Voice Search Optimization: Preparing Your Website For The Future

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If your website isn't ready for voice search, it could be true. These easy voice search SEO strategies can boost traffic from Siri and Alexa users and are important for your overall SEO plan.

What is voice search?

The optimization of keywords and keyword phrases for searches with voice assistants is known as voice SEO. According to a number of SEO experts, voice SEO is essential for websites to show up in voice assistant search results.

How voice search works

The voice search process is simple. Here’s how voice search works:



Voice search devices come to life when you utter a specific trigger phrase like "Ok Google" or "Alexa." This magic phrase awakens the device, ready to assist you.


Once activated, users proceed to ask their burning questions or seek information on a particular topic. This can range from asking about the weather to querying historical facts or even requesting a recipe.


The voice search device diligently processes your query and then delivers the answer. It can do this in a couple of ways, depending on the device and the nature of the question.

Link sharing

For instance, when you pose a question to Google on a device like Google Home, it may respond with something like, "I've sent you a link in your Google Assistant." This means it has found a relevant webpage with the answer, and it sends you a link to that webpage.

Text-based response

On the other hand, Siri has its own unique approach. Instead of reading out the answer aloud for many inquiries, Siri often directs you to what it found on the web that closely matches your search query. This means Siri may provide a textual summary or a link to the source where you can find the information.

The benefits of voice search optimization

Due to the growing popularity of voice-activated virtual assistants, voice search optimization has grown in importance as a component of search engine optimization (SEO).Businesses can get a number of advantages by optimizing for voice search, including

Gaining visibility in voice search results

Google voice search

By making a website more visible in voice search results, websites have a better chance of being found by voice search users.

Increased customer satisfaction

Businesses may increase customer satisfaction and make it simpler for individuals to locate what they're looking for by responding to voice search questions with precise and pertinent information.

Enhanced credibility with the target audience

As individuals are more likely to trust a company that gives them the information they need, providing accurate and pertinent replies to voice search inquiries can increase trust with the target audience.

Increase your audience

By optimizing for voice search, businesses may reach a wider audience and participate in this expanding industry. The prevalence of voice searches is rising.

Impact of voice search on SEO

Voice search is altering how consumers look for information, which means it has an impact on SEO as well. When using voice search, one of the largest changes is how users formulate their questions.

When speaking as opposed to typing, people frequently utilize longer phrases and more natural language. As a result, content producers must make their content search engine friendly.

The way search engines display results for voice queries is another issue that has an impact on SEO. Instead of a huge list of search results, consumers who utilize voice search often only get one or two results. Being at the top of search results for pertinent keywords is therefore more crucial than ever.

The best strategies to optimize voice search

The popularity of voice search is increasing and is here to stay. The good news is that you may adapt it without completely changing your SEO strategy. Optimizing for voice search aligns seamlessly with the broader trend of aligning with user intent and delivering a top-notch user experience. Here are six strategies to optimize for voice search:

Prioritize local SEO

Local queries are frequently the focus of voice searches. Compared to text-based questions, they are really three times more likely to be local searches. Most of the voice searchers rely on website builders such as Squarespace for better user experience. To address this, concentrate your SEO efforts on the local level. Publish content with regional keywords that is tailored to your area. Making sure your website consistently conveys the nature of your local business is crucial.

Why All Small Business Owners Should Invest in Local SEO

Develop conversational and brief content

Keyword stuffing is a thing of the past. Authenticity, the use of natural language, and the availability of high-quality content are essential components of effective SEO. Because people utilize a conversational tone when speaking to voice assistants, voice search reflects this trend.

Your writing should be succinct, interesting, and in line with how people ask queries of their voice-activated assistants.

Benefit from structured data

A secret weapon for SEO optimization is structured data, often known as schema markup. Even though it doesn't really affect ranks right away, it can provide you a competitive advantage, particularly in voice search. Search engines may classify and organize your material by utilizing schema markup.

Given that voice search often seeks specific information like operational hours, contact details, and addresses, structured data can be your ticket to more accurate results.

Optimize your Google My Business Listing

Your Google My Business Listing is vital for local SEO and voice search. Voice searches often aim to extract essential business information like contact numbers, addresses, and opening hours. Ensuring your Google My Business listing is accurate and comprehensive is an expedient way to provide precise answers to voice queries.

Adaptive design for mobile

A substantial portion of voice searches occur on mobile devices. As a result, it's crucial that your website provides the best mobile user experience. Google's algorithms heavily favor mobile-friendly websites.

If your site doesn't function well on mobile devices, users will bounce, signaling to Google that your page isn't worthy of ranking. Given the increasing prevalence of voice searches via mobile, this aspect cannot be ignored.

Produce content that answers user queries

Voice search users tend to pose questions. Google gives information on the most popular queries. Use this information to create content that focuses on these requests. Your content should be enjoyable and interesting in addition to providing solutions.

Modern SEO techniques have become crucial to grow organic traffic from voice searches. Businesses can effortlessly strengthen organic traffic by taking advantage of the significant number of voice searches that take place regularly through the use of current technologies and correlating searcher context.

Increasing your organic traffic necessitates optimizing for voice searches. With the proliferation of voice searches, adapting your SEO strategies to accommodate this trend is essential. Search engines have had to adapt as a result of the change that voice search has brought about in how consumers look for information.

You may use voice search to increase your organic traffic by being in line with user intent and offering a top-notch user experience. And for those seeking website building solutions, many reliable options, such as Squarespace, are readily available.

Stay on top of voice search trends with SquareSpace

The prevalence of voice search is rising, and it doesn't seem that this trend will slow down. Indeed, we are rapidly approaching a day when we will mostly search with our voices. Consult with experts who are knowledgeable about voice search optimization if you want to effectively adapt your website for how users search.


If you'd like to collaborate with the trained experts at SquareSpace, please contact us online or give us a call.

Key points:

  • Voice search is on the rise, with over 25% of global online users using it on mobile devices.
  • Popular voice search devices rely on specific search engines, such as Google, Bing, or Safari.
  • Voice search has switched the focus of SEO to user experience by highlighting natural, conversational searches.
  • Future developments in artificial intelligence (AI), rising smartphone usage, and local business optimization are all positive factors for voice search.
  • Six practical tactics will help you optimize for voice search without fully changing your SEO approach.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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