Top 16 Growth Hacking Tools that Every Startup Should Know

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What is growth hacking?

Growth hacking refers to the out-of-the-box marketing strategies used to reap the maximum ROI with minimal spending. It involves unconventional thinking, non-traditional solutions, and employing user psychology for customer acquisition. Growth hackers hunt for growth traction even when the solutions are temporary. 

Top Growth Hacking Tools that Every Startup Should Know

Image souce: Voxturr

Startups and SMBs are the main takers of the growth hacking methodology. Shoestring budgets prevent them from opting for traditional marketing practices, and instead, they are forced into innovative marketing techniques.

Growth hackers deal with all areas, including Content Marketing, SEO, Social Media, Email Marketing, and more. They test, experiment, and are pushing limits with non-traditional acquisition strategies.

Growth hackers are similar to marketers but different in their single-mindedness as they solely focus on growth. 

Develop a strategic marketing and sales plan. Utilize resources like a smart AI business plan generator to outline your strategies, target audience, and sales projections. A well-crafted business plan is essential for reaching potential customers and generating revenue. This tool can assist in creating a comprehensive roadmap for promoting your business and acquiring customers, ultimately contributing to the success of your startup.

How is growth hacking different from marketing?

Uncertainty in startups

Startups and SMBs are filled with uncertainties. It is not easy to identify your target audience, especially when they are just starting. You need proof of what your customers want to buy. Figuring this out in a short period is challenging. This is the critical differentiator between growth hacking and traditional marketing.

While growth hackers spread the word about brands to generate sales, marketers would focus on the brand's overall marketing and products for the long haul. 

The product approach

How a product is designed is another critical differentiator between growth hacking and traditional marketing. While in traditional marketing, efforts are focused on bringing customers to products, growth hacking seeks to create products that consumers will like.

While marketers are only involved in selling the product, growth hackers step in when it comes to designing and creating a new product. 

Mode of promotion

Growth hacking and traditional marketing differ when it comes to the modes of promotion. Traditional marketing focuses on paid advertising, including newspapers, TV ads, social media platforms. They have preset budgets dedicated to these channels, adjusting their spends according to the performance.

On the contrary, growth hackers always look for affordable or accessible alternatives to promote the brand and products. They propose and advocate innovative methods to surge sales without spending too much.

Growth Rate

As compared to established companies, startups grow quickly. Some startups, such as Dropbox, may end up doubling or tripling their revenue every few months. This is the kind of growth that growth hackers are prepared to handle and target. On the contrary, traditional marketers are not able to see such instant results.

They also witness a slower growth rate in comparison. 

Budgets

Another key differentiator between growth hacking and traditional marketing is the budget. The budget plays a key role in the decision-making at any startup. This is because startups are usually on a shoestring budget and don't have the resources or the same level of funding as well-established companies do.

This is the reason why growth hackers are solely focused on growth. Hence, growth hackers seek out cheaper alternatives to achieve the desired growth in a limited budget. 

Funnels

Traditional marketing focuses on creating brand awareness and reputation at the top of the funnel without dealing much with a sales funnel.  

But, besides that, there aren't many measurable results because a data-driven approach does not direct the marketing. Additionally, it may look at vanity metrics to decipher the success or failure of the campaign. 

On the contrary, growth hackers employ rapid experimentation to optimize the clearly defined funnels.

How does it work?

Firstly, actionable goals are defined before campaigns are rolled out. Based on the feedback received, hypotheses are formed and prioritized. Secondly, analytics is used to track the progress of the goals. Finally, rapid experimentations are conducted for optimization. A/B testing is carried out so that the parameters can be better optimized to obtain better results. 

But this can't be done without employing growth hacking tools. So, we have prepared a comprehensive list of the top 15 Growth Hacking tools that every startup must use. 

