Webflow Vs Wix: Which One is Better?

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Life can be tough when you're a designer. You have to deal with all the demands that come from clients, and you have to constantly keep up with the latest technology in order to create amazing websites.  

Nowadays, every client wants a custom website - someone who's a jack of all trades is rare. And as if that weren't enough on your plate, now companies are competing for your business by offering "free" web design software.  

So, in the never-ending Webflow vs Wix debate, here's where I stand.

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What is Webflow?

Webflow is a website creation tool that allows designers to create responsive, mobile-friendly websites without any coding or design experience. You can drag and drop to your heart's content. It has a simple and intuitive interface that allows the creation of clean and professional websites.

What is Webflow

Webflow assists designers in every step of their website creation process: from mockup to launch. Webflow works in a cloud-based environment, so you never have to worry about storing or backing up your site files. Webflow provides the necessary tools for every stage of the web design process, from idea generation, wireframing, prototyping, and testing. It provides a lightweight content management interface powered by WordPress that simplifies the creative process. 

What is Wix?

Wix is an online platform that allows designers and non-designers alike to build their own websites, using some of the same features as Webflow. Think of it as a Webflow lite (is "lite" the new "basic"?). It has drag and drop features, more templates, and more fonts than its competitor.


Wix also offers an online store builder, social media integration, and a full mobile-responsive site. And Wix doesn't require any coding knowledge, so it's perfect for beginners. 

How do you choose between the two platforms?

There are three things that you have to consider:

How much experience do you have with creating websites? How much control do you want with your website? Is it going to be a one time site or is it going to be something that you'll update and use over time?

If you're a beginner, then honestly, I recommend Wix over Webflow. It's simpler to use, which is a good thing if you're not familiar with website design and development. For instance, you can drag and drop the entire site on Wix - you don't have to place each block of content separately like in Webflow. And if you want specific options for your website, such as being able to add interactive maps or custom CSS styles, then Wix probably isn't for you. However, if you're a beginner, then consider Wix a starting point and move on to Webflow.

If you're an intermediate or advanced designer, then go with Webflow. It's more complex and has more features than Wix. For instance, you can easily add animations to your site by going to the Appearance menu and selecting Add Element Animation. But like I said before, it's not for beginners. 

Wix vs Webflow feature comparison

Before I get ahead of myself, it's incredibly important for you to know exactly what each of these platforms can offer you. So we'll take a quick side by side comparison of their main features and offers below to give you a fair idea of which platform is better suited to your needs.

The user interface

The user interface is one of the main things that separates these two platforms. Both have a clean, modern look and feel, but you shouldn't judge a book by its cover - the devil's in the details.

Wix editor user interface

Let's start with Webflow; it's a cloud-based system, so you can access it from any computer or device without having to set up anything. You can also download your content from your account and take it with you. You don't have to worry about data storage or backups - Webflow takes care of that for you.

Wix is similar in that you can use it online without installing it on your computer. However, it is more user-friendly compared to Webflow since it's much simpler. You can customize just about every aspect of your site.

The templates

While Wix has a simple user interface, it also offers some of the best free website templates out there. However, you may have to pay for premium website templates if you want that little bit extra. For example, Wix's design team has created hundreds of website templates that you can use for free. It's more than Webflow can offer at the moment.

Wix website templates

That said, Webflow does offer over 100 templates that are great quality and design. I've tried some of their designs, and they're great.

The editing experience

Having a clean interface is important, but that's not the only thing you have to consider. The editing environment relies heavily on features and the learning curve associated with them. And in this department, Webflow wins hands down because of its ease of use.

Webflow offers an easy drag and drop interface that allows you to place each piece of content in the correct places without much trouble. For instance, you can easily rearrange tables in your layouts. You can also add content from anywhere, whether that's from text documents or from other Webflow sites that you've uploaded.

Of course, this is also the way Wix works, but I feel like its editor is a bit more cluttered and difficult to navigate compared to the former. Plus, Webflow is just so much more versatile compared to today's competitor. Since you can create custom codes with ease and use third-party applications, Webflow is the more professional choice.


