Webflow vs WordPress: Full Comparison

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The style of website you have can make all the difference for your company. Your website should be visually attractive, easy to navigate and generate interest. With countless websites available, it is hard to decide which one is appropriate for your site. 

This Webflow vs WordPress full comparison takes the two web building tools that are among the most popular in the industry and puts them head to head to help you make the right choice.

If you've already decided to get any of these tools, just click the button below to get it for free.

What is WebFlow?

Webflow is a web-based platform that allows users to create powerful responsive websites on the cloud. The drag and drop system provides users with a simple WYSIWYG platform where they can create unique designs for their site. Webflow is great for site builders who are just starting out and want something easy to use. It also supports code editing for more advanced users.

Webflow vs WordPress

Furthermore, it offers a host of features that make it one of the more versatile choices on the market. You'll also be able to run entire online shops on the platform. Webflow also offers a hosted website builder, which means that there is no need to purchase a domain name or host your site yourself. You'll be able to go straight to your hosting provider and set up multiple websites.

Once you've created several web pages using the tool, you can customize them and publish them on the Webflow Blog, where they are stored for future use. This is a nice way of showing off your work and finding out what other people have created with the tools.

Who is WebFlow for?

WebFlow caters to everyone regardless of their needs. It's a fantastic choice for individuals and businesses that want to create their own online presence. Whether you want a personal blog, business website or even an e-commerce site, Webflow offers the tools needed to build it.

If you're looking for a more advanced platform that can create high-quality finished products, it's probably not the best choice as WebFlow is not meant for highly customized projects. However, it does its job of helping people create professional looking websites with ease. 

What is WordPress?

WordPress is the most popular content management system on the internet, powering some of the most popular websites in history. It has become an incredibly popular site building tool thanks to ease of use and a wide range of features that make it a quick and simple way to create a website.

What is WordPress

WordPress offers everything you need to start building a website. If you are new to web development or you just want to get started quickly, the platform is an ideal solution for your needs.

WordPress is simple to use, requiring little to no technical expertise, making it an ideal choice for new users. It also supports a wide range of different themes, making it a great way of personalizing templates and creating the look and feel of your site. Once you've created your site, you can easily add media from a host of different sources right on the new WordPress website.

Who is WordPress for?

If you're looking for a site building tool that is bursting with features, then WordPress is not the solution for you. That being said, if you are creating a blog, portfolio or small business website, WordPress will offer everything you need right off the bat. It's also great if you are looking to build a website in a digital agency or something similar. WordPress is an industry standard and it works just as well for entrepreneurs on startup funding as it does for businesses with big budgets.

You can also update multiple pages on your site using the platform's CMS system. 

How to choose which platform is right for you

There are a number of different features that you will need to consider when choosing between Webflow and WordPress. From ease of use to overall functