Thrive Themes Pricing: How Much Does It Cost?

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Thrive Themes is a widely popular page builder for WordPress. It comes packed with multiple features, applications, and design guides that are attractive to say the least. 

But when it comes to Thrive Themes pricing, is it really worth the cost? 

In today’s membership guide, I’ll walk you through everything you need to know before jumping into the software. 

If you've already decided to get Thrive Themes, just click the button below.

What is Thrive Themes?

Before we get into the nitty-gritty details of the software, let’s take a second to discuss what it is. Basically, it’s a membership type tool that WordPress users can take advantage of to create high-quality websites and pages of varying kinds.

What is Thrive Themes

What I like about the software is that you’ll gain access to a wide variety of tools and offerings that will help you raise your conversion ratings. When used correctly, you’ll be able to reduce your bounce rates and turn your viewers into avid customers.

What can I use it for? 

There are four major uses for the software. And it includes other products within the Thrive Themes directory like Thrive Architect, Leads, Quiz Builder, Comments, Ultimatum, Apprentice, and Landing Pages. Some of these will require an additional fee. But depending on exactly what you’ll need for your website, it shouldn’t be too much.

To keep it short you can basically optimize, generate leads, engage with your visitors, and boost sales using the platform. Other than that, you’ll be able to access tools that will help you run your website smoothly.

Thrive Themes pricing plans

There are two kinds of plans that you can choose from when you first access the software. You can choose from an individual membership, or you could also go for the agency subscription.

Thrive Themes membership price starts at $19 or $49 monthly recurring payment. The main difference with each of these is that you can build up to 25 sites on the cheaper option, while you get access to 50 websites on the other.

Now that you have a basic understanding of what you’re dealing with, let’s take a closer look at what the plans and pricing entail for you.

Thrive Themes memberships

As I said, there are two subscription options for you to choose from. And they are each marketed for a very specific customer base. What you need to know is that this is better suited for you if you’re looking into using the platform long-term for scaling your business, and building an online empire.

Anyway, let’s take a look at your two options.

Thrive Suite membership

Best suited for entrepreneurs and bloggers, this plan costs $19 a month for an annual billing cycle or $30 if you want to take it slowly and pay every three months. The great thing about this is that you’ll have access to all plugins and widgets on the software.

Thrive Suite membership

The catch is that you can only use it for up to 25 websites. Now, I think that’s a fair ask. It’s certainly a great pool of features and great conversion-assisting tools for less than $20 a month. If anything, I like how you’re not at all limited with your options.

So even if you’re not thinking about building more than just one site right now, you’ll have the option to in the future, which is something I applaud. Just take a look at me. I never thought about running more than just a single website when I first started. But I went through a lot of trial and error. And now, I’m more than happy with where I am.

All I’m saying is, you might change your mind so make sure you make smart choices right off the bat. After all, it’s a fair enough tradeoff.

Agency membership

The next option is better suited for agencies. So basically freelancers and web design businesses that work with clients to build websites or sell them. You can also use your plan to build landing or squeeze pages for your clients given that their website is hosted on WordPress.

Agency membership

This option is still pretty much fair in my opinion. It will cost you $49 a month for an annual billing cycle or $69 per month for quarterly billing. You’ll basically get to use the platform as you please for up to 50 sites.

This makes it a good choice if you plan to make a professional living out of designing and selling WordPress websites. It’s generally the same as the first option. Except, you have a larger bandwidth - so to speak. 

What benefits do I get with a membership?

I’m partial to the Thrive membership simply because it’s what I specifically need. I don’t need to be able to connect up to 50 sites so I’d rather not pay the extra $30 a month for it.

That said, if you maximize the use of your plan you will be getting access to its features for basically only around $1 per site each month on average.

Before anything else, let’s take a look at the benefits that come with a membership:

You get more access to site usage - compared to the one, five, and fifteen site connectivity options on purchases, you’ll be licensed to use any of the Thrive Themes products for up to 50 websites.

Unlimited customer support - you’ll enjoy how responsive the customer service team is with any concerns you may have. Based on my personal experience, they’re always eager to assist in any way they can.

Access to future products and plugins - I started when there were only five products offered by the program. Now that there are ten, I’m happy to say I automatically gained access to them without having to change my payment plan. So basically, you’ll get any new developments without having to do anything.

Thrive University access - this is what I like to call a training center. Basically, you’ll have access to courses offering you informational guides on how you can scale your business, run targeted marketing campaigns, build effective funnels, manage social media advertising, and templates to help you boost conversions.

