TubeBuddy vs. VidIQ: Which Is Best For YouTube Marketing?

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YouTube is one of the most competitive platforms for creators. Each day, there are hundreds of new channels and thousands of new videos getting published. It can be easy to drown in the sea of content.  

In today’s TubeBuddy vs. VidIQ discussion, I’ll walk you through everything you need to know before you decide which YT scaling software is perfect for you.  

Ready? Keep reading.

If you've already decided to get any of these tools, just click the buttons below to get them for free.

TubeBuddy vs. VidIQ: what are they?

Let me start off by saying that both of these platforms deserve your attention. Not only do they help you boost your views, but they’re great for managing your channel, learning how to use SEO to dominate YouTube, and gaining inspiration for your content.

TubeBuddy vs. VidIQ

One thing you need to know about me is that I absolutely hate keyword research. Sure, there are a lot of ways to do it more quickly, but I like to do it myself the hard way to make sure my research is tailored to my specific needs.

And it can be difficult, it takes time, effort, and sometimes you don’t even know if you’re doing it correctly unless you go ahead and take a crash course on how you can succeed as an expert in SEO.

So imagine how delighted I was to find out that these two tools not only make life easier for me, but they also make it possible to see exactly how effective the keywords you’re choosing from are.

Before we go any further, let me quickly walk you through what these two tools are.

TubeBuddy vs VidIQ

They’re basically a browser extension that allows you to access various channel and video-boosting tools directly on YouTube. That means you don’t have to keep switching from one window to another while copying and pasting content to get stats, suggestions, and more.

VidIQ vs TubeBuddy

I like how both tools have a very user-friendly interface. They’re fairly easy to navigate and there’s a minimal learning curve when you’re new to it so you’re not spending hours just trying to figure out all of the tools.

Everything is quite straightforward from the first encounter, so there’s really not much you need to worry about. Their main tools revolve around keyword suggestions and helping you create SEO-friendly titles, tags, metadata, and descriptions to help you rank better in searches.

But more than that, you’ll also be able to draw inspiration from the keyword suggestions you’ll be presented with. This is a really great feature in my opinion since it allows you to basically streamline your entire YouTube experience from creating content to publishing and promotion.

It’s safe to say that these softwares are designed to make your life as a Youtube creator simple.

Additionally, you’ll find handy tools like bulk editing your descriptions, titles, card, and end screens. There are also various features that push you to be more productive on a daily basis. And if you’re not a big fan of data or analytics screens, you’ll be pleased to hear it’s both simplified and designed in a way that won’t make your head swim.

VidIQ vs TubeBuddy main differences

Now that you have a vague idea of what these tools are, it’s time to find out what exactly makes them different from each other. After all, what’s the point of these platforms if they’re completely similar to each other?

Browser compatibility

Right now, VidIQ is only available as a Chrome extension. On the other hand, you can add a plugin to Firefox and Safari as well with TubeBuddy, giving you more choices.

Of course, that isn’t to say that you’re limited to just using VidIQ on Chrome. You can use it on other browsers as well, but you’ll have to use the web app instead, which isn’t as convenient as the plugin.

That said, it shouldn’t affect your choice too much unless you’re using a different browser from Google Chrome, in which case, you should definitely use VidIQ instead.

Winner: TubeBuddy if you want more browser compatibility.


While both platforms have great reporting features, you should know that TubeBuddy’s is slightly more detailed and advanced. So if you really like to keep a close eye on how well your channel is doing on all angles, you might be partial to TB.

That isn’t to say that VidIQ’s analytics are sloppy. They’re great too, but could be considered more basic. Personally, I feel like it doesn’t really matter since the platform does display the analytics that you really should be focusing on. 

Winner: TubeBuddy if you want more advanced reporting, but VidIQ if you want more attractive and easy-to-understand display.


Both software are pretty affordable. And they also have free plans. Although you’ll definitely want to get on a paid plan to make sure you get the most of it especially since the keyword research tool is only available on VidIQ’s paid plans.

That said, TubeBuddy is slightly more expensive, with plans starting at $9 a month compared to VIQ that starts at only $7.50 monthly. 