Top 16 growth hacking tools that every startup must use

1. Expandi.io

Expandi.io

It is the most preferred LinkedIn Automation and growth hacking tool for B2B marketers and growth hackers. The tool offers an opportunity to automate LinkedIn marketing. This tool allows growth hackers to - 

  • Generate more leads on LinkedIn,
  • Set up auto warm-ups,
  • Create campaigns with follow-ups,
  • Add prospects to the campaigns and activate them,
  • Hyper personalize messages with images and GIFs for LinkedIn Outreach Strategy,
  • Choose target audience,
  • Develop a content retargeting growth hacking strategy,
  • Get key insights from campaign metrics,
  • Manage multiple accounts,
  • 2-way integration with any CRM,
  • Live Onboarding,
  • View profiles, send messages, or send people invites based on buyers persona, 
  • Smart inbox and in-app chats and many more. 

Pricing: - Plans begin for $99/month. 

2. Zapier

Zapier

Zapier is a must-have tool for every growth hacker or growth marketer. It is a powerful tool that connects over 3000 tools and enables automation. The tool allows anyone to do a job that traditionally involves a developer by letting you connect to the web apps and automating tedious tasks. Its features include -

  • Top-notch data security,
  • 3000+ integrations to support the web apps you use so that you can automate your business end-to-end,
  • 99.9% uptime for business-critical workflows,
  • In-built actions such as filtering tasks, sending emails, converting data, and more,
  • Extendable workflows to automate multiple functions with a single trigger, and
  • Building workflows that take actions based on the tasks you set.

Zapier also helps with - 

  • Lead Nurturing
  • Lead Management 
  • Content Marketing

Pricing: It is free for anyone who wants to start with basic automation.

The monthly plan for Starters begins at 1,524.65 INR per month.

3. Hootsuite

Hootsuite

It is a tool that allows you to manage all your social media from one single platform. The platform makes it easy to - 

  • Create a new post and schedule them on multiple social media channels at the same time,
  • Manage all your social media channels,
  • Monitor all your posts, messages, and engagements,
  • Plan and view upcoming campaigns, scheduled content,
  • Map out campaigns, collaborate in real-time and fill content gaps,
  • Interact with users from different channels in a single stream,
  • Respond to queries and boost positive reactions,
  • Analyze your results by measuring your performance across all social media channels, and
  • Create custom reports to showcase your brand's impact.

Pricing: Plans begin at 1260 INR per month for Professionals. It also offers a Free 30-Day Trial. 

4. Userlane

Userlane

Userlane is the quickest way to offer help in any software that guides and supports new users for a three times faster software rollout, with a 78% higher user satisfaction and enhanced user experience, reduced manual support, and increased product adoption. It allows you to announce updates, promote specific topics and start surveys instantly. Userlane offers - 

  • Interactive Step-by-step guide that leads users through the process,
  • Automatically records click paths,
  • Offers elements such as click, autofill, hover, and more,
  • Enables the addition of materials such as GIFs, images, and links within minutes without the use of coding,
  • Unobtrusive VirtualAssistance,
  • Cross-organizational availability of guides,
  • Enables segmentation of audience and pages to provide individual experiences,
  • Direct, in-app communication,
  • Transparent user analytics and more.

Pricing:  They have 2 different plans for SMB’s and for Enterprises. You need to contact them for pricing. 

5. Google Tag Manager

Google Tag Manager

Google Tag Manager gives growth hackers the capabilities of a developer without involving an actual developer. Once GTM is installed GTM, it can be used to, for instance, install other tools in the code of your website, or track user interactions and then automatically forward this data to Google Analytics or Mixpanel.

GTM allows you to manage all your website tags without coding. It delivers reliable, simple, and easily integrated tag management solutions for free. GTM helps in - 

  • Increasing your agility. It lets you add and update website tags to understand conversions, site analytics, and more,
  • Integrates easily with all Google and third-party tags,
  • Ensures all your tags work by error checking, security features, and speedy tag loading, and
  • Improves collaboration with features such as granular access controls, workspaces, and supports for multi-environment testing.

Pricing: Free

6. Calendly

Calendly

Calendly is a standard tool used by startup entrepreneurs and growth hackers. It allows your potential customers to schedule an appointment by referring to your scheduled calendar immediately. It saves you the time of emailing back and forth to plan an appointment. 

It helps SMBs and startups accelerate sales, acquiring improved service quality, and significantly time-saving. It is intuitive software that is user-friendly, simplified, and efficient. Its main features include - 

  • Open API,
  • Calendar Integration,
  • Fully optimized for all devices,
  • Elegant and modern interface,
  • Automatic/Custom notification,
  • Team Scheduling,
  • enables group events,
  • Enhanced Privacy controls,
  • Allows website embedding,
  • APIs and Webhooks,
  • Invitee Calendar integration, and
  • Metrics and reporting.

Pricing: Calendly has 4 different plans for individual/SMB’s and Enterprises. They also have bais plan which is free. Then comes the Premium plan of $8/Mo. The most popular plan they have is Pro of $12/Mo and for big business, you can contact them to get a quote. 

7. Import.io

import.io

One of the growth hacking skills includes 'Scraping.' Import.io is one of the first web scraping tools to convert any data into a spreadsheet. When it comes to large-scale work, Import.io is a very efficient tool. It allows you to - 

  • Extract data and convert websites into structured, usable data,
  • Create repeatable workflows, set up a schedule,
  • Prepare structured, clean, and optimized web data,
  • Use APIs and webhooks to integrate data into business logic, applications, and analytics,
  • Understand web data with visualizations, intuitive reports, and dashboards, and 
  • Build notification rules and share them with colleagues.

Pricing:  You need to contact them for pricing. 

8. Canva

Canva

Growth hackers love this tool. Be it an image for social media posts or a visual for your webpage, growth hackers rely on Canva. It is an essential arsenal for all those who seek to master online designing. It allows you to - 

  • Create better designs in real-time,
  • Straightens your pictures to keep them looking vibrant and sharp,
  • Easy-to-rotate pictures,
  • Add stellar photo effects to make your photographs appear magnificent,
  • Drag and drop speech bubbles anywhere into your designs,
  • Crop and trim your images into precise compositions,
  • Blur your photographs with the blur Slider,
  • Thousands of free icons to enhance your pictures/designs/visuals,
  • Add beautiful photo frames to your pictures/designs/visuals,
  • Add stickers to your pictures/designs/visuals,
  • Keep the layouts and designs of your pictures/designs/visuals crisp,

Pricing: It is free for those who need to start designing. The Pro Plan begins at 3,999 INR per year. 

9. Fiverr

Fiverr

It is an online marketplace for freelancers to offer their gigs at as low as $5 across the world. The idea is to smoothen the process of hiring or getting hired as a freelancer. It allows SMBs or startups to get their work done at a lower cost on a project basis. It enables freelancers the freedom to sell their services to any business at any time. 

Fiverr works like an intermediary and withholds 20% of every transaction. The services offered on Fiverr include Graphics & Design, Digital Marketing, Writing & Translation, Video & Animation, Music & Audio, Business, Lifestyle, Programming & Tech, and many more.

Fiverr - 

  • Connects businesses to freelancers with proven business experience,
  • Manages boosts your productivity with its workspace,
  • Allows you to seek talents bases on your budget,
  • Enables quality work to be done quickly,
  • Secures and protects your payments every time, and
  • Provides 24/7 support anytime, anywhere. 

Pricing: - When Fiverr was launched, all the gigs were priced at USD 5, but now freelancers can charge more. 

10. Hemingway

Hemingway

Everything you do within marketing requires writing copy for landing pages, advertisements, social media posts, emails, and blogs. It necessitates the use of tools such as Hemingway Editor. It helps growth hackers write and edit their content and optimize it to make it robust. 

It evaluates the words and sentences and points out the areas that need improvisation to improve the content. Hemingway Editor is helpful for anyone engaging in business communication, writing blog posts, fiction, essays, or academic papers. The Hemingway Editor - 

  • Cuts Dead Weight From Writing,
  • Highlights Problems, Mistakes, and Errors with Color-Coded Writing,
  • Prompts your to write with clarity and impact,
  • Highlights complicated words, phrases, hard/very hard to understand sentences, complex phrases or words, adverbs, weak phrases, passive voice,
  • Identifies common grammatical errors, formatting features, readability grade,
  • Send Hemingway highlights to colleagues,
  • Import from & export to Microsoft Word, and more.

Pricing: It is a free tool. However, the desktop app costs $19.99.

