Sweep Easy serves as a cautionary tale for entrepreneurs, highlighting the importance of preparation, persistence, and adaptability in the face of challenges.

While Sweep Easy had a good product, the lack of clarity in its pitch and the inability to articulate its benefits likely contributed to the failed investment.

Finally, the Sweep Easy Shark Tank journey underscores the importance of adaptability and resilience in facing setbacks and challenges.

While the company faced several obstacles after its appearance on Shark Tank, it was able to pivot and find success in new markets and with new product lines.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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