5 Tips to Bolster Your SEO Campaigns With Social Media Marketing

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If you don’t leverage social media to amplify your Search Engine Optimization (SEO) strategies, you’re missing out B-I-G time. 

Data shows that social media marketing and backlinks are the 2nd and 3rd most effective ways to increase traffic

The numbers highlight how developing a strategy that combines social media and SEO can increase your website traffic, boost your web page’s visibility, and raise your rankings on search results pages. 

The big question is, how do you use social media to support your SEO efforts? 

After all, you need to do more than follow copywriting tips to improve online performance for your social media and website content. 

That’s what we’re here to find out. 

This guide covers five tips for using social media to supercharge your SEO efforts to get more traffic and increase your website’s visibility. 

Let’s dive right in.

1. Share your SEO content on your social media feeds

One of the most effective and practical ways to succeed in your combined social media and SEO efforts is to share your web content across your social channels. 

5 Tips to Bolster Your SEO Campaigns With Social Media Marketing

Some of the easiest ways to do this include the following tactics:

  • Share links to your new blog posts or online magazine on your social media channels. It can help your posts gain more visibility, supporting your SEO efforts.

    Your social media feeds also get relevant and helpful content for your target audiences. 
  • Encourage your social media followers to share content from your Facebook Group or page. It’s one way of showing you’re an authority, expert, and trustworthy source, bolstering your SEO initiatives’ momentum.
  • Include links in your social media videos and Stories to lead viewers to valuable content on your website.

    For instance, use popular quotes on TikTok Stories to draw your audience’s attention and add a link (available for users with over 10,000 followers). It can help lead viewers to your product, service, or landing pages

Sharing multiple content pieces across various social media platforms can take a lot of time and work. 

The solution? Simplify the process with modern social media management platforms.

For example, Vista Social offers content calendar and post-scheduling features to help you plan, organize, manage, and schedule your posts to auto-publish on your social media channels.

1. Share your SEO content on your social media feeds

Share SEO content seamlessly across your marketing channels with a reliable social media management platform.

2. Ensure alignment across your content and social media teams

SEO and social media activities are not often linked because various departments or teams handle them separately

However, this can misalign your SEO and social media efforts. You’ll miss opportunities to amplify your initiatives and improve results. 

The key is to ensure your regular social media promotions support your SEO initiatives (and vice versa). 

Start merging your social media efforts into your SEO strategy to align everything

Use team collaboration or task management platforms. The tools allow your teams to organize, prioritize, manage, and streamline SEO and social media tasks and activities from one place. 

Choose the best-fitting tool from this reliable project management software list on The Digital Project Manager’s website. 

The right project management platform can help your SEO and social media teams collaborate efficiently. 

Remember to develop a content tracking strategy that cuts across your social media and SEO content. 

It can help you check whether your efforts align while assessing content performance on various marketing channels. 

3. Optimize your SEO content for social sharing

Include images, video clips, and other visuals in your content to make it easy to share and repurpose on social media. 

You’ll need to keep social media in mind when creating search-optimized content. 

For example, add visual assets that can stand on their own when creating your blog posts and website articles. 

Include charts, quotes, statistics, infographics, and others within your content’s context.  

This way, you can save precious time and energy creating separate content or redesigning your existing SEO content to make it suitable for social media. 

Leverage easy-to-use graphic design platforms such as Canva to create beautiful SEO and social media visuals quickly

Canva lets you customize design templates with its user-friendly interface and design tools, so you won’t need to create visuals and graphics from scratch.

3. Optimize your SEO content for social sharing

Follow tried and tested content writing tips to create engaging content and design visuals that work for social media and SEO.   

You can also take the blog posts you use for generating inbound leads through SEO and create a Facebook or YouTube explainer video around those content pieces.

Embedding the video on your blog post can amplify your SEO efforts. Sharing it across your social media channels with a compelling CTA can draw traffic back to your website. 

4. Develop a cross-promotion strategy

Effective cross-promotion takes more than sharing the same content pieces on your website and social media channels. 

