Unbounce vs. Leadpages Comparison 2022

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Landing page builders are nothing new. So what do you do when you’re faced with a decision of choosing Unbounce vs. Leadpages or otherwise? 

Read through our extensive side by side comparison to help you decide which software is the best for your brand and business.

If you've already decided to get any of these tools, just click the button below

Unbounce vs. Leadpages quick overview

It’s no secret that UB and LP dominate the landing page tool industry. They’re some of the top names you’ll come across whenever you ask any digital marketing expert. 

Unbounce vs. Leadpages Comparison

These two platforms are designed to help you create conversion-geared campaigns that help you collect data and capture the attention of your intended audience. 

But how do they measure up side by side? 

Let’s take a quick look at the main factors you should look at with each of these two tools first. 

What is it designed to do?

Obviously, they’re designed to create landing pages. But beyond that, what else can they do for your business? When choosing “the one” for your brand, you need to make sure you have all the features you need. 

LeadPages has the ability to build websites, certain web pages, and conversion-geared landing pages. This means it’s more of an all in one solution and will be ideal for anyone who wants to be able to build their campaigns and sites on a single platform. 


On the other hand, Unbounce does exactly what the name suggests: minimize the bounce rates of your campaigns. Instead of letting you build any number or type of pages you can think of, it focuses on pop-up and sticky bar creation on top of your promotional pages.

unbounce review_homepage

The editor

One of the most important aspects of any software of this kind is the type of builder that comes with it. Both tools use a drag and drop builder. However, LeadPages boasts a static editor on top compared to Unbounce. 

That said, both platforms are fairly easy to use and are beginner friendly which is a bonus for newbies and users who always seem to be in a rush.

Template options

Templates are a necessity for any landing page editing software. I like how both companies actually have a good range of templates to choose from. Their options vary to fit different niches and business or campaign types which means there’s something that will help you make your job easier. 

Leadpages landing page templates

LeadPages has over 500 listed design formats in their arsenal whereas Unbounce comes with more than 150. These cater to different industries and only require minimal alterations to fit your needs so you don’t have to spend hours creating a page from scratch.

Plan limits

Aside from the usual differences in features as you progress through the more expensive plans each platform offers, you’re also faced with the possibility of your page views, clicks, and more reaching a certain threshold determined by the payment tier you’re subscribed to. 

Luckily, LeadPages doesn’t put a limit to the number of pages, and campaigns you create even on their basic options. On the other hand, Unbounce determines the number of campaigns and pop-ups you can create especially on the lower price tiers. 

Who are the softwares best for?

I’m a firm believer that no two platforms are designed for exactly the same audience. After all, the needs of each business or brand vary and what works for me, might not yield the same results for you. 

I recommend LeadPages if you’re looking for a service that is ideal for startups, beginners, sole proprietorships, budding companies, and marketing agencies who want a convenient and output-tailored platform for creating more than just landing pages and its elements. 

On the other hand, Unbounce would be worth your time if you’re looking for a slightly more advanced piece of software that established companies and marketing agencies can make use of. 

Unbounce pixel perfect site builder:

unbounce landing page preview

Pricing: how much will it cost me?

Both LP and UB have drastically different price tiers. For starters, Leadpages can cost you as little as $25 a month which is why it’s a more startup-friendly option. 

However, Unbounce will cost you a minimum of $79 each month to run which is why it’s a better investment if you’re already established and have the funds to allocate for it. 

Unbounce Pricing Plans

Do they offer a free trial?

Yes. Both landing page builders support a 14-day free trial which you can use to get a feel for the services they offer. I always recommend doing your research before mindlessly dipping your toes into any service. 

This will save you time, effort, and energy from needlessly navigating your way through different websites and tasks when you decide to eliminate factors that would not benefit you from the beginning. 

Is there anything else I need to know?

Before we move on to the actual in-depth Leadpages vs Unbounce comparison, let’s talk about certain key points I noticed while reviewing both platforms. 

I firmly believe LeadPages is a better and more cost-effective option. 

Let’s say you don’t really need the added features for building web pages. But is that your only concern? 

