Understanding The Benefits Of Using Shopify

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Shopify is a marketplace that helps businesses create and manage their own online store. This powerful e-commerce software and reliable, low-cost payment solutions give entrepreneurs everything they need to sell and run their businesses.

With over 150,000+ businesses selling on the platform today, let's break down some of the benefits of using Shopify!

Well-established system

Shopify is a well-established system that can be used to sell products around the world. Shopify enables anyone, no matter how inexperienced they are in business or online selling, to set up an online store quickly and effortlessly—all without ever needing to write code. 

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Of course, for people who are not familiar with coding, it might seem a little bit daunting, but luckily, there is an option to engage with Shopify developers to build your online store. This way, there is no need to worry about complicated installation processes, server configuration issues, or compatibility problems. 

Shopify’s design is also very user-friendly and can be customized in many different ways to match your company's needs. The site update “timeline” feature lets you easily preview how changes to your page will look before implementing them. This saves time when compared to having to make multiple updates before seeing what the final product looks like. 

Search option

Another important benefit of using Shopify is how easy it is to find items within your web store. The search function allows you to use keywords or phrases related to what you're looking for instead of scrolling through pages of products before finding what you need. This helps both customers who are looking for something specific as well as people who are browsing for ideas.

The search function is also easy to customize depending on your needs - whether you want it to be more or less broad, Shopify makes that possible!

Product diversity

Shopify enables you to introduce a diverse product line into your web store because of this. In fact, setting up a Shopify account can be completed in less than five minutes! This way, if the product you want to sell is not listed on their website or if you have created your own custom product that needs to be set up on the site, you can do so within minutes.

Shopify also has a function called “Liquid.” This is Shopify's syntax that allows users to customize and design webpages for their online store by creating elements such as headers and footers with metadata or adding dynamic content throughout the webpage. It is important to note that Liquid code is very easy to use and can be learned quickly - allowing you to create your own designs whenever necessary! 

Integrations

This service provides the ability to easily integrate with multiple third-party applications and services which is another key benefit of using their platform. This allows you to get more out of your store than just selling products.

For example, Shopify recommended products apps is a great option to drive conversions for sellers and for buyers to easily find new products that they may be interested in.

Shopify Integrations

For example, if you already use Quickbooks or Mailchimp, then these can be integrated into your site so that managing inventory becomes even easier. Don't worry about having to manually enter information from different systems into Shopify because these integrations will do all the heavy lifting for you automatically!

One of the most popular features is Shopify's app store which offers a huge range of apps for many different e-commerce needs. From shipping to analytics, there are thousands of products that can be integrated with your online store so you don't have to go through the hassle of doing it yourself!

International selling with global shipping options

With certain platforms, it may be tricky to ship internationally because there are various customs laws and policies in place that need to be followed. With Shopify though, all you have to do is tick a box on your shipping page to indicate that you want your items shipped internationally and the system will automatically generate the relevant customs forms for each country they're being sent to!

This makes it easy for you to offer international shipping to your customers without any of the extra hassles. 

SEO friendly

Shopify is also an SEO-friendly platform. Setting up a website on Shopify makes it easy to use the search engine optimization applications such as Google Analytics and Search Console within your site.

These can be used to track how customers are visiting your pages and what they're looking for on your online store. This way, you can decide whether or not to change things around to better attract more traffic and encourage sales conversions.

Whether you're using Shopify's built-in SEO features or trying out third-party ones, this will help make sure that your pages remain visible on search engines. Thus, even if you don't have any experience with designing websites personally, your web store will still be able to appear on Google, Bing, Yahoo, or any other search engines. 

It's built-in blogging platform makes it easy to create blog posts and use add-ons and apps like table of contents, etc.


Streamlined order management

Shopify also makes it easy to manage your orders as they come in, as well as those that have been completed. You can check out how many active or completed orders you have on the Orders page where you can view them by date, status, and more. Each order will provide a summary of all details related to its contents and shipping prices. 

Can You Use Clickfunnels With Shopify_

To make things easier on yourself, there is a Review Order button that allows you to quickly approve an order without going through each line item separately. If something needs to be modified after the order has been approved, then the Edit Order button allows you to do so without losing any of your work!

Access to analytics

Shopify's analytics page is another extremely useful tool that will help your business learn from its successes and failures alike! This way you can stay on top of what customers are doing within your store to improve their overall experience.

This is done by tracking things like the average time it takes to check out, which products are bought most often, and how many orders you receive daily. From this data, you can easily identify what needs improvement and where your business stands compared to similar industries.

So, with the Analytics section, you'll be able to see information about traffic sources, referrers, most viewed pages, most/least viewed products, and more! 

Customizable checkout process

Shopify makes it easy for customers to buy items at your web store by using its simplified one-page checkout. This makes it so that customers don't have to leave your site to create an account or search for their selected products.

Furthermore, Shopify lets you decide how the one-page checkout should look by having the ability to modify its appearance completely. You can choose between several different themes available in Store Designer or even design your own unique theme!

Shopify also provides other features that you can work with if you are looking for something more advanced such as gift cards, gift certificates, loyalty programs, and discount codes - all of which are easy to set up on Shopify's site!

Payment options

What good is an e-commerce platform without payment options? Shopify allows you to accept payments from anywhere in the world through credit cards, debit cards, cash on delivery (COD), bank transfers (online and offline), PayPal, Google Wallet, Apple Pay, and Shopify Payments service. It also supports multiple currencies, while everything is calculated automatically through Shopify's software.

Perfect for business owners in any country with a wide range of payment options!

Also, Shopify is one of the most affordable e-commerce solutions on the market today. For example, if you sign up for Shopify's free 14-day trial (which also includes a $50 coupon to help you get started), you can receive unlimited bandwidth and file storage, over 100 fonts for use with your website + domain name transfer!

Responsive customer support

Lastly, Shopify is known to have great customer support that is available 24/7 365 days a year! Whether you have technical issues with your account or just general questions about their services, you can rest easy knowing they won't leave you hanging. 

Open source

In addition to this, there's also an amazing community of entrepreneurs who are willing to guide each other towards success by sharing helpful resources such as blog posts and invaluable knowledge through Shopify's customer forums! The best part about them is that you can sign up for a free account and browse around to see what they have to offer!

Open source

Shopify prides itself on being an open-source platform where users can communicate ideas, discuss problems, or even collaborate on projects related to the application. Users are welcome to share their opinions on what could be improved within their environments while developers can express their ideas of how Shopify could be improved.

Shopify is a very transparent company, and communication can easily flow smoothly between developers and users because of this. This encourages an active community that benefits the entire platform as a result.

Shopify provides an affordable, reliable solution for entrepreneurs who want to create their own online stores. With its powerful features and all of its benefits, there are hardly any downsides - making it an attractive e-commerce platform for businesses of all shapes and sizes - it's easy to start selling online with your own store without having to spend too much time or money on developing one from scratch! 

If you already have your own store and want to switch to Shopify, you can use the Shopify migration tool. It will allow you to transfer your data from your current eCommerce platform to a new Shopify platform in an accurate, painless, and secure manner.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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