Employ other tactics to cross-promote social media and SEO content and drive your expected results. 

Try out these tips:

  • Include links in your social media profiles and bios that direct users to your website or landing page.

    Material Kitchen’s Instagram bio with its website link to materialkitchen.com is a classic example.  
4. Develop a cross-promotion strategy
  • Embed your social media posts and status updates within your website articles and blog posts.

    It’s a great way to direct your readers to your social media pages, increasing the chances of them following your profile or liking and commenting on your posts. 
  • Include a blog post sidebar with your clickable social media icons to make it easier for your readers to share your content and follow you.

    For example, include Facebook, Instagram, and Twitter icons in your blog post to entice potential customers to explore your social media pages.

    It can help your prospects know your brand better, increasing your opportunities to connect and engage with them. 

5. Post relevant social media content for backlink opportunities

You can find link opportunities on social media with the right approach. 

Publish high-quality social media content to encourage other users to refer to or share it on their websites. It’s one way of getting natural backlinks that lead to your web pages.  

The higher your social media content’s quality, the more chances you’ll have to get backlinks. 

Ensure you create and share top-quality content by providing posts that address or speak to your audience’s pain points, needs, and interests to encourage more shares.  

6. Optimize your images for social media and SEO

Graphics and visual elements can be excellent marketing tools that help you develop your brand tone and reinforce your written content. 

Your social media images are also efficient content types to convey information and your main message quickly because they’re easier to digest and more attractive than plain text.  

However, it’s not enough to post images across your social media channels and call it a day. 

You need to optimize your images to increase their popularity, searchability, visibility, and potential to become viral on social media and your content designed for SEO. 

Consider these tips to optimize your social media and other images for SEO.

  • Choose the right image format based on each social media platform’s recommended specifications.

    Following the right file size and format also helps ensure your images don’t slow down the page’s load speed or ruin the user experience.

    The image below shows some of the image design recommendations for in-feed images on Facebook. 
6. Optimize your images for social media and SEO
  • Add relevant keywords in your image’s file names to optimize them for search. The keywords should be separated by dashes.

    Avoid using the same file name given by a stock photo website or your camera.
  • Reduce the image’s file size without compromising its quality to ensure it loads fast.
  • Ensure your images are mobile-repsonsive so they don’t get distorted or cropped when viewed on smartphones and other devices.
  • Include relevant keywords in your image captions and descriptions. Also, add keywords in your title text and alt text to provide meaningful descriptions of your images for screen readers.

Optimizing your social media images properly can enhance your SEO campaigns since it helps improve your content’s quality and visibility for more engagement and traffic. 

7. Track and measure your social media marketing efforts

Monitoring and measuring your social media initiatives allow you to quantify their performance. 

It can help you understand if and how your efforts are working well, including how you can leverage them to support your SEO initiatives. 

Social media marketing data and how it improves your SEO can also tell you if you are generating positive Return on Inventements (ROIs). 

Assess your social media marketing efforts’ performance by considering these factors over the past months:

  • Are you making significant profits from your social media activities? Do they contribute to your SEO efforts (e.g., more traffic from social media to your website)?
  • Are you losing money on social media marketing without generating positive results?
  • Can you identify specific aspects of your social media marketing efforts that yield your expected results?
  • What combined social media and SEO should you focus on and what areas do need improvement?

While leveraging social media for your SEO efforts doesn’t guarantee success, tracking and measuring your performance gives you solid data to make strategic and informed decisions

A data-driven strategy increases your chances of succeeding since you’re basing your efforts on your actual performance and not guesswork. 

It helps to identity your social media and SEO marketing goals from the get-go, develop a solid strategy, and a process to track and measure everything.

Create a winning SEO and social media combo strategy

SEO can be enough of a minefield without adding social media to it.

However, if you don't incorporate the two, you’ll miss out on huge opportunities to boost your traffic, raise your rankings, and reach wider audiences. 

Put in the hard work now, follow time-tested tactics, and use reliable tools to help set your combined social media and SEO strategies for success.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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