Personally, I’d rather shell out around $30 for an extra service instead of over $70 for the exact services I need especially since it doesn’t affect my business that much. 

The only difference? I might not get use of the website builder. 

But more than that, you also get access to a larger template library, unlimited landing page creation, and a static builder

Leadpages website builder

Don’t get me wrong. Unbounce has its merits, but if we’re talking about overall value, LeadPages is in the lead. 

Of course, if you prefer the former, it’s not an entirely bad decision. After all, you might decide that the LP interface isn’t good enough for you. 

There’s nothing wrong with that. But I suggest you take advantage of the free trial first before you dive into any investment head first so you can make an informed decision for yourself. 

Comparing the overall building experience and template options

Let’s kick it off by discussing in detail what each of these two platforms have to offer in terms of user-intuitiveness and how easy or convenient it was to use them. 

As previously mentioned, both platforms boasted relatively easy to use drag and drop builders. You should also factor in that there’s A/B split testing capability with the two which means you’re able to build well optimized content.

Here are a few of my key takeaways:

  • There are over 500 template designs on the LeadPages library. I like how this gives you more variety, and more options especially when you’re in a rush to find the perfect material for your pages.
  • Unbounce comes with over 150 styles to choose from. This is significantly less compared to the former, but it’s a decent selection nonetheless.
  • You have the ability to build your own design formats from scratch using the highly visual builders on each platform.
  • Parallax and dynamic content are features unique to Unbounce. These allow you to create campaigns based entirely on keywords that target your ideal audience or customers. This also increases your Adwords score.
  • Leadpages is better equipped to improve your customer retention and generation. It comes with several tools like SMS lead generation, countdown timers for certain pages, and even a basic marketing automation feature.
  • Unbounce features a Pixel Perfect Editor that allows you to make exact adjustments to all the elements in your pages.

Who won this round? It’s a tie! Well, not really. I think the winner for this one depends entirely on your preferences and needs. Both tools have a good set of unique features on them. It’s up to you to decide which you really need.

Website hosting

There are three things you need to be aware of when it comes to both platforms and their web hosting capabilities.

1. You need technical knowledge.

2. If you don’t have the technical knowledge, you need someone who does.

3. You need to choose the right approach.

Let me break this down so it’s easier to understand. You can host your website’s software using one of three ways.

  • Host it on the server’s subdomain. Your URLs will show up like this: www.mydomain.leadpages.com this looks less professional, and may even confuse some of your audience. However it’s the easiest and least complicated option of the three. Unfortunately, Unbounce does not offer this choice.
  • Direct it to one of your subdomains. It will look something like this: www.page.mydomains.com this may be the most professional-looking option. However, it will take some time to learn how to do it yourself if you don’t have much technical skill.
  • Bug the development team to create a CNAME account for you. This works the same way the second option does. However, this involves asking for the help of your dev team to make it happen instead of doing it yourself. It wouldn’t be an ideal approach if you tend to create several campaigns at a time.

Take note that LeadPages is compatible with all three selections. Unbounce on the other hand, only allows you to link it to your subdomain. It’s admittedly a more visually appealing option, but it’s not ideal if you’re looking for the most convenient way to host the pages you create.

Who won this round? LeadPages is our top choice simply because it gives you more choices to choose from. Although Unbounce does the right thing by encouraging you to host landing pages on your own subdomain to make it look more professional, it’s nice to have the choice. 

Creating pop-ups and lightboxes and other ways to capture leads

Pop-up forms and lightbox features should come pretty standard with any landing page builder. There are also other methods you’re able to capture your audience’s contact information with both tools.

Unbounce popups and sticky bars: 

unbounce popups and sticky bars

There are options that allow you to add sign-up sheets to your landing pages directly or you can also create scheduled campaigns that are triggered after certain activities. 

  • The Leaddigits feature on LP lets you collect information from your customers through a unique SMS program that isn’t normally used by most digital marketing platforms in the market today. This feature lets you display a 5-digit code to your viewers which they can use to send you their email addresses willingly through text.
  • On the other hand, UB has a Convertables feature that allows you to add scheduled pop-ups to your landing pages which is proven to increase lead collection by a sizable margin.