Both Webflow and Wix are great for customization. However, when it comes to using the platform itself, I find Webflow a better choice because of how easy it is to use. But how easy is it to customize your site? Well, you really have complete control over every part of your site - from the background image to the color scheme and all other design elements. And the best part is that you can also keep a record of every change you make to your site.

Ease of use

As I've mentioned, Webflow offers you complete control over every element on your site. And it does so with great ease. It allows you to drag and drop elements to their appropriate places, making the process incredibly simple. You can even edit them later in case you want to make changes in the future. Plus, Webflow is so versatile that you can just about build any type of site you want.

webflow website editor

Of course, Wix also allows you to customize the way your site looks. But it doesn't really have the versatility that Webflow does. In addition, Wix's website templates are great, but they're also limited to a specific category. For example, there are business-oriented template designs but not really templates for store sites or portfolios.

The third party integrations

Wix integrates with many of the leading social networks, including Facebook, Twitter, Flickr and Tumblr. But because Wix is a cloud-based platform, you can't control your site's content yourself like you can with Webflow.

Webflow has some great integrations too. For example, you can connect it to several of the most popular CMS systems such as MailChimp. And if you want to share designs or edit your site with your friend from another location, you can easily integrate Webflow with other cloud-based tools like Dropbox.

Feature lists

Webflow is definitely more full-featured than Wix. For example, you can use it to make social media sites, blogs, and even eCommerce sites. And Webflow has a lot of integrations too such as Zendesk and MailChimp that give you the ability to manage your contacts and even send emails without needing another app.

Webflow is also a good platform for SEO. It has a ranking tool that allows you to check your site's search engine performance. You can also integrate Google Analytics and Google Search Console to help your site rank higher.

webflow features

On the other hand, Wix gives you the chance to manage your site via its dashboard made up of different widgets. Their website builder is intuitive to use and has powerful tools which allows you to make your website stand out.


Both platforms offer varying levels of flexibility. For example, Wix is great for beginners while Webflow is geared more towards intermediate and advanced designers.

It's honestly tough to pick between the two when it comes to flexibility. But that's really what separates these two platforms: the design capabilities of both are virtually the same. And when you look at where they're both going in the future, it seems like Webflow could be the next leader in the space.

However, Wix is a great platform for those looking to have complete control over their website.

Specifically, Wix is great for beginners because it's simple to use and allows you to customize every aspect of your site. And as an experienced designer, you can make some money from creating a custom website with Wix.

Ecommerce capabilities

Webflow is great for eCommerce sites. It's very easy to create a dynamic online store and sell your products. And, with the right plan, you can even offer hosting for free to your customers.

Wix isn't exactly a direct competitor of Webflow in this department since you have to pay extra if you want to build an eCommerce site using Wix's features. But they're both great for non-profit organizations.

wix ecommerce

Intuitive apps and tools

Both platforms offer exceptional user interfaces, but Webflow has a bit more intuitive tools. For example, you can easily use their design editor to create interactive sites without any difficulty. And they offer an impressive toolkit of over 100 free website templates you can use without having to pay.

In addition to that, Webflow has an easy-to-use task manager that lets you and your team manage your files in one place. With this tool, you can monitor all the tasks of your team. Plus, Webflow offers the ability to showcase your design projects and be found by clients from around the world.

Wix has some great tools as well such as its site search wizard which helps you create a search for your site on Google or Bing with just a few clicks.

Other considerations

No two online platforms are exactly the same. Some are more suited towards beginners while others are geared towards professionals. Before you start on a website project with any of these platforms, you should consider the following factors to see which one will work best for your needs.

What's your budget? While you can start with a free solution like Wix, it's worth mentioning that you should pay for Webflow if you want to have a more professional and flexible website. For instance, you can easily add animations to your site with Webflow, whereas Wix doesn't automatically include those options.

