Tips For Beginners To Achieve A Strong SEO Ranking

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To effectively attract website visitors, it is important to integrate SEO techniques and SEO positioning into your daily activities.

Learning SEO can seem like a time-consuming task, especially for students juggling website work and college. Likely, their schedule is already filled with a heavy college course load, leaving little time for other activities.

When it comes to SEO, there may be some complexities involved, but the basics are pretty simple. This guide will cover all the essential information that beginners need to understand to achieve better SEO rankings.

Another key to success in the SEO field is having quality tools. with their help, you can analyze any competitor’s strategy and follow it, but the programs are not always available, a specialist is not able to pay for all the programs. Then Alternatives to the most popular SEO services come to the rescue. Having assessed the availability and quality of work, it is difficult to refuse such SEO services.

It's hard to imagine a marketing professional who doesn't have the ability to use SEO software. While specific features may vary, these software tools play a critical role in modern business. As marketing expands into new territories, independent professionals and agencies are increasingly looking for software that offers advanced features to meet their monitoring and reporting requirements.

A reliable tool exists, but some experts and agencies are looking for a cheaper alternative that offers similar value or requires slightly different features. Additionally, each tool has some drawbacks in terms of price, rank tracking updates, and limited PPC capabilities.

We've compiled a list of viable options that can meet the varied requirements of your business and clients, catering to the needs of both those with limited finances and those willing to invest more.

What does the term SEO mean?

SEO is an acronym for search engine optimization, which refers to a set of techniques used to ensure that a web page ranks at the top of a search engine. This top position allows your page to rank more prominently in search results.

What does the term SEO mean?

If you use Google or another search system to search for something, it is unlikely that you will go beyond the first page of search results. The best results are usually the most relevant, so you need to optimize your website to increase its visibility to users.

SEO is the most effective method of attracting natural website visitors who find your platform through search engines. Whether you're creating an e-commerce website or a blog, it's critical that people can find it. The quality of your content or product becomes unimportant if no one knows it exists.

The SEO offers such benefits as:

  1. Get website traffic without spending money on advertisements or promotions.
  2. It greatly enhances the overall traffic flow.
  3. The traffic remains steady, particularly for timeless content (always valuable).
  4. It boosts brand awareness;
  5. It guarantees that even newcomers can challenge well-known platforms.

Many free tools and plugins are readily available for SEO purposes, making it a highly effective and economical method to expand the audience of your website.

SEO hierarchy

There is a lot of information out there about different methods and strategies that may seem overwhelming at first. This is why it can be helpful to understand the functioning of the hierarchy of SEO positioning needs.

SEO hierarchy

Below is the hierarchy depicted as a pyramid:

  • Crawlability refers to the algorithm's ability to find and analyze your web page.
  • Great content;
  • Keyword optimization;
  • Outstanding user experience;
  • Ability to share content;
  • On-page search engine optimization (SEO) such as title, URL and meta description.

To ensure success, start with the initial step and systematically complete each subsequent step.

Tips for optimizing your website for search engines

Now, let's explore the detailed steps to increase the visibility and success of your student blog, online store, or small business website.

1. Crawlability

If you create and publish a website or web page, Google will eventually discover it by itself. However, there are ways to speed up this process.

You have the opportunity to personally present your site. Find your sitemap by entering “” in your browser. Then create a free account in Google Search Console and submit your sitemap there. You might also find it helpful to consider using a scanning tool.

2. Content

Creating unique and captivating content that provides value to individuals is a simple process. It should cater to a specific group of individuals and fulfill their search criteria effectively. Addressing the search intent is crucial. To determine what people are searching for, you can use alternative tools. It presents related searches based on any phrase or keyword inputted.


So if you are looking for a beauty blog topic, you can explore the interests of online users. In this way, it is easier to choose a topic that will be of interest to the user, which will increase the number of readers, and with it, traffic indicators and domain authority.

3. Keyword research

Keywords and phrases serve as indicators of the main topic of an article or blog post. They tell search engines the topic being discussed and the people who might be looking for that information. Essentially, these are terms that can be entered into the search bar.

So, if you include words like “travel alone” or “tips for solo travel,” the web page's position in the search results will be determined based on those keywords. It will be compared to other content using similar keywords to identify the most relevant and quality information.

There are short phrases such as “digital marketing,” or longer, more specific phrases known as long tail keywords (LTK), such as “step-by-step guide to developing a Facebook advertising campaign.”

Ranking higher for LTK is simpler because they are more specialized and face less competition. Think about the number of pages that rank for the general term “easy recipes”—the competition is enormous. However, if you target the phrase "15 minutes vegan recipes", the competition is notably reduced.

4. User experience

This paragraph discusses various technical factors of SEO such as loading speed, user friendliness, attractive design and mobile compatibility. He emphasizes the importance of having a website with easy navigation, a logical structure and readable content.

User experience

Optimizing layout, fonts, colors, and speed is also critical. For example, if your website offers travel adventures, it is important to hire professional SEO services for tours and activities to ensure that these aspects are tailored to your needs. This will ultimately increase your site's visibility in search engines and improve the user experience.

5. Shareability

From a technical point of view, the web page needs to include social media share buttons. From a content perspective, the content must be valuable enough to be shared.

Factors that increase the likelihood of exchange:

  • Content quality;
  • Pictures (especially with cute animals);
  • Attractive name;
  • Infographics;
  • Data and facts that others can refer to.

This will generate more links to your site, which will indicate its reliability to search engines.

6. On-page optimization

This entails including keywords in the title, meta description, and URL. You can also include internal links to other pages, optimize images and videos, and organize content into easily digestible sections.

Follow the simple tips provided by you and you will be able to achieve the success you desire. Especially when all the necessary tools are at hand.

Free SEO tools

In addition to the popular paid tools, there are also free analogues that are in no way inferior in functionality. For each individual task you can find the necessary tool.

Free SEO tools

There are several tools available that you can use to find relevant information and improve your website:

  • Presents tools that collect and provide information about website performance and traffic.
  • Keyword generator;
  • SERP auditing is a tool used to study potential traffic on specific topics.
  • Known as a keyword difficulty checker, this tool is used to determine the difficulty level of ranking for a particular keyword.
  • Tools used to optimize web pages.
  • Ahrefs Webmaster Tools allow users to look for errors, such as missing titles or tags.
  • Checking backlinks
  • A tool for connecting with journalists to create links.


You can improve your web page ranking and search engine optimization (SEO) by ensuring these fundamental aspects are taken into account. On the Internet you can find many tools that will help you in your work.

Don't forget about the quality of content, selection of suitable keywords, visitor behavior and many other factors. And this way you will be able to achieve the desired result. When it comes to choosing an SEO tool, it ultimately depends on what you personally need, how much you're willing to spend, and what you prefer.

It's a good idea to experiment with different options to determine which one suits you and your business the most. Before searching for a service, make sure you have a clear understanding of your requirements, as some tools cater to more specific needs than others.

By using the SEO tool and employing data-driven strategies, it is possible to enhance the search performance of your website and attract increased traffic and prospective customers to your business.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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