Webflow Pricing Plans: How much does it cost?

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How much does it cost to use webflow? The company is known for its highly affordable, yet flexible pricing plans. Webflow has several pricing options for beginning users, including a free plan that limits you to 3 projects and 2 pages and a mobile plan that supports unlimited projects and pages plus video exports. 

But if you're planning on going through with their premium plans, is it really worth it?

In this Webflow pricing review, I'll uncover everything you need to consider.

If you've already decided to get Webflow, just click the button below to grab its free plan.

What is Webflow?

Webflow is a web page design, coding and marketing platform for the modern creative professional. It's a drag-and-drop website builder, CMS (Content Management System), and marketing tool all rolled into one to create websites for small businesses with little to no experience in website development.

Webflow pricing plans

In addition to its many tools for creating websites, Webflow also offers opportunities for users to market these sites through a variety of services. These include social media management, email marketing and comprehensive online branding tools. 

Who is it for?

Webflow is a best-in-class website builder for individuals and small businesses. Webflow's drag-and-drop website builder is best suited for those with little to no experience in web development, as well as those who want the ability to customize their designs and code without having to learn it from scratch.

Webflow is also a great option for freelance business owners who need to continue working, or work with clients 24/7. The platform integrates seamlessly with project management and collaboration tools. 

How does it work?

The Webflow design and development platform works like any other web page editor or WYSIWYG (what you see is what you get) builder. Webflow users can drag and drop content from their library to design pages in a matter of minutes, as well as edit code directly without being an expert web developer.

Everything from webpage layouts to newsletter designs can be created and personalized in Webflow.

Meanwhile, online marketing campaigns are also made easy with the integrated social media management tools.

Coupons and discounts can be added on the fly to give customers an incentive to purchase a product. Likewise, business profiles and blog posts can be easily created with a few clicks of a button. 

What is the software like?

Webflow is a drag-and-drop web page design and CMS. It has a drag and drop function that lets users easily build websites with no coding experience. This makes it easy to create high-quality sites that you can then customize and market through an online marketing campaign.

The platform also offers the option to create different layouts for the same webpage by adding modules. These modules can be used for anything from ordering a product to setting an appointment on the website. Webflow also makes it easy for users to add blog posts, social media profiles, and even e-commerce. 

Webflow pricing plans

Now onto the big question; how much does webflow cost? Pricing varies depending on the number of websites you want to create and manage. So let's take a look at a breakdown of the different pricing plans offered by Webflow, starting with the free plan.

Webflow 2 types of plans

This plan comes with some very basic functionalities. However, it does allow you to test out the program for free forever. I quite like how you can get a lot of value with this option given that it’s free. It’s certainly a good starting point for anyone who doesn’t have a large budget to work with, or if you’re just starting out.

Regardless of what you’re planning to do with the platform, I suggest you start by getting a feel for the UI with the free plan first before using up a free trial. This way, you won't waste any time trying to get familiar with how the software works and get right to figuring out whether the features are a good fit for you.

This price tier comes with the following features: 

  • Two projects
  • Complete design control
  • Over 100 hours of tutorials
  • Publishing to webflow.io

The good news is, you don’t need to register with a credit card to get started. It’s a no-commitment option that you can use for as long as you need to.

Before we move forward, it’s important to know that there are two types of plans to choose from. Each with their own sub price tiers you need to consider. They’re all divvied up as per usual according to what they have to offer.

Personally, I quite like how they’re categorized into two categories since it would help you choose the kind of services and features you actually need. Let’s take a closer look at these options below:

Site plans

These options let you connect custom domains, add collaborators, and add a checkout button to your eCommerce stores. There are basically 4 options ranging from $12 to a custom plan for larger businesses which we will discuss in more detail later.

Webflow site plans

Keep in mind that there are two ways you can get billed for each option: either monthly or annually. If you choose an annual billing cycle, then you’ll essentially be saving 15% on your yearly subscription.

Before we go ahead and take a look at your options, it’s important for you to know that all site plans include the following: 

  • Backups and versioning
  • Password protection

Basic

This option is a great choice for simpler websites that don’t really need much functionality. You should opt for it if you aren’t in need of a CMS feature and just want to get your domain connected. Pricing starts at $15 a month or $144 a year.

Here’s everything you’re getting with this option: 

  • Custom domain
  • 100 pages
  • 25,000 monthly visits
  • 100 form submissions per month
  • CDN
  • 50 GB bandwidth

CMS

Next up, this price tier is preferred for anyone who runs a blog or content-based websites. Its main feature is obviously the CMS tool. But more than that, you’ll also get a bit more functionality with this option. Pricing starts at $20 a month or $32 billed annually.

You’ll have access to everything that comes with the previous plan plus the following: 

  • 100,000 monthly visits
  • 2,000 collection items
  • 1,000 form submissions per month
  • 200 GB CDN bandwidth
  • 60 API RPM
  • 3 content editors

Business

The platform describes this plan as specifically designed for high-traffic marketing websites and blogs. I would imagine it’s a great option for you if you’re an affiliate marketer, influencer or someone who runs a larger blog.

It’s a ways bit more expensive compared to the previous option (more than double). That said, I’d venture on to say confidently that it’s definitely worth it if you’re in need of more features than the previous options.

