Understanding Problems with an SEO Audit

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People have many problems that must be fixed, but they are unaware of their existence.

Therefore, the steps in this process are to pinpoint the issues, develop the solutions to solve them, and put them into action. An SEO audit is one of the first options people can use to learn more about the problems of their web presence. 

Business owners must understand the issues that must be solved, and a full report from a technical SEO audit can help.

Can It be broken if it looks and works properly?

Many people are unaware of the problems that lie underneath the surface. Usually, if it looks and functions like it should, people do not think anything is wrong with it.

Understanding-Problems with an SEO Audit

As a result, they apply the same principles to just about every aspect of their business, which is why they reach a standstill. 

The activity follows its course but does not reach its full potential or deliver the results the company deserves, regardless of the owner's efforts.

The company's web presence is one of the best examples. Business owners put in a lot of effort to create a website they consider ideal for their company. It may look nice, deliver the right message and offer a transparent image of the activity.

Links may work adequately and transport the users to the targeted pages, and the content may seem according to original ideas. Still, even so, the site can have serious issues when it comes to SEO. Why?

People are unaware that software issues can be severe, even if there is no apparent problem with the results. What seems typical for the owner may not rise to the standard of other users or search engine crawlers.

The coding must be executed appropriately to avoid broken links or suspicious activity in the background. Many issues are not intentional and can cause a lot of grief, even if they were meant to improve certain aspects of the web presence. 

Rely on experts for an efficient SEO audit

Why must business owners even consider an SEO audit if everything looks great? Search engine optimization is a big part of any web presence because building a fantastic site is never enough.

Rely on experts for an efficient SEO audit

It must be tuned according to search engine algorithms because users rely on search engines to find what they seek

Without SEO, websites will remain in the shadows forever, and the resources invested in them will be thrown out the window with nothing to show for the effort.

The best option business owners can rely on for an SEO audit should be an outside source. The ones who built the site or are maintaining it will always be subjective and may overlook certain aspects.

An external SEO expert will always have an objective opinion and will be able to analyze each element of the web presence to deliver a complete and comprehensive report. It will point out what can be improved and will also provide solutions.

It is vital to remember that a complete SEO audit needs to cover more than one part of the site because each factor plays an essential role in its performance

Many technical aspects can ruin the user experience, but these are not the only ones.

For example, on-site problems with the content and users' interest in it can cause many headaches. Some off-site issues can also lead to unwanted results, diminishing the chances of improving search engine ranks.

The road to efficient search engine optimization is long and winding, but the destination is within reach with the proper guidance.

A reliable team of experts will always begin the journey with a complete SEO audit to create a solid foundation for everything they want to build

It will take time to reach the end of the road, but the outcome will be a solid web presence that will help the company grow online and offline simultaneously.

Problems analyzed and improved by the technical SEO audit

A website's technical part should be the experts' first target. Therefore, the design should be the first part of the technical SEO audit. It may look nice at first glance, but it may contain many elements that can cause problems.

For example, graphical factors, pictures, videos, and various animations can influence the user experience. Some can be removed, and others can be replaced, but each page must send the right message to the visitors from the initial visit.

The website's structure is also an essential factor analyzed during the technical SEO audit. Users must have an easy time finding what they are interested in, so the structure must be clear and easy to navigate.

For example, major interest categories must be accessible from the home page, and the rest of the pages must be grouped based on interest. A site map can offer guidance, but the overall structure must be intuitive so users can navigate it easily.

Meta elements are vital to a web presence but must do more good than harm. Therefore, they have various attributes on the company site pages.

These describe the web pages on which they are used, and search engines can use their information to categorize them accordingly.

Therefore, a complete technical SEO audit will focus on the meta tags to ensure search engines understand the content of that page and create an accurate image of the company's web presence.

Last but not least, the loading speed is an important feature the technical SEO audit will analyze because it directly impacts the user experience.

On average, users spend only a few seconds on a site waiting for it to load. However, if it takes too long for the content to load, they move on to the next option, which means a potential customer has been lost.

That is why the performance of each page must be at the highest standard.

On-site content issues that must be addressed

Once the technical glitches have been resolved, it is time to focus on the other parts of the web presence.

On-site content issues that must be addressed

Loading blank pages at record speeds are not the ideal solution for a company, so the pages' content must be analyzed from different points of view.

No matter how big the site may be or how many pages it contains, every word must go through the experts' filter before it can be cleared to be a part of the website.

The originality of the content is first analyzed. Search engines value new information, so websites need to use original content on every page they publish

For example, a complete description of the business, its activity, and the products or services it sells must be done through original content.

On top of that, the text must be structured according to the demands of search engine algorithms. That will help search engine crawlers analyze the content of each page easier.

Keywords must be used in every text that will be posted online. These are the ones that allow search engines to close the gap between interested users and the company's web presence. 

They must be chosen based on the business activity or the products or services it sells.

A thorough market analysis can reveal some of the most popular keywords. Choosing the right ones can increase traffic, boosting sales and the website's rank simultaneously.

The crawlers can analyze the quality of the information presented within the text. In addition, they can determine the value of the information and the interest it will show to users.

Finally, a team of specialists can provide the answers needed to post quality content online. It will be adequately structured, contain the right keywords, and attract the visitors' interest, improving the website's rank in search engine queries. 

Off-site aspects that lead to better results

Once the company site has been optimized at the highest standard, it is time to focus on the outside factors influencing its optimization.

Off-site aspects that lead to better results

The first aspect would be a thorough analysis of the market and the competition and reverse engineering their activity

Then, specialists can offer a better solution to improve the rank of the company website, building its popularity and boosting the traffic it generates for better exposure and improved sales simultaneously.

Building links is a widespread practice that delivers results, but specialists must keep an eye out for broken links because they can damage the site's reputation

Therefore, they must be removed or replaced as soon as possible, while other links are built using high-authority relevant websites to post new and original content.

The more backlinks are created, the more popular the site becomes, and the easier it will be to reach the first pages of relevant search engine queries. You should also focus on getting affordable and multilingual link building if your website is based on a different language than standard English.

Conclusion

A complete SEO audit is the foundation of the future for any company's web presence.

Business owners who want to use the web to improve their business must rely on on-site, off-site, and technical SEO audits to spot and fix the problems

In addition, specialists should be entrusted with the company's online future if they have the skills and experience to pull it off.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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