What are you planning to sell? Webflow is great for eCommerce sites since it can be integrated with all the leading shopping carts and shopping cart software. If you're looking to sell products, Webflow is a better choice.

Do you need help with design? If you're not a designer, then it's probably better to go with Wix. Wix offers some excellent pre-made templates that you can use for free. However, if you have your own vision for your website then it's worth investing in Webflow since it has more features and flexibility. 

How much do they cost?

I think you’ll be very interested to hear that both of these platforms offer a free forever plan. It’s a great way to explore the features the platforms have to offer before jumping to any of the premium paid options. That said, there are a lot of differences when it comes to pricing plans for both of these options.

Take a look at them below:

Webflow pricing plans

The thing to keep in mind is that Webflow has a lot of options when it comes to pricing tiers. For example, you will have three types of plans to choose from. There are site plans to consider as well as ones for Ecommerce and two different account plans.

Each of these play a key role in the kind of features and accessibility you’ll get on the platform of course. Here’s a quick summary of what these plans have to offer:

Site plans

Starting with these hierarchies, you’ll get basic functionalities for running a successful personal or professional website, blog or business website. There are 4 options to choose from and they’re all great especially if you’re looking for something that doesn’t require an online shopping cart capability.

Webflow site plans

These plans range from $15 to $45 a month and you’ll be able to have access to varying features like: 

  • Connecting a custom domain
  • Specific number of pages you can create
  • Dedicated monthly visit thresholds
  • Form submissions
  • Form file uploads
  • CDN and CDN bandwidth
  • Content editor access

Ecommerce plans

On the other hand, you can get a lot done with setting up your own online store with Webflow. These price tiers are great for any small business just starting out. That said, I don’t really recommend it much for startups simply because it costs a lot.

In my opinion you’d get a lot more done with Wix when it comes to online checkout capabilities especially if you’re on a budget. However, if you really want to have powerful tools right from your starting point, then feel free to take your chances on Webflow.

Webflow ecommerce pricing plans

These plans range from $42 to $235 a month. As I said, it’s quite expensive. However, you will be able to run a successful store thanks to the following features: 

  • Integrated blog CMS
  • Unbranded emails
  • Stripe payments
  • Auto tax calculations
  • Social media and Google Analytics integration, and many more

Account plans

These options are great for individuals and teams. You’ll even have access to white labelling as long as you’re on the Pro plan. There are two sub-tiers here each with their own pricing categories.

Individual plans start for free and can cost up to $42 depending on the functionalities you need. On the other hand, team plans will run you from $42 upwards depending on exactly what you need. You will have to contact the platform’s sales team to get a quote though.

Wix pricing plans

On the other hand, Wix is much, much less expensive. You’ll be able to choose from two plan types each with their own pricing tiers. Take a look at what it has to offer below:

Website plans

These plans are perfect for connecting domains and creating professional websites for your business, brand, or identity. Plans range from free to $24.50 a month which is a great deal if you ask me.

Wix pricing plans

Business and Ecommerce plans

In order to start selling on Wix, you will need to select a premium plan. It’s a fair request to be honest. And like I said before, you’ll probably get more done as a startup on the platform because it’s so much less expensive compared to Webflow.

Pricing starts at $17 a month and runs up to $35 for a full suite membership. You’ll have a lot of functionalities, and in my opinion it’s decent enough for anyone who is under a tight budget and just wants to get started on selling. 

Webflow vs Wix: final words

In the end, it all boils down to your preferences and what your specific needs are. Are you comfortable enough paying premium for Webflow’s services, or do you want to start off slow and transition to something more exciting in the future instead?

Furthermore, you also need to consider how flexible each platform is. Webflow is a good option if you really want to “get your hands dirty” and have free rein when it comes to building your websites and online stores. On the other hand, Wix is the better option if you want something simpler and easier to create.

That said, I sit in the middle when it comes to the Wix vs Webflow debate. Both platforms are great at what they do, and you’ll have a great time running your business on either platform.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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