What benefits do I get with thrive membership


As you can see, you’re definitely getting more than what you pay for whichever subscription you’re on. I personally enjoy how you’re able to gain access to future products while you’re a member. I personally appreciate that the developers go above and beyond for their members in that they offer a lot of benefits.

Plus, their customer service is unmatched. You’ll also appreciate the access to Thrive University that gives you a lot of valuable information. It’s basically a free resource for you to learn about all the tools in the platform as well as ways you can sustain your business. 

Thrive Themes products

I bet right now, you’re wondering what products you’ll get with your subscription. Let’s take a quick look at what each of the products you’ll have access to can do for your business. I’ll even throw in a few tips to help you maximize them to their full potential.

Thrive Themes Products

Thrive Theme Builder

Dubbed as the most flexible website builder on the market, this feature is where you’ll be able to build “the site of your dreams”. Its drag and drop interface is both easy to navigate and powerful.

Thrive Architect

This feature is where you’ll spend most of your time. Build high-converting landing pages and funnels in just a few minutes with the extensive template library that comes with it. Its optimizing tool is something you should explore alongside this, it will help you create effective campaigns so you waste no time in gaining conversions.

Thrive Leads

Building your mailing list is now easier. The WYSIWYG editor allows you to build opt-in forms that fit in nicely with your branding and design process. My best tip for you here is to keep it simple. It should be straightforward, but not too boring that your viewer ends up disinterested.

Thrive Quiz Builder 

Quizzes are one of the most effective ways to gain leads. It also increases your social shareability and engagement potential. This feature helps you along the process of building your own quizzes for generating leads.

Thrive Apprentice

Are you looking into selling an online course? This tool helps you create online courses for a fraction of the price you would spend using a third-party platform. It certainly makes things easier for you, but if you want to put out high-value products, make sure you at least have a guide in place.

Thrive Comments 

Using TC, you can gamify your comment section to make it more interactive. Basically, you’ll be able to award badges and apply other features such as upvoting and downvoting.

Thrive Ultimatum 

Reap the rewards of using the FEAR OF MISSING OUT reflex with this conversion-boosting tool. Create countdown campaigns that create a sense of urgency.

Thrive Ovation

Positive reviews are one way to boost your site’s trust. Capitalize on this opportunity by displaying customer testimonials automatically. You’ll also be able to collect them automatically using this feature.

Thrive Optimize

Make sure you’re posting the best possible version of your pages with this feature. You’ll gain access to landing page boosting A/B split testing that’s easy to understand and navigate even if you aren’t tech-savvy.  

What is the Thrive Themes refund policy?

The platform offers a very reasonable refund period. Basically, if you decide that it isn’t the right choice for you, you can file a refund request within the standard 30-day period. No questions, and no long dispute cases. You’ll get refunded as soon as possible.

Of course, if you decide to wait until after that period is up, you won’t be able to ask for a refund anymore. Keep in mind that if you do ask for a refund, you will be expected to stop using their products moving forward once your refund is issued.  

thrive architect

What happens when I cancel my membership?

Great question. So basically, there are six things that happen once you decide to cancel your subscription. It’s all quite fair to both parties, and I think there isn’t anything that can be interpreted as taking advantage of or predatory to the user.

You will be able to continue accessing the services for the entirety of the period you’ve already paid for - which is standard for software like these. However, you won’t be able to download new products to use them.

Furthermore, you won’t have access to support once your paid period runs out. But you can always contact Thrive Themes, it will just be treated as a general inquiry and not as a priority. You’ll also lose access to the Thrive Product Manager once your paid period ends.

That said, there is a silver lining to losing your subscription. You’ll still receive updates for the products that you’ve already downloaded, and you’ll still be able to use the existing software and content.

So you’re not just cut off at the throat once you decide to end your membership. 

Conclusion - is it worth my money?

Thrive Themes is more than just a website building tool. Sure, it’s mostly popular for its large theme directory and how it helps even web dev noobs build attractive websites and landing pages. But more than that, it’s armed with a plethora of tools you will find interesting and more than just a little helpful and beneficial to your business.

More than that, its membership benefits are plenty and you’ll be enjoying most of its offers for years to come no matter how many sites you’re using it for. And guess what?

You even have the potential of gaining access to all future products the developers add to it when you’re actively subscribed to the platform.

I like how you’re not missing out on anything and how the tools and features are well-rounded. Unlike other all-in-one tools out there that run the risk of lousy features, you’re getting a mostly solid set of options that will really boost your business and assist you in scaling successfully.

Overall, I feel like the pricing is more than justified. It’s worth every penny especially if you learn how you can maximize the time you spend installing them.

Don’t go too crazy though, make sure you’re familiar with everything so your website doesn’t end up looking like a feature pool.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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