Who won this round? LeadPages! The software allows you to advertise your brand and collect organic emails using another platform which - if applicable to your business, is a great feature to have. 

Third party integrations

I’m not usually a fan of needing to integrate third party apps. I feel like if I’m using a paid platform, I’d like to make the most of it as much as possible. And if it’s missing key tools that I need and have to source elsewhere, it’s usually a big red flag for me. 

unbounce integrations

However, I recognize there are instances wherein this is necessary and actually really beneficial for any business. For example, if you'd like to integrate directly with WordPress or Woocommerce. 

  • The LeadPages Center feature allows you to automatically integrate certain apps. Take note this tool is extremely limited and you might find there aren’t enough options that would work for your business. However, if it does come with the features you need, then you’ll certainly enjoy the minimal hassle that comes with it.
  • On the other hand, Unbounce has a wider set of integration options. That said, if you’d like to integrate it with social media platforms, you’re only able to do so with Facebook.

Who won this round? LeadPages makes it easier to integrate certain apps and has the ability to connect with several socmed tools aside from just Facebook. If the Center feature has all of the integrations you need, then you’re not missing out on Unbounce’s wider range. 

A/B split testing

Split A/B testing is an important tool for any web-based business. This helps you create effective copies that ultimately boost your conversion results. 

There’s no denying that the absence of this feature would turn me off any tool advertised to create pages and even email marketing templates. 

  • LeadPages does have this feature, but it’s only available on selected plans. The basic price tier does not incorporate A/B test access to their feature list which is a shame given the fact that the tradeoff is that you’re able to create as many pages as you want.
  • Unbounce includes split testing for all of their paid plans. This is mainly why you’re able to better create content that converts when used properly which also significantly lowers your bounce rating.

Who won this round? Although both platforms offer this feature (as they should) Unbounce has a slight advantage in the fact that it offers it to all currently existing plans. On the other hand, LeadPages only offers it in their higher price tiers. 

Unbounce’s dynamic text replacement feature

I've mentioned it before, but this tool really does deserve more than just passing commentary. The DTR ability allows you to create whole campaigns based on keywords you set to target your audience

How is this beneficial? And why do I need to give it notice? 

Think of it this way - most landing pages don’t even show up on search engines. That’s because there’s very rarely enough information to make it actually significant for Google to feature it. 

Unbounce increases your conversion rating and lead generation by helping your campaigns be more visible, searchable, and present in front of your target audience. 

Another direct benefit of this feature is that it increases your AdWords Quality Score. This also equals higher conversion rates. 

What really took me by surprise is the fact that you’re able to customize content on your pages to create a more personal environment for each lead. 

For example, you can set text to be visible to site visitors from certain locations only instead of to everyone who views your website. There are also other conditions you can set to make the experience more tailored to you and your lead’s needs.

Who won this round? Unbounce clearly takes the cake. Despite LeadPages’s great feature set, it simply does not have the advanced reach that UB has with its DTR tool.

Parallax content

This is another feature that is absent with LP. Basically, what it does is that it gives you the option to redirect certain leads to pages where they’re more likely to make a conversion

How does this work? 

The general idea is to rely on customer activity. Depending on the interests of your customer and the elements they view on your pages or campaigns, the Parallax tool intelligently identifies what content would most likely lead to a sale. 

This feature is more advanced than you might think and is one of the reasons why the software is named Unbounce. 

Who wins this round? Unfortunately, LeadPages doesn’t have a similar feature which means UB is the clear winner here. 

Basic plan comparison

I’ve mentioned before that LP is less expensive compared to UB when it comes to their starter plans. To be able to make a better, more informed decision, let’s take a side by side look at what features come with each plan. 

LeadPages standard

Leadpages pricing plans

Priced at $25 on a monthly basis, the initial price tier comes packed with features and benefits. It’s certainly more cost-effective for startups especially if your business hasn’t started earning anything yet. 

  • One domain support for the website builder
  • Unlimited landing page, pop-up, and alert bar creation
  • More than 40 integration options
  • Ad builders for Facebook and Instagram

Unbounce essential

Unbounce Pricing Plans

Starting at $79 a month, the UB essential plan packs way more than what the standard LP plan has to offer. However, it comes at a price and a steep payoff. 

