12+ Essential Tips In Starting An Instagram Blog

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Celebrating its 12th birthday in 2022, Instagram is leading the way as one of the most visited websites in the world, reaching 7th place with 2.9 billion total visits each month. 

So, with that in mind, if you’re ambitiously thinking of starting to reach millions of people through a single social media platform, then Instagram is your best bet to do so.

If you’re taking your chances on Instagram, what better way to reach that goal but by starting an Instagram blog. It’s one of the most accessible platforms to start a successful online business, and tons of individuals have already done that in Instagram’s history of successful influencers, socialites, and marketers.

Starting out in affiliate marketing, becoming an influencer, online seller, or creating an online persona. There are plenty of business opportunities to go around in this world of social media. 

So, in this article, we’ll be talking about 12+ essential tips that any aspiring Instagram blogger should know to jumpstart their blog and increase their chances of success.

1. Stick to your specialized niche

Before starting out with your blog, you should always settle with one single niche that you will focus on. If you’re especially good at nature photography, then you might consider focusing your attention on doing just that and writing-related content to further improve your blog. 

Essential Tips In Starting An Instagram Blog

However, if you are not artistic but are more skilled in technical fields, don’t be discouraged as that is also well marketable with a vast audience to tap into. Let’s say you have professional experience as a remote developer and you want to share your journey. 

That’s a perfectly great niche that you have its own specific audience that you can attract.

The main focus of sticking to your specialized niche is that you want to build an audience, and you have to figure out which audience that is. 

If you spread your content out too much on varying fields, then chances are you’re simply going to lose the initial traction that you’ve had in attracting an audience.

Not only does sticking to your niche help you in growing an audience, but it also makes it much easier to engage with them and offer valuable content as you already have the experience and knowledge to inspire, motivate, teach, or even debate with your audience if you choose to.

Sticking to a specialized niche gives you authority with your audience, and it’s that image that you want to keep, especially when you’ve finally started growing your Instagram blog.

2. Choosing the proper Instagram username

After you’ve chosen a niche that you can focus on, you can start creating your Instagram account. This is the part where you input your username, a significant player, to whether or not you’ll meet success in the future. 

2. Choosing the proper Instagram username

While you might just say that a username is simply a title, you’re entirely correct, but if you say that you shouldn’t put some effort into making it, then that’s the part where you go wrong because a proper username reflects the content that you put out. 

Consider usernames that are catchy and professional sounding. However, with the current market right now, you might find it hard to create an entirely unique name, but you can also purchase usernames from an existing account.

You can send the owner a message and pitch them a certain amount for the rights to the name.

Suppose you already have existing social media accounts on other platforms. In that case, it’s best to consider using the names you’ve used in those accounts instead of creating a new variation because it gives you familiarity and accessibility, two important factors that are important not only in Instagram but also to your business.

Your name is the first thing that users search in other content platforms, and it’ll be essential for you to make that easier for them by keeping consistent with your names. If that’s not possible, minimize the changes you need, but try to retain key parts of your name.

3. Go through your profile bio

Your profile bio is another critical part of your Instagram profile. It’s a small section just below your username that gives you the opportunity to better describe who you are, what you represent, and the content you dish out. 

3. Go through your profile bio

If you’re creating a blog focused on nature photography, then you can place some details related to that on your profile bio, maybe even include the camera that you’re using to showcase that you are a photographer.

The same concept goes for businesses. Let’s use Cartstack as an example - an abandoned cart email service. They can provide in their Instagram profile bio some brief descriptions about their company and what services they provide. Maybe even put a link to their website.

There are a lot of ways that one can fill in the profile bio, but with the limited space, it’s often essential to choose which information can provide you the best chances of doing business. Whether it be providing a link, further talking more about what your blog is about, or just some added personalized flavor instead.

It’s always best to experiment with what works best, but again, moderation is critical as when you frequently change your profile bio as it can get confusing for your audience.

4. Make use of Instagram hashtags

Instagram hashtags are always a great choice to go for whenever you’re posting anything. It has a significant impact on the potential reach of your posts. Hashtags are one of the tools that most Instagram uses to find the relevant content that they want, and you can take advantage of this.

