Can you earn a lot of money with affiliate marketing? The answer is a resounding yes. Even some of the best digital marketers still do it.
However, your success depends on many factors, and that includes how smart you are in managing your money, especially your cash flow. Any big profit is useless when you are spending a lot on campaigns that don’t give you the best returns.To give you more ideas about it and whether it’s the right software to use, read my Voluum review 2020 post.
Make sure you get to the end where I provide two equally reliable alternatives.
If you've already decided to get Voluum, just click the button below to sign up.
What is Voluum?
The Voluum tracker is a product from Codewise, which, based on its website, has a solid track record in the industry. It touts itself as the primary provider for optimization programs for ad measurement and exchange.
The self-funded business has workers in the UK, USA, and Poland and serves over 5,000 customers in more than 150 countries. Meanwhile, the software already tracks total revenues of over $2.5 billion each year. It also runs over 230,000 campaigns every month.
The platform supports big brands like Unilever, while the business is a member of the World Economic Forum, the United Nations, and the European Internet Forum, among others.
By these credentials alone, you know that this program is not a fly-by-night software.
Now, what about the tracker? Later, I will discuss some of its main features and, most of all, the pros and cons of the entire program. At this point, let me share the ideal users for Voluum:
It is not for those who expect the Voluum tracking software to produce positive results all the time. This doesn’t decide for you - you do.
However, it can help you save time, maximize your available assets, and, most of all, make you a smarter online marketer.
Voluum has four different pricing plans:
When you want to sign up, you need to choose among these options. There’s no Voluum free trial, although you can scour the Internet for any possible Voluum discount. You can sign up for a free demo. As you can see too, the cost per month drops when you pay the annual plan.
I understand that Voluum pricing for each can significantly vary, so here’s my opinion:
Voluum software features
To learn how to use Voluum is to know its distinct software features. This one packs a punch, to be honest, so I will focus on the most essential ones:
To maximize your resources, you need to run multiple affiliate marketing campaigns, and these can take back-breaking work. You will deal with various target audiences, create the right offers for them, design landing pages, and then set the budget for your ads. These are on top of keeping track of your performance.
Thus, one of the key features of Voluum is the automizer, which, as its name suggests, automates your different campaigns. From the platform, you can run it, so you need not switch between different screens and apps.
However, the best part is it also automates the way your campaigns react to changes in performance. As an example, if your performance is good, then the system increases your bid automatically.
2. AI optimization and A/B testing
If you want to drive the right people to your offers, then you need to make the right ads. That’s what A/B testing is necessary. Here, you can create different copies of the ads and determine which one provides the best conversion.
Other tracking programs can do this for you, so what sets Voluum apart is it uses artificial intelligence to optimize your ad’s performance. It considers many factors such as the device your target audience is using to deliver the right best-performing ad.
3. Anti-fraud kit
Those robot clicks and bot traffic can distort the data you can collect, not to mention it can expose the vulnerability of your URLs. Voluum tries to avoid that with an anti-fraud kit.
4. Extensive campaign tracking
The heart of Voluum is its extensive campaign tracking capability. It considers several data points and tracks the performance of various aspects of the campaigns, from offers to landers, across a lot of third-party sources, including Facebook and Google Ads.
It also deems such a method as “granular,” which means it should leave all stones unturned. You will know where your money is going and whether it’s generating the income you want.
You can monitor different types of traffic, such as organic or paid, and events, from click-throughs to offer uptake.
5. Mobile app
Many marketers are also digital nomads, which means they’re always on the go. But even those who are not many find themselves outside the home once in a while.
That can be challenging, especially when you’re tracking performance, since every negative change could mean significant income losses.
6. Extensive reporting
The only way you can make sense of the information available is when you can generate reports, and Voluum lets you do that. The reports are available in real-time, and since they're in the cloud, they are accessible anytime, anywhere.
You can break the data down in different categories, including how you're performing across various cost models. You also have the option to share the files with your team (if you have one).
7. Data retention
Data retention refers to how long the platform keeps or stores the collected information. This one depends on the plan you're using.
For example, the Discover option allows you to keep them up to three months. Agencies, meanwhile, can hold their information up to 24 months or 2 years.
The company says it won't delete your data after these periods. However, you need to upgrade your plan, depending on how far back your preferred data goes.
8. Campaign migration
If you wish to move from a different platform, Voluum offers a campaign migration service. I consider this an important feature since you don't really want to start from scratch.
Moreover, the data you might have gathered in your previous platform could still be useful at any time.
Voluum review 2020: pros and cons
Based on its list of features, solutions, and other user reviews, I reckon the following pros and cons of the platform:
Because choosing the right link tracking program is about choices, let me share at least two, which can be great Voluum alternative apps. Here, I'll share salient points, especially their pros and cons.
While I believe that Voluum offers the most comprehensive reporting, analytics, and tracking, ClickMagick has its few bells and whistles:
All these have a free trial version, and you can get your money back - no questions asked - within 30 days if you're not happy with the software.
Now for the cons:
The costs can also change depending on the number of events you expect in a month.
The primary question in this Voluum review is whether it's an excellent marketing tracking tool out there. The answer is YES.
In fact, of the three, this will be my preference. Even if the learning curve can be steep, especially for newbies, the amount of data you can gather is worth the penny you spend.
The automation process and artificial intelligence embedded in its design will allow you to run multiple campaigns, track URLs and commissions, and generate reports in real-time as efficiently as possible.
Scalability is another reason. As the business grows, digital marketers need a program that can accommodate their increasing needs.
However, if budget is an issue and you're looking for something simpler, the Voluum alternatives are worth the shot. ClickMagick is the cheapest of the three and offers phone sales tracking.
If you want something in between (not too expensive but not too simple either), there's ClickMeter.
In the end, though, these tools can only give you data. You need to learn to use them to make the right business decisions. Only then the software succeeds in helping you.