11. LeadFeeder

LeadFeeder

It is a B2B website visitor tracking software that shows you which companies have visited your website, how they found you, and what they are interested in. It offers you the possibility to address these non-converting companies or optimize your site for them. This is a recommended growth hacking tool for B2B companies that are very sales-dependent. Leedfeeder - 

  • Identifies the names of the companies that visit your website,
  • Integrate with the tools you already use,
  • Reveals the behavior of your website visitor,
  • Turn anonymous traffic into real company names,
  • Identify remote workers with its unique database of static and dynamic IPs,
  • Enables you to beat your competitors to the sale, and 
  • Build better sales pitches

Pricing: The Premium trial begins at $63 per month.

12. Hotjar

Hotjar

It is a website heat mapping and behavior analytics tool. It is an intuitive, visual way to discover, solidify and communicate user needs. Hotjar gives you great insights into your users' behavior through heatmaps and recordings of your website visitors in action. Hotjar is a powerful tool in many ways.  

  • It helps you visualize user behavior,
  • You get to know where users click, move, and scroll on your site,
  • You get to see the elements of the page that attracts attention,
  • Find out where the user's attention declines,
  • Observe behavior changes after A/B tests,
  • Compare engagement on different devices, 
  • Understand your crucial user segments,
  • Build and customize surveys that users want to answer,
  • Learn about the barriers that hold users back,
  • Discover why users love your product,
  • Capture feedback of the moment,
  • Allows you to identify the part of your site that gets the most attention,
  • Make use of the no-user limits on any plan, 
  • Get multi-device support,
  • Smarter visitor targeting,
  • Reliable customer support,
  • Receive feedback in 40+ languages,
  • Narrow down Session Recordings by rage clicks, u-turns, and referrers,
  • Save your filter combinations as segments,
  • Export Heatmap analytics data as a .csv,
  • Customize Incoming Feedback to your brand,
  • Forward Incoming Feedback replies to a support email,
  • Trigger surveys after specific user actions and more.

Pricing: For small teams, the price begins at $39 per month. 

13. Unbounce

Unbounce

It is a landing page builder platform for growth hackers to build, publish, and A/B test landing pages. The tool empowers them to act independently of technical teams, improving efficiency and ability to generate sales. The Smart Builder lets you tap into AI insights to create new conversion possibilities for your small business. The benefits of Unbounce includes - 

  • Create high-converting landing pages without any IT bottlenecks,
  • Create a form without any technical knowledge or HTML,
  • Drag and drop interface to make customization of landing pages easy,
  • Create online campaigns with Classic Unbounce,
  • Create A/B tests, pop-ups, custom landing pages, AMP pages, etc.,
  • Build Smarter Pages
  • Grow Your Conversions

Pricing: 30-day free trial. The basic plans begin at $49 per month.

14. Mailchimp

Mailchimp

An all-in-one integrated marketing platform, Mailchimp is a popular tool amongst small businesses and companies getting started with list building. It helps you manage your clients, customers, and other parties. It focuses on beautifully designed campaigns, healthy contact management practices, and robust data analysis.

Slowly and steadily, Mailchimp is moving towards transforming itself into a broad marketing platform and not just remain restricted to being an email provider. Mailchimp offers Creative Tools, Marketing Automation, Audience Management, and Insights & Analytics on a more general level. To be more specific, Mailchimp offers.  

  • Marketing CRM for you to know your audience and discover new ways to market to them,
  • Signup Forms to grow your audience with an embedded form or a popup,
  • Segmentation, to segment your audience based on shared traits,
  • Behavioral Targeting to target your messages based on people's history of purchasing behavior,
  • Predicted Demographics, for predictive insights about your contacts, so you can hyper-personalize your marketing,
  • Lets your design a personalized customer journey using conditional logic and branching points,
  • Sync your store data and connect other web tools,
  • Content Studio, Creative Assistance, Dynamic Content, Campaign Templates, and Subject Line Helper
  • Reports, Smart Recommendations, A/B Testing and Surveys

Pricing: The Marketing Essential Plan begins at 770 INR per month with 500 Contacts. For Website & Commerce, the Core Plan starts at 748.31 INR per month.

