6 Things To Know About Ranking Your Website On Google

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Every business has a webpage nowadays. To progress or boost their business, it is very important for them to rank high in search engine results. Your website might not be reaching your target audience and that is where ranking becomes pivotal. 

Google provides users with the top listed sites and the most suitable and appropriate results. Therefore, higher rankings ensure that your website is more reachable to a vast audience thus making your investment worthwhile. 

Then comes the benefits which include boosting business authenticity, lowering operational costs, increasing organic traffic, gaining steady returns on your investment, and many more.

In this article, we'll look at 6 things to know about ranking your website on Google. 

1. Improvement of On-Site SEO

SEO refers to Search Engine Optimization and it includes enhancing the visibility of the webpage so that a greater number of audiences can reach it.

6 Things To Know About Ranking Your Website On Google

Improving on-site SEO is a vital step in the ranking of your website. Top websites on search engines are greatly optimized so they have an amazing ranking. 

The question arises as to how to improve it. Well, you need to have great and quality content, optimize your website speed, make your website responsive, improve user experience, include social media engagement, add new content regularly, and so on

These are just a few things that when done properly, can result in a significant change.

The title, Meta descriptions, and the URL of a website matter a lot when we talk about on-site SEO.  Make sure they are precise and to the point.

The title should be such that it attracts the users' attention and compels them to visit your site. It should be short, precise, and include relevant keywords.

The Meta description is a brief summary of around 150-160 characters which tells the user what to expect from your website. This is the first thing that comes under the title and plays a vital role in SEO.

Lastly, the URL of your website should be short, simple, and include keywords.

The next thing to know is that keywords hold great importance when we talk about ranking a website on Google. You need to be really careful while selecting them as they will directly impact your SEO. 

Simply try frontloading the given keyword. It is important that the data displayed is approximately 1700-1800 words, and lastly, add your keyword almost 3-4 times on our website. Adding a keyword more than once can be quite effective. 

2. Ensure you have LSI keywords

LSI is short for Latent Semantic Indexing which is technically a program that uses different ways to search relations between words and the idea in the piece of content.

These words verify to Google that the data is actually about the relevant topic. LSI keywords are those words that have any relation to your main topic. Hence, if your topic is school, LSI keywords could be teachers, students, etc. 

Then comes the question: how do you find and use these keywords on your site? 

There are a couple of different methods you can use to find LSI keywords. 

You can use Google to search LSI keywords. Simply type in your focus keyword and scroll to the bottom of the search results page. Google will show you a list of related searches that people have made. 

These are LSI keywords that you can use on your site.

You can also use free keyword research tool like “LSIGraph'' that generates a bunch of keywords that can be added to your website or you can automatically think of such words once you become experienced enough.

Once you have a list of LSI keywords, you can use them throughout your site. Include them in your content, titles, meta descriptions, and alt tags.

This will help Google understand what your content is about and will help you rank for your focus keyword.

3. Keep monitoring your technical SEO

You should bear in mind that Search Engine Optimization (SEO) Services can be quite challenging at times, but you shouldn't just ignore them as it is absolutely vital for the success of your website.

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 Keep these things in mind to ensure your website is fully optimized. 

  • Use Google Search Console to monitor your website's performance in the search results. This will help you spot any potential issues so you can fix them.
  • Use Google Analytics to track your website's traffic and see how users are finding and interacting with your site. This data will help you improve your website's SEO.
  • Keep an eye on your website's backlink profile. This will help you spot any potential link-building opportunities and potential issues that could harm your site's SEO.
  • Use a tool like Screaming Frog to crawl your website and spot any potential technical SEO issues. This will help you fix any problems that could hinder your site from ranking higher in the search results.
  • Make sure your website is fast and responsive. Google now uses page speed as a ranking factor, so it's important to ensure your site is as fast as possible. For this, you can run your website on speed applications such as “webpageTest.org.”
  • Use a tool like GTmetrix to test your website's speed and get recommendations on how to improve it.
  • Make sure your website is mobile-friendly. Google now uses mobile-friendliness as a ranking factor, so it's important to ensure your site is optimized for mobile devices.
  • Lastly, if the website works with WordPress, it’s recommended to use “The Yoast SEO Plugin”. It won't improve the rankings, but it will make sure that your website is SEO-Friendly.

4. Synchronize your content with search intent

“Search Intent” is one of the latest terms in the realm of SEO. Google is attentive to how users respond to your website and if they find what they were searching for it increases the rankings; if not the website goes down a few rankings.

4. Synchronize your content with search intent

This is why it is important to ensure the data displayed on your website is up to date and should be exactly what they're searching for. 

If you wish to rise in rankings, you need to ensure your website is an excellent fit for what is being searched for, thereby giving Google what it requires and building the basis of a solid and successful SEO strategy.

Some of the methods to understand what searchers are looking for is by using Google Search Console and Google Analytics.

Google Search Console will allow you to see the average monthly searches for a certain keyword as well as the click-through rate (CTR) for that keyword

This data will give you an idea of how well your website performs for that keyword and whether or not you need to improve your content to match searcher intent.

Google Analytics will show you what keywords people are using to find your website as well as how they interact with your site once they arrive.

This data can help you understand what searchers are looking for when they find your site and whether or not they're finding what they need.

Both Google Search Console and Google Analytics are free to use and are essential tools for understanding searcher intent. Use them to improve your website's SEO and rise in the rankings.

5. Try to reduce bounce rate

Google doesn’t give good rankings to the website where users open the site and quickly return to the search results. Hence, aligning the data with search intent is a good methodology to lessen bounce rates.

There are many things the user looks at when they open your site such as content “above folds”. Improve that area by pushing your data on the upper part so it can be clearly visible in a bird's eye’s view.

Structuring, and adding graphics also help make the displayed data more captivating and in so doing reduce bounce rate

This is quite effective for ensuring the user stays on your website rather than leaving after having a first glance at it.

Ensure that you capture their attention by using practical display methods. Reducing the bounce rate is critical if you wish to ensure your website has a higher ranking. 

6. Keywords and backlinks

After following all the steps above, you should see your website having a consistently higher ranking than before. To get an even wider audience, utilize a variety of keywords on your website.

6. Keywords and backlinks

For this purpose, you can go to Google's search engine “Performance On Search Results” report. It will address your doubts and help you eliminate any keywords that are not needed to utilize making your work easier

Keywords play a huge role in ranking. If the thing that's being searched for is present on your website, then it can be seen much higher in rankings than others.

Moreover, the integration of keywords is also pretty challenging. You can make use of backlinks as well to go up in rankings

Conclusion: 6 things to know about ranking your website on Google 

Everybody wants to ensure their website has a high ranking on Google. However, maintaining a higher ranking once attained is quite difficult, to say the least. On-site SEO plays a vital role in this.

So is making use of LSI keywords.  The competition is constantly changing, and so are the rules of engagement. To ensure you're always ahead, make sure your website's SEO is up to date and of good quality.

It is essential to have a well-rounded understanding of what searchers are looking for when they use Google. Also, remember to reduce your website's bounce rate and utilize keywords effectively to rise in the rankings.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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