8 Tips to Brand Your Product They Won’t Teach in School

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If you are launching a business while still in college, retail is one of the most straightforward fields to get into.

Basically, all you need to get in is a viable product that you will sell. However, finding or creating the right product is only 50% of your venture’s success

In order to drive sales and profit, you also need to know the right tactics to market it and make sales. And that’s the biggest challenge every aspiring entrepreneur faces.

First, branding your product requires time. As a student entrepreneur, you probably don’t have a significant budget for marketing at your disposal.

That is, you must make up for the lack of funding with your own time and commitment. The good news, though, is that you can always say, “please, write my paper today” and delegate your tasks to professionals.

This way, you will get the needed time without harming your performance.

Another pressing issue is a lack of marketing expertise. Even if you are studying a marketing major, be sure there are many tricks they won’t teach you in school.

Moreover, a big part of the knowledge you will gain will become outdated in just a year or so because marketing is an ever-changing field.

Nevertheless, it’s possible to succeed even in this scenario. Read on, and we will tell you about the most effective ways to brand your product like a pro they won’t teach you in class!

Know your audience

This is one of the most obvious tips, so we assume that you’ve already heard it before. Still, its importance is impossible to undervalue, so we have to remind you about it again.

Emphasize the benefits, not just the features

Before you start branding your product, it’s important to know who you will try to reach with your strategy

This knowledge will let you tailor your brand message to resonate with the right target audience. That’s clear. But how do you get to know your audience?

If your business isn’t a completely new one, start with a thorough analysis. Analyze the data from your social media and website analytics.

This will let you see who interacts with your business. Also, consider engaging with your consumers directly - asking them to leave feedback or participate in surveys can also help gain some clarity on your targets.

On the other hand, if you are just getting started with your venture, the best way to define your target audience is to run market research.

Use surveys, focus groups, and other research methods to gather information about your target audience, their needs, preferences, and pain points. Also, don’t forget to do a competitor analysis. 

Study brands similar to yours to see who buys from them. This can also come in handy a lot.

Create a brand story

The second tip is much less obvious. Many beginners either don’t know about it or prefer to skip this stage to save time.

However, today, a good brand story is a must-have for every business. According to Search Engine Watch, good storytelling boosts conversions by as much as 30%. It lets you create an emotional connection with your audience and get noticed.

Thus, if you want to succeed, draft a story for your business. It should be a compelling narrative that highlights your company’s:

  • Background story;
  • Values;
  • Mission;
  • Vision, etc.

Come up with a strong and unique story, and it will jump-start your marketing efforts.

Develop a strong brand voice

Once you have a unique story, one more thing your company needs is a strong brand voice. A brand voice is a consistent and distinctive way in which a company communicates its message to its audience

Develop a strong brand voice

It is achieved through the specific tone, style, and language it uses in its marketing materials, advertising, social media content, and other communication channels.

The voice can be informal, playful, serious, and authoritative. Most importantly, it has to reflect your business’s personality, values, and mission. At the same time, it should be tailored to the target audience.

Come up with a voice that will help you differentiate your brand from competitors

Also, make sure it resonates with your buyers and creates a stronger bond with them. Once you find it, it has to be used consistently across all channels you use for marketing.

Emphasize the benefits, not just the features

When you finally get to planning your marketing tactic, one of the first things you’ll have to figure out is how to communicate your product’s features to consumers. In school, they will probably teach you to speak about the features.

However, this tactic doesn’t work anymore. Today, to get consumers interested, you have to emphasize the benefits along with features.

Of course, it’s still important to tell what your product does and what features it has. However, these days, buyers want to know how they will benefit from using it

Emphasizing the benefits helps consumers understand why they need your product and how it can improve their lives. So be sure to outline the biggest perks and build your strategy based on them.

Use social media effectively

When getting into a retail business, you will likely need to create a website and spend a lot of time optimizing it for search engines and driving traffic to it.

Tips to Brand Your Product They Won’t Teach in School

This is something all companies should do. However, a good website alone won’t help you achieve your goals in today’s market. Social media is now the primary key to success!

Social media can be a powerful tool for driving attention and sales. Make sure you’re using the right platforms to reach your target audience and that you’re posting regularly with engaging content.

A good social media marketing strategy can significantly boost your conversions, branding, and profit.

Bonus tip: After you get on social media, partner with influencers! Influencer marketing can be an effective way to reach a larger audience and build credibility for your company.

According to studies, as many as 50% of Millennials and 33% of Gen Z-ers trust influencer recommendations and gladly buy recommended goods

Look for influencers who align with your brand values and can help you reach your target audience.

Use experiential marketing

This is another not-so-traditional marketing tactic. Yet, it works great these days. In a nutshell, experiential marketing involves creating an immersive brand experience for your audience

This can include events, pop-up shops, and interactive displays that allow people to engage with your product in a memorable way.

For new entrepreneurs, this tactic is a great way to get their companies noticed

Organizing or participating in relevant events will let you display your products to potential buyers and let them get a real “feel.” If used right, this strategy could bring excellent results. So be sure to test it!

Provide excellent customer service

When teaching you marketing basics, they will not tell you this. However, these days, your brand is only as good as the customer experience you provide.

According to industry experts, customer service inspires loyalty and facilitates business growth

That is, if you’re providing excellent customer service from the start, your chances of achieving success are significantly higher. Be sure to address any customer issues promptly and professionally.

This will show your prospects how much your company values them and will make them want to stay with you!

Be authentic

Authenticity is the secret to building trust. This isn’t a tactic they will teach you in school. But it’s still there and crucial for staying competitive in today’s business world.

Be authentic

So what does being authentic mean? Here are a few basic tips that will help you become authentic:

  • Be transparent. You have to stay open and honest about your business practices, products, and services. This can help build trust with your customers and create a sense of authenticity.
  • Identify your values and stick to them. Your company’s core values reflect what your business stands for and what you believe in. Once you have identified your values, make sure that they are reflected in all aspects of your business.
  • Focus on creating a positive customer experience.
  • Embrace your imperfections. No business is perfect, and that’s okay. Embrace your imperfections and use them as an opportunity to learn and grow.
  • Use real images and stories. When you leverage real images and stories to showcase your business, it develops a deeper personal connection with your customers and makes your business feel more authentic.
  • Give back to the community. Show that you care about your community by giving back. This can include everything from donating to charity to volunteering your time and resources.

By following these steps, you can create an authentic business that reflects your values, connects with your customers, and makes a positive impact on the world around you.

The bottom line

Now you know about some of the least-known yet most effective ways to get your business on the right track and market it effectively. Use this knowledge to drive buyers and ensure consistent growth.

In the end, there is just one more tip we have for you - even after you build a successful brand, be sure to continuously refine it! Building a brand is an ongoing process

Thus, continuously evaluate your efforts and adjust them as needed to ensure you’re effectively reaching your target audience and building a strong, memorable brand.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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