15. HubSpot

HubSpot

It is inbound marketing, sales, and service software that helps you excel at your business. It helps companies attract visitors, convert leads, and close customers by bringing together various functionalities and enabling the marketing and sales department to manage all their activities from one place in a synchronized way. It brings the entire marketing funnel together. With Hubspot, you can -

  • Attract visitors through social media, ads, blogging, and more,
  • Convert visitors into customers with email, ABM, landing pages, marketing automation, and more,
  • Gmail & Outlook integration to help you email and communicate with leads easily,
  • Trach Return on Investment with revenue attribution reporting,
  • Enables CRM personalization,
  • Allows segmentation of your contact database,
  • Automates tasks such as email sent, property filling, and list building,
  • Company insights, email notifications, and pipeline management features to help you stay ahead of your leads,
  • Customizable dashboard to view the entire sales pipeline,
  • Integrates with LinkedIn, Facebook, and Instagram to allow users to connect multiple accounts across platforms, 
  • Email tracking, live chat, meeting scheduling, and prospect tracking,
  • Automated logging and customer deals and sales activities updation,
  • Simplify the reviving of cold leads and more.

Pricing: The Marketing, Sales, Operations, and Customer Service starts at $45 per month. The CMS plan begins at $23 per month.

16. Voila Norbert

voilanorbert

Voila Norbert is one of the most accurate email finders on the web. It's a lightweight tool that only requires your prospect's first name, last name, and the URL of the company they're working for. If Norber can't find an email address, you don't get charged any credits. You can integrate Norbert with other popular software such as Zapier, MailShake, Salesforce, Pipedrive, and more. 

  • Find individual or bulk emails by entering the name and company URL in the magic search box.

  • Prospect list export allows you to download your list of prospects to CSV, XLCX, or Google Sheets.

  • Chrome extension that allows you to build lists of prospects as you’re surfing LinkedIn or other company sites.

  • API that can be easily integrated with any other software

Pricing: Free for 50 leads. Paid plans start at $49 per month

17. Integrately

An automation tool is undoubtedly one of the most important pieces of software in any marketer's toolkit. It helps to speed up processes, keep track of data, and makes life a lot easier.

Integrately is one such no-code tool that is taking the automation industry by storm.

Features:

  • UI is quite simple to use, with a step-by-step walkthrough for automation setup. No coding or technical skills are required

  • Millions of ready-to-use 1-click automation

  • Integrates with 900+ popular apps, including Google Suite, Salesforce, Social Media platforms, and analytics tools

  • Provides Webhooks that help create custom integrations with API-based apps 

  • Most affordable price among comparable apps, with the greatest number of tasks provided.

  • You can easily set up single as well as multi-step workflows in just a few clicks. It also provides tools like scheduler, data filtering, delay, etc . to level up your automation.

Pricing: The Starter plan is only $19.99 and comes with 14,000 tasks!

Other plans include : Professional ($39 for 40,000 tasks ), Growth ($99 for 150,000 tasks) and Business ($239 for 700,000 tasks)

18. Visme

Visme is a visual content creation tool that lets you create GIFs, animations, infographics, presentations, videos and other forms of visual content. Visme is easy to use, yet can be used to create professional looking assets with little to no design skills.

Visme combines simplicity with flexibility, allowing you to reach and engage your audience.

  • Visme comes with hundreds of templates with a large variety of design types.
  • You don't need prior design experience.
  • Create, store and collaborate while maintaining brand consistency across your whole team.
  • Easily store, organize and search the assets and designs for your team’s projects.
  • It has a collection of native integrations, so you can connect Visme to other tools you already use

Pricing: The basic plan is free. Paid plans start at $12.25 per month, billed yearly.

The final word 

There you have it - these are the top 15 tools you can use to grow your startup/SMB. A lot is being talked about growth hacking tools and how fundamental they are for growth hackers interested in the growth of a startup. But irrespective of how fundamental these tools are, you must understand the motive behind using these tools before you get down to using them. 

Besides, in the realm of growth hacking, it does not suffice to limit yourself to just one area of growth. It is worth exploring how a combination of all these tools can be used together. 

I hope this comprehensive list would provide you with some encouragement in choosing suitable growth hacking tools. However, if you want to find all these tools under one roof, you can check out Smartrr. It enables you to compare the features and pricing options of the best tools used by professional growth hackers.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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