Winner: VIQ is less expensive, but not by much. It would depend on your needs specifically and which platform you’ll end up liking the most.

In the end, there are a lot of things to consider. But these are the most basic things you need to know. Before you set your sights on one platform in particular, it would only be fair to take a look at their individual strengths.

Let me walk you through what you’ll love about each platform that should affect your decision on whether or not it's worth your time. Ready? Get comfortable, this is going to take a while. 

Reasons to choose TubeBuddy

This software is basically designed to make your life as a YouTube creator so much easier. It comes with a set of tools that are designed to keep you both productive and happy with your channel.

best tools for digital marketing - tubebuddy

Its main purpose is to optimize and scale your channel so you can raise your viewership and reach new accounts while riding on the coattails of your more well-known competition. As an extension tool, I really like how the design improves upon the existing YT tools and publisher tools.

You’ll gain access to a wide array of features that help you manage your content more efficiently as well as streamline your publishing process completely.

Its main features are divided into five main groups such as productivity, video SEO, data and research, bulk editing, and promotion.

Each category has varying sets of tools that will help you complete tasks related to the groups. As much as I’d like to go over all of these tools in detail, it’s not possible in today’s discussion.

Instead, I’ll walk you through its best features.

Productivity tools

True to its namesake, these tools are designed to improve your productivity on the platform so you can create and publish your content more efficiently. You’ll have your pick of creating canned responses, schedule updates for your videos and card templates, as well as create sunset videos.

There are two features that deserve the most merit in this category: the emoji picker and thumbnail generator. Let’s take a quick look at them below:

Emoji picker

This feature makes it easier for you to add emojis to your descriptions, titles, and other parts of your content. Recent studies show that breaking up walls of texts using emojis will spark interest and entice your audience to continue interacting with your content.

Plus, it has great implications for SEO. Not only does it make your content more unique, but it also differentiates you from similar channels.

Thumbnail generator

Any creator will tell you how difficult it is to create thumbnails for your videos. It’s the first thing that will catch browsers’ attention. Using the right thumbnail will attract more views even if your title needs some work.

Tubebuddy thumbnail generator

Creating professional thumbnails will not only improve your channel’s traffic, but it will also help you set your authority on YouTube, letting your viewers know that you take your content seriously.

Bulk editing tools

In cases where you need to update loads of information, but don’t have a lot of time to wait around and do it one-by-one, you’ll find this set of tools extremely useful. This will streamline your entire process and make it easier for you to make changes without switching from one screen to another.

Basically, you’ll be able to add, manage, and edit video cards, descriptions, videos, and descriptions plus:

Bulk copy cards

Adding cards to your YouTube videos will help you redirect traffic to your other videos and encourage your viewer to explore more of your content. Here, you’ll be able to bulk edit cards in bulk so you have more time to focus on your content.

Bulk find, replace, and append

When you need to update information for multiple videos, this tool makes it incredibly easier for you to do so. Think of it as the find and replace tool on your word application. You’ll simply be able to search for certain words or lines of text and change them in a snap.

YouTube SEO 

If you didn’t know yet, search engine optimization is incredibly important and plays a large role in how well your content shows up in YouTube searches. Basically, if you don’t optimize your content, you won’t show up on specific searches for your content’s category. This approach utilizes keywords and tags to make sure your content is visible.

TubeBuddy Keyword explorer

This feature helps you improve your viewership. Basically, you’ll have access to keyword rank tracking, instant suggestions, auto-translation, tag lists, and caption services. When used correctly, you’ll be able to completely optimize your listing so you show up on relevant searches.

Best case scenario? Your content might even appear as the top result. Let’s take a look at two of these tools:

Auto translating

If you want to appear in global searches, this feature will automatically translate your description, tags, and titles to various languages so you’ll appear in language-specific searches as well.

Keyword rank tracking

It’s easy enough to look for keywords to use. But are you using the right ones?

This feature shows you the current ranking of various keywords so you can see exactly how well they’re doing, and how often potential viewers are searching for them to make sure you’re using high-performing keywords specific to your niche.