4. Make use of Instagram hashtags

The more hashtags you use that are relevant to your niche, the higher chances you get for other users to discover your content. 

Let’s use Flexiple as an example. They are a freelancing site for ReactJS Developers. Now, that’s quite a niche field, but if they use similar hashtags such as #Programming, #ReactJS, or even #ComputerScience, then chances are they can start pulling an audience from these relevant hashtags with their posts.

4. Make use of Instagram hashtags2

The best way to figure out which hashtags you should go for is to simply look at your competitors or other blogs that belong in the same niche as yours. From there, you can look around through which hashtags they use and follow through.

At the same time, you can also search for popular hashtags in the search menu or even use third-party software if you really want to go in-depth with research for keywords to use.

You can use around 30 hashtags for each post, so there’s plenty to go around. It’s best if you can maximize the amount  that you put as posts with the appropriate hashtags still show up on the newsfeeds of users even if they don’t follow your blog,

5. Use follows, tags, & always engage

Don’t be afraid to follow other influential accounts or even tag them on your posts. Connection is an important part of making sure that you can grow faster than before. Riding on the audience of other influences will help your visibility and possibly even expand your audience as well, more so than going at it alone.

5. Use follows, tags, & always engage

Valuable connections can get you showcased, featured, and even get a shoutout from highly popular influencers if you’re willing to put the work in. 

Always make sure to find valuable opportunities to engage with other users that you see can make you grow. If you are able to join in on competitions, giveaways, challenges, or polls organized by other influencers, then that’s the right step in proper engagement.

Now, let’s put this into an example. If you are a blog that focuses on a highly specific niche of doing a franchise business review on other individuals and their respective business ventures, then you can use these business reviews as collaboration projects with them as well.

That way, both you and the ones that you are reviewing can introduce each other’s audiences. You give them free advertising and exposure on your business review blogs while they provide you the chance to connect with their followers and customers. It’s a win-win situation.

6. Be consistent with posting schedules

Once you start gaining a following with your audience, then you need to start considering the regularity and consistency of postings that you want to have. Consistently, posting content will help you gain more followers and better engagement. 

The last thing that you would like is to have all your previous efforts go to waste as you’re not posting enough content and your followers start to move on.

6. Be consistent with posting schedules

Take a look at DuoCircle. Their last posting was on October 25, 2018. That is quite far from consistent, and their efforts initially placed at the start are pretty much gone. 

However, they might have also decided that Instagram isn’t the place to be marketing, and that can be a good idea for some businesses to cut their losses early on. But if you’re trying to make it on this platform, then having to stop posting even for a brief moment can be detrimental to your growth in the long term.

Consistency is key, and that’s quite true in a lot of things, and it rings very loudly with Instagram activity. Not only would you want to post consistently simply for the fact that you want to keep your content fresh but also familiarize your followers with how and when you post. 

Having a consistent posting schedule also leeway in engaging with your followers. This is especially important if you want to have a community, and it becomes much more essential if you already have built one. 

If you’re active and posting daily, make sure not just to post but also to provide adequate time to respond with comments that people provide. If they have questions, entertain them. If they say something nice, give a thank you. 

It’s the little gestures that count, and by being active, consistent, and engageable, you give yourself or your brand a name that can be memorable.

7. Avoid going crazy with Instagram filters

If you’re planning to do a lot of photography or just posting content in general, then make sure not to go crazy with the filters. Instagram offers a wide variety of filters to the photos you post, and some users do get a little too creative with each one. 

7. Avoid going crazy with Instagram filters

However, you also need to be careful with overdoing it. Touching up your photos through Photoshop or Lightroom can be a better alternative as it gives you more control over the colors, lighting, and just be more creative with the freedom these tools provide.

The downside? They’re complicated to use and can take a bit of a learning curve to master. 

Sometimes, natural lighting, proper setting, and just a bit of touch-up are all that your photos need to grab the attention of users.

8. Don’t settle with just Instagram

Focusing solely on Instagram as your single platform to work on your blog can be enough, but it doesn’t really accelerate your growth as much as you would like to think. Even if you were able to dish out valuable, great-looking, and trendy content, you could only do so much, relying on one area to grab your audience.

