Before releasing something to the public, we usually strive for perfection. As a result, our project never gets out there. Remember, perfection is your worst enemy.
What does it have to do with starting a business?
When I was building my business, this was the biggest mistake I made and achieved exactly the opposite: wasting lots of time and effort. I was worried that I had not enough content, I wanted the perfect video equipment for shooting videos. I thought that people wouldn't take me seriously with these beginner materials.
Endlessly tweaking my website was also a similarly bad decision. Why? It doesn't matter how good your website looks if nobody knows about it. First, deal with the first touching points - social media platforms, forums, etc.
Striving for perfection had delayed the launch of my business by at least one year.
What should I have done during that one year? Getting my idea out there with little to no content, building my brand awareness, my following, networking with like-minded people, asking for feedback, etc.
This way, by gaining so much experience and real-time feedback, I would have learned 1000x more. By analyzing those result, I would have exactly known what to change and how to increase my sales.
When building my business, I made assumptions on how people would react to it. After starting it, I realized that the reality is totally different.
We tend to believe that on day one people will come and knock on our door wanting to buy our product. But the thing is it's only in our imagination. We only get a clear picture of what works once we release it and make it public.
There is one thing that will always be true: you learn the most important lessons after you've failed. So I recommend you to fail as fast as you can and learn from it.
Rapid implementation is key here. Get your idea out there and that's it. Tweaking the whole thing is also important but only afterward. There is a saying, "Done is better than perfect." Always remember that.
Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.
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