  • You’re able to create up to 75 landing pages plus eight pop-ups and sticky bars
  • There is a 500,000 unique visitors limit to your pages
  • You can integrate an unlimited number of domains
  • Split A/B testing
  • Dynamic text replacement
  • Smart traffic tools
  • Unlimited user accounts
  • Page speed boost
  • SSL encrypting
  • GDPR compliant content and campaigns
  • Access to a copyright-free library with Unsplash

Summary: As you can clearly see, Unbounce offers more advanced tools even in their most basic plan. However, it’s also significantly more expensive compared to Unbounce when you’re first starting out. It really depends on what you need for your business or brand. That said, you can really benefit from UB’s advanced features if you want to maximize the conversion rates of your pages.

Who would benefit most from using Leadpages?

LeadPages is better known for its landing page builder feature since that’s how it started out in the market. Since then though, it’s made significant strides to remain relevant and useful to a wide variety of users. 

For example, they’ve started incorporating CRM tools. Although the feature is still new and isn’t ready to compete with any top autoresponder apps in the industry, it’s a good step to take in the right direction for improvement. 

Leadpages website templates

As someone who prefers convenience, I have to give it credit for trying to give its clients more competitive attributes without all the complications and technical skill that usually accompanies such accomplishments. 

However, I also find it irrelevant in my field especially since I’ve developed a need for better, more advanced features. 

On that note, LeadPages is a good choice for you if: 

  • You’re just starting out and want a simpler software to use for collecting leads and encouraging conversions on your pages. 
  • You want to be able to design your website and web pages on a single platform.
  • You’re not willing to spend more than $30 a month initially.


  • It’s more affordable
  • It’s simpler to use
  • You’re able to collect customer information through SMS
  • You can connect it to other social media platforms aside from Facebook
  • There’s no limit to your traffic and the number of pages you create
  • There are over 500 templates to choose from


  • The features are more basic and won’t give you enough room to scale your business
  • Split testing is only available on more expensive plans

Who would benefit most from using Unbounce?

Not many people know this, but Unbounce actually pioneered the landing page builder industry. Since its creation, it’s gained the interest and trust of several digital marketers who are well-known in the field. 

Their wide range of advanced features are designed to minimize your bounce rates and skyrocket your conversions. This is what any sane business owner wants to do, right? 

unbounce target audience

However, it does come at a price: nearly $80 a month to be exact. Plus, you also need to consider the fact that there are several learning curves. 

That said, Unbounce is a better option for you if:

  • You want to increase your AdWords rating
  • You want to have a wider reach
  • You don’t mind spending a reasonable premium to get advanced features
  • You want to maximize your conversions
  • You want to customize your customer’s experience on your pages
  • You already have an established business
  • You want to have access to a better drag and drop builder


  • You can build conversion-geared landing pages quickly
  • The dynamic text feature allows you to build campaigns revolving around keywords
  • The editor is highly customizable
  • There are over 150 templates to choose from
  • A/B split testing is available across all plans


  • There is a limit to the number of pop ups and sticky bars you can create
  • Your web traffic is limited according to your plan
  • It’s expensive for startups

Unbounce vs Leadpages: which is right for me? Final thoughts

Overall, I have to say that you can’t go wrong with either platform. While both are popular choices for many business owners, there are a few things you need to consider. 

First, you need to make sure your budget allows you to invest in the platform you want. LP is less expensive. However, it also means you’re giving up key features that UB has to offer like Parallax content and dynamic text replacement. 

Second, make sure the software you use has all of the features you need. UB may be more expensive, but if you’re scaling your business, it has more features that allow you to reach a wider audience with higher conversion rates.

And finally, make sure you’re thinking ahead. As with any business investment, make sure you think ahead of now. It may seem a good idea to invest in one platform solely because it’s more affordable, but would you really be able to reach the full potential of your business on it?

To cut it short, I like the simplicity LeadPages brings to the table. However, you can’t beat the efficacy of Unbounce despite the somewhat hefty price tag.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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