8. Don’t settle with just Instagram

If that doesn’t make much sense, then try moving around with the idea. Let’s use an example such as Close.com with their blog on predictive dialers. Now, they can just maximize their focus on their website and rely on SEO. But there are so many areas that they can promote their blog, such as Instagram, Facebook, LinkedIn, Twitter, Youtube, etc.

So, don’t settle with just Instagram. If you’re planning to grow your blog, then expand further on other social media platforms, maybe even create a website, and connect all these different platforms to maximize your brand's reach and ultimately accelerate your blog's growth.

9. Ride with social trends

One of the easiest ways you can get people to your blog is to follow the times. There will always be a hot topic going on, and while sometimes the hot issues might not be related to you at all, you should always be on the lookout for anything trendy that you can take advantage of.

9. Ride with social trends

It doesn’t even have to be a trend that is entirely unique as it can be even just a scheduled holiday that is coming up. If you have a photography Instagram blog and Christmas is on the corner, then it might be best to start shifting your attention to a more “holiday” style.

One simple example is from 3wishes with their Valentine’s day lingerie posts. They’re taking advantage of the fact that Valentine is a hot topic in February, and their target audience just happens to fit precisely on that spot. 

Trends are always a hotbed for potential growth as a lot of people are currently following and seeking out related content on that topic.

Hitting the right trends with the appropriate content might just give you a lucky break and direct thousands of potential users to your Instagram blog.

10. Maximize Instagram stories & highlights

Another essential tip that you would have to keep in mind is contributing content to your Instagram stories. These are great opportunities for you to showcase a new product, an exciting upcoming blog, or even just behind the scenes on a few notable pictures or events.

10. Maximize Instagram stories & highlights

It’s already a given that more people tend to get attracted to quick videos rather than simple images, so using Instagram stories is a great way to keep up with whatever’s hot. 

Plus, it’s a feature that you can also use to communicate with your followers. It’s an opportunity to get up close and personal with them. Maybe put in some videos of your thoughts and link back into specific areas where you want your followers to read or check out. 

10. Maximize Instagram stories & highlights2

Take a look at the stories of Axonify. They’re sharing and marketing content related to their brand new podcast. Then they follow it up with additional links to their Spotify podcast in the following segments. It’s an easy and free marketing strategy that you can take advantage of.

Overall, the Instagram story is a place filled with plenty of growth opportunities that you can use for your Instagram blog, and you can use it in any way that you would want. It’s a great tool to keep existing audiences engaged as well as introducing other current content that you have on external platforms.

11. Content reigns king for Instagram blogs

Sometimes, you don’t need to be all “sales-like” when it comes to making your own Instagram blog. Content still reigns king in Instagram, and it can be the main difference between making seeing success and being just another Instagram account.

11. Content reigns king for Instagram blogs

Approaching more personalized and storylike content can make your Instagram blog and posts a lot more engaging as compared to always sounding the same. Try to mix up your content with different styles, tones, and voices.

Create stories through your content by using testimonies from individuals who matter or have used your products in the past. It can be refreshing for your users that your content also extends to those who have benefited from you, whether through your products, services, or simply in the information you’ve given out through your content.

12. Check through analytics

Once you’ve started your Instagram blog and have gained an audience, it’s important to keep your metrics in check. There's more to Instagram than just simply having followers, reactions, and comments. To make sure that you’re performing at the top of your game, you need to know which areas you need to improve.

12. Check through analytics

Metrics such as impressions (the number of users that have seen your post), engagement rates, click-through rates, follower growth, and video views all contribute to valuable data that you can ultimately use to improve your marketing strategies.

The more information you have on what works best, the better decisions you can accelerate your growth. 

There are plenty of online digital marketing tools that you can use to tap into each of these metrics, and while they are often paid, they are pretty worth the price as the information that they provide can come in handy in a multitude of ways mentioned previously.

Conclusion: essential tips in starting an Instagram blog

Creating an Instagram blog to find your way to success is a feasible strategy not only for business but also for sharing valuable content that you just simply want to share with the world. While Instagram is highly competitive, it is also highly profitable when you meet success. 

Starting an Instagram blog will surely give you a headstart with your blog’s growth if you decide to follow through with these essential tips. Always make sure to post consistently and create actionable content that your followers can engage with, and the rest will ultimately follow.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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