It costs $45 a month or $432 a year. If you ask me, you shouldn’t take this decision lightly. It’s quite expensive especially if you haven’t started to see that revenue in you business by now. I like to think of it more as a step up from the previous plan.

As usual, you’ll get everything from previous plans plus: 

  • 500,000 monthly visits
  • 10,000 collection items
  • 2,000 form submissions per month
  • Form file uploading
  • Global CDN
  • 400 GB CDN bandwidth
  • 10 API RPM
  • 10 content editors

Enterprise

Lastly, this option allows you to curate a plan specifically tailored to your business alongside the Webflow sales team. You will need to contact them personally to get a quote. But this is a great plan to go with if you’re looking for something more specific to your needs and don’t want to pay for a service you won’t be needing.

The main difference from other plan options is that you’re able to customize every aspect of this plan. From the monthly visits to API requests. You’ll even get unlimited form submissions, which I think it’s definitely a good option for you if you’re managing a larger business.

You’ll have great functionality. Plus, it’ll be tailored to meet the needs of your business specifically.

Webflow ecommerce pricing plans

These options are basically created for anyone who wants to add an online shopping cart to their pages. Think of it this way - it would be more convenient to create a website and offer an online store all on the same surfer, right?

Webflow ecommerce pricing plans

It’s great for entrepreneurs, small businesses and even larger enterprises. Unlike their site plans, there are only 3 price tiers to choose from here. Let’s take a closer look at what it has to offer:

Standard

Starting at $42 a month or $348 billed each year, this option is designed for startups, smaller entrepreneurs and businesses. I have to say that it does sound quite expensive - I’m not gonna lie. That said, many up and coming businesses have found success with Webflow.

This could mean one of two things: 

  • Either the platform is absolutely amazing for fuelling sales and customer retention.
  • Or these successful users are really good at what they’re doing and have a solid marketing strategy in place.

Of course, you could always say that these two factors go hand in hand - which is true. But still, if you’re planning on hopping onto the server to get your online store off the ground, make sure you have a feasibility study and great marketing plan in place to make sure you meet the needs of your business.

Here’s everything you’ll get from this option:

  • 500 products
  • All other features from the CMS plan
  • Custom checkout, shopping cart, product fields
  • Integrated CMS for running blogs
  • 2% transaction fee
  • Auto tax calculations
  • Apple and web payments
  • Facebook, Instagram, Google Shopping, MailChimp, and Google Analytics integration
  • Configure manual shipping rules
  • 3 staff accounts
  • Maximum $50k yearly sales volume

Plus

Next up, this plan is perfect for high-volume businesses and if you need more features. For starters, you’ll be able to add more products. But more than that, you’ll have access to other functionalities I think you’ll like as well.

It costs $84 billed each month or $888 billed annually. Obviously, it’s quite expensive. So you’ll need to be mindful of how much your business will be making to make sure you’ll have enough leftover to make a profit.

It comes with all the features from the previous plan plus: 

  • Up to 1000 items
  • All the features from the business plan
  • No transaction fees
  • Up to 10 staff accounts
  • Up to $200k annual sales volume

Advanced

And finally, their most expensive price tier for ecommerce businesses is best suited for scaling up. It’s perfect for entrepreneurs who aren’t afraid to take chances and spend a good amount of money to get their business where they need it.

It’s quite expensive though. And in my opinion, it’s a little too expensive. It’s $235 billed each month or $2544 billed each year. Yes, it sounds expensive, but you will get everything from the business plan plus the following: 

  • 3,000 products
  • Up to 15 staff accounts
  • Unlimited yearly sales volume

Account Plans

Webflow account plans

Furthermore, you’ll also get to choose between individual and team plans. Furthermore, account plans also include the following features: 

  • Unlimited project hosting
  • Client billing
  • Interactions and animation
  • Over 100 responsive templates
  • 3d transforms
  • Global swatches
  • Custom fonts
  • Flexbox and css grid
  • Reusable symbols

To give you a rough idea, here’s a short breakdown of the costs and what you’ll get:

Individual

Here, you have 3 options: starter, lite and pro. Prices range from free to $35 and you’ll also get the following features depending on which one you choose: 

  • 2 to unlimited projects
  • Client billing
  • Free to enhanced staging
  • Code export
  • Unlimited project transfers
  • White labelling
  • Site password protection

Team

On the other hand, collaborative plans come in two tiers: team and enterprise. Prices start at $35 a month and can be customized to fit your needs. It’s great for large companies that have several employees working for them on the same platform. Here are some of the features you can get: 

  • All features from the individual and team plans
  • Unlimited projects
  • Enhanced staging
  • Team dashboard

Is it worth it?

In my honest opinion, I think you can definitely see results on Webflow if you know what you’re doing. It’s a great platform with lots of potentials. However, it is quite expensive so I’d advise you to give its free plans and trials a whirl before doing anything rash.

If anything else, you should definitely do your research before moving forward. It’s not worth losing the money especially if you won’t be needing the features they offer.

See some comparisons here:


Webflow vs Squarespace: Pros & Cons


Webflow vs WordPress: Full Comparison

Webflow Vs Wix: Which One is Better?


About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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