Promotion tools

Digital marketing is something you should never overlook. It doesn’t need to be paid, but you need to look into advertising and promoting your content. Now, if you like to do paid ads, you’ll enjoy the extensive analytics that comes with it.

You’ll even be able to manage your campaigns directly on your dashboard. There are several tools that will help you accomplish this such as: description promotions, features video promoting, and subscriber outreach.

Let’s take a look at two of the most promising features in this category:

Promotion materials

This tool assists you in creating promotional links that you can use for your email and website campaigns. These links also make it easy for you to track click-throughs and other stats that are useful in monitoring your marketing efforts.

Tubebuddy promotion materials

Share tracker

The tracker works by marking videos that you’ve already shared on social platforms. This prevents you from sharing doubles so you can make room for all of your content without ignoring your other platforms.

Data and research 

In this section, you’ll find analytics reports on various statistics that will help you monitor how well your channel, videos, and marketing efforts are working. You can then use this information to create and apply strategies for scaling your channel.

You’ll come across a variety of excellent tools like videolytics, channelytics, and competitor scorecard. The information is fairly easy to digest which makes it great for beginners. That said, it’s still a bit overwhelming for anyone who doesn’t do well with numbers.

Let’s take a look at the top two tools you’ll come across in this category:

Health report

Here, you’ll see an overview as well as an in-depth study into how well your channel and videos are doing. You’ll find demographic, search traffic, and watch time data which will help you understand how viewers interact with your channel.

Brand alerts

Here, you’ll get notifications each time a video that mentions or involves your videos or channel. Furthermore, you’ll also be notified each time your competitors upload a video so you can stay updated on the kind of content you need to be aware of. 

Reasons to choose VidIQ

This platform’s best distinguishing factor is that it makes it incredibly easy for you to manage your YouTube channel with an attractive dashboard and user interface. Basically, it makes your analytics easier to understand, and it keeps you laser-focused on the tasks you have at hand.

> Full VidIQ review here <

VidIQ embedded YouTube dashboard

Although TubeBuddy isn’t difficult to navigate, I have to say that VidIQ is simpler. Think of it as a platform with a minimal learning curve. You’ll basically spend a few seconds on it and you’ll be able to learn how to use each tool proficiently.

Another thing you need to know is that it has real-time analytics which allows you to track your performance to the second. There are some other tools that will also help you determine the right content to publish.

I like how the extension doesn’t take up most of your screen. It only appears as an icon that expands when you click on it. Before you make a choice, let’s take a look at its best and most promising features below.

Customized reporting and analytics

This tool helps you zero in on the exact data you want to see. You’ll be able to view exactly where your viewers are coming from and how you can retain them better. It also allows you to sort your data as you wish so you can more easily see the stats you want to keep your eye on the most.

VidIQ analytics

But what I like most about it is that it’s presented in an attractive manner. I, for one, hate looking at graphs of analytic reports. It tends to make my head swim. Although I acknowledge that it’s something I need to pour my focus into since it will help me structure my content more efficiently.

The platform utilizes a beginner-friendly and tech-noob approach that doesn’t hurt your eyes with walls of numbers that seem to not make sense no matter which way you look at it. Furthermore, you’ll also enjoy the viewer sources data which pulls information from Google and YouTube keywords to see how you can drive viewers to your channel.

Influencer discovery 

This tool helps you connect with your “top fans” so you can engage with them and ensure retention of interest. Basically, it analyzes your subscribers so you can easily monitor their activity. You’ll see who watches and interacts with your videos and channel. Plus, you can also see what content your subscribers are watching from other channels.

This basically gives you a better idea of your demographic and how you can maintain and catch their interest. Think of it as your cheat sheet for great subscriber relations.

Channel management

Managing your channel’s data usually means you need to hop onto YouTube and complete a series of clicks to look through all of the information. Even then, some of it will remain hidden from you. Here, the platform audits your entire channel and shares its findings with you.

VidIQ keyword inspector

You’ll also find strategies that would help you scale your channel effectively, which is always a great feature to have no matter which way you’re looking at it.

