5 Ways To Optimize Your Amazon Product Listings

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Why need to optimize your product listings? Well, optimizing listings helps in increasing conversations, listing traffic, and overall profits.

Amazon was built to sell products, and in doing so, the entire functioning is about its on-page optimization. So, you need to be in the loop

One of the main advantages Amazon has is its systems and code which are pretty stable, so, once you know how to optimize, you will have a blueprint that you can use with ease for each of your listings. 

Actually, you might be surprised to find out that the whole process of doing this is much simpler than you might think. 

All you need to have is a good understanding of what you can optimize and what you should, as well as the right strategy. 

You just need to think as if you were your own customer, use keywords in the right way, understand image requirements on Amazon and a few other things, and you will be away! 

Are you ready? It’s time to find out how you can optimize your listings, so you are selling like never before!

#1. Adding & auditing hidden keywords

Most of us know that with the most primary keywords we do not get a huge amount of wiggle room in a creative sense. However, they should be to the point, should, and appear in titles and descriptions. 

5 Ways To Optimize Your Amazon Product Listings

Keywords are one of the most brilliant things you can use when it comes to optimizing any form of content online

Much like you should have keywords optimizing content for Google Adverts, keywords for Amazon help to optimize your products listed

You want to make certain that your keywords and search terms that you use are going to match up nicely with what your prospective shoppers will be typing in on Amazon.

Amazon does differ from Google Ads though, as it won’t allow broad matching

Your keywords need to match specifically what shoppers are searching for to make sure that your listing gets shown to them. 

Consider a few things: 

  • Ensure your product keywords are logical, and in the logical order of how someone would search for them.
  • Ensure they are accurate and do not mislead in their wording or category.
  • Never include punctuation in keywords.
  • Exclude any terminology that is not a ‘forever’ word, such as ‘sale’, or ‘new’.
  • Any hidden keywords need to be generic, do not include any identifiers such as product names or brand names.
  • Ensure all keywords are spelled correctly, and do not include abbreviations, variations, or any misspellings or alternative names.

#2. Think like your customers with product features

One of the main things you should be doing as a seller is thinking as if you were looking to buy from you. Get into your customer's shoes, why is your product ideal, why is it better, what has it got going for it? 

Product features. This is the bullet-pointed list that will precede the description. Consider what features your product has that will be of most importance to your customers

However, the first thing you should do is use this section to answer any questions your customers may have about the product, look at what you have learned from customer research, answer their questions and show them why they should buy it. 

If you want to enhance your product listing even further, consider investing in high-quality Amazon product photography. Visuals play a significant role in capturing your customers' attention and conveying the value of your product.

Really, you want to have a good 5 points per each listing. Include what your warranties and  guarantees are, explain the materials quality, and ensure that every point you make is clear and easy to read for everyone. 

Putting yourself in the perspective of your customers can go a long way as you do this. 

Remember the better this section is, the less time a customer will be wasting scrolling through the description

#3. Follow product image guidelines

Amazon will allow you up to 9 images for you to show off your product, and so these images can make or break any potential sale. You can use a collage maker to display multiple images together as a single picture.

Follow Product Image Guidelines

However, firstly, you need to match Amazon’s image guidelines. You need them to be accepted but also need them to be a good-quality photo that will be optimal for converting. 

Check out these guidelines:

  • Pure white background with product filling 85% of the space to highlight and enhance your product.
  • Images should be a minimum 1000x500px making them a high quality.
  • Make sure they look good when the zoom function is used. This means they need to be 1000x10000px.
  • Use TIFF, JPEG, GIF, and PNG formats.
  • Dimensions should be 1000 or larger.
  • Use CMYK color mode or sRGB color mode.
  • File names should be made up of the product identifier (i.e. Amazon ASIN, EAN, JAN, 13-digit ISBN, or UPC) then followed up by a period and appropriate file extension.

Amazon site standards for product images

  • Images need to be cover art, or a pro photo of your product. Drawings or illustrations of the product are not acceptable.
  • Images should not contain any confusing additional objects.
  • Images need to be professionally lit, photographed, in focus, with realistic colors and smooth edges.
  • Books, movies, videos/DVDs should be front cover art & fill 100% of the image.
  • Products should fill 85% or more of the image unless otherwise stated (see above point).
  • Full product needs to be in frame.
  • Backgrounds need to be white (RGB 255, 255, 255).
  • Pornographic & offensive material is prohibited.
  • Images need to contain no inset, graphics, or text.

#4. Consider ratings & reviews

Ratings and reviews are a very important part of you optimizing your products listing. When you choose between two products which are alike, it is often good ratings that make the difference

Consider Ratings & Reviews

This means that you need to put effort into reviews and ratings as a part of optimizing your Amazon listings. 

Product ratings will be based upon performance, relevance, and conversion rank, and reviews play a very large role in improving overall product and brand rates, as well as in the social proof of your product and page, resulting in more trust. 

There are things you can do to enhance this, and optimize your ranking/ reviews. 

Firstly, always ensure that you provide a great shopping experience to your buyers, use automated emails to keep people informed at each stage. 

Then invest money and time into ensuring the products you sell are great, and send follow-up emails after sales, asking for feedback from your buyers. 

Consider requesting reviews from loyal customers, through social media, and email newsletters.

#5. Get to the point

You will have about 300 or so words for you to use in your product description. Providing you with the ability to give your buyers all the information they could want about your products in a detailed fashion

Get To The Point

But, what customer wants to read half a book before they know that your product is good and ideal for them?

They want the information they need at their hands efficiently and quickly. So, you should be keeping your descriptions to the point and short in a simple and easy way. 

In order to do this best, you should keep your sentences short and concise, at 25 words maximum. Much like with your product features, you want to start off with the most important ones first. 

You should also keep your product descriptions in the language that your target audience will relate to, this includes dialect, jargon and such, not just large language. 

You should also speak in the voice of your brand as well, in how you project your brand, and how you want your customers to see you and the attitude you want to communicate to them. 

Your descriptions also need to have the aforementioned keywords in them as well. However, your description still needs to flow properly, it should not be stuffed with keywords to the point where it makes no sense, or sound computer generated. 

Note that your product descriptions should never be:

  • Copied from the direct manufacturer.
  • Be full of capital letters, or rammed full of over-promotional language.
  • Be a cluster of grammatical errors and incomplete sentences.
  • Include your brand's name.
  • Include your brand's website.
  • Contain any contact details.
  • Be used to sell any products outside of the listing.

You should be separating items and should use bullet points in your listings. By doing so you will be able to display a vast array of information valuable to your potential buyers.

Conclusion: 5 ways to optimize your Amazon product listings

The most important factor is that you will need to convey all of this information, from bullet points, product descriptions, headings, and even keywords in a tone that will appeal to your customer base and draw them in to buy your product. 

Your customers should be your primary focus at every turn, they are the ones you need to focus on as they are the ones who will make or break your business

If you have not chosen specifically who your audience will be, you need to ensure you get to know your audience first. Do surveys if you must, and ensure that everything you tell your customers about your products is direct and to the point.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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