Automated workflow

There are a lot of what I consider menial tasks that you’ll have to accomplish regularly if you want to find YouTube success. For example, adding tags to your videos manually will take a very long time. This feature basically streamlines that process for you so you can focus on other things.

You can set the software to automatically fill in fields, and save information that you use frequently so you don’t have to keep tabs on them yourself. Think of it as your own personal assistant that frees up more time and energy for you to create valuable content for your channel.

Community management

Responding to hundreds of comments takes a lot of time especially if you try to do it every day. Don’t get me wrong, it’s the dream. But not everyone can sit around and respond to everything especially if you want to stay on top of your content.

This tool basically allows you to save comment templates so you can automate responses. You’ll also be able to moderate comments and community engagements so your subscribers don’t feel like you’re neglecting them and the views they’re bringing to your channel. 

Software cost

Now that you know what to look forward to, let’s take a quick look at how much you’ll spend on each of these platforms and whether or not they’re worth your money. Keep in mind that the decision is entirely up to you. Just make sure you take all things into consideration before you make up your mind.

Let’s start.

TubeBuddy pricing plans

As I mentioned above, TB is marginally more expensive compared to VidIQ. Its plans start at $9 a month and there are basically three plans to choose from.

TubeBuddy pricing plans


This plan costs just $9 a month and it gives you access to productivity tools, a thumbnail generator, as well as tags and keyword research. It’s a great starter plan for anyone who isn’t making a lot of money off of the platform just yet.

Plus, if you have less than 1,000 subscribers, you can get 50% off the price.


Considered their most popular plan, this option costs $19 a month. You will have access to all of the pro tools as well as bulk processing, monetization features, advanced scheduling, as well as card and end screen templates.


Last but not the least, the most expensive option on the platform costs $49 a month. You’ll have access to everything from the previous plans as well as A/B split testing for your videos, retention analyzer, and competitor analysis. 

Summary: Overall, it’s well worth its price - as far as I can tell. It has less features compared to VidIQ, but what you do get are solid and useful tools that will help you scale your channel’s viewership.

VidIQ pricing plans

There are three paid options on this platform as well. It does eventually add up to be more expensive than TubeBuddy, but you need to take a look at what you’re getting first to make sure you have a better idea of why you’ll end up paying that amount.

VidIQ pricing plans


Starting at $7.50 a month, this plan focuses on improving your analytics access and keyword research experience. You’ll basically be able to add up to 3 competitors to track, have limited trend alerts, get basic email support, access VidIQ academy, video scorecard, live stats bar, compare views of your channel average and last video watched, and view basic video analytics.


At $39 a month, it’s certainly starting to get more expensive than TubeBuddy. That said, you’ll have access to all pro tools as well as tracking up to 6 competitors, chat support, one trend alert, YouTube description campaigns, keyword research, historical analysis, top tweets, top trending videos, compare views for any video and playlist, and best time of day stats.


Last but not the least, the most expensive plan costs $145 a month and it gives you access to all features of the platform like 1, 3, or 5 channels, 40, 100, or 200 videos per month on the keyword engine, up to 20 competitors for tracking, up to 15 trend alerts, SEO title and description recommendations, as well as inline tag recommendations. 

Summary: I know, VidIQ starts getting expensive really fast. But, I have to make it clear that you’ll only need to upgrade your plan if you start gaining more subscribers and need to scale further. You’ll get a lot of monetization done on the pro plan, so it should work out well in the end.

Final words

Ultimately, both platforms have very promising features and user testimonials. It certainly seems as though they’re both trustworthy and useful software you can use to effectively scale your YouTube channel.

Now, the only thing you need to worry about is which one is the right choice for you. Personally, I’m partial to VidIQ, but that’s only because the feature set is more extensive and its user interface is more intuitive in my experience.

However, you’ll need to consider the cost of running it. It certainly gets more expensive if you want to have free reign over more tools. But if it works for you, then by all means move forward with a subscription.

As for TubeBuddy, I have to say that it isn’t disappointing. It offers great features, and it’s easy to navigate as well. You’ll like how its plans are less expensive so it’s definitely startup-friendly.

But you don’t have to make the choice right away. You can make use of their free forever plans first to see which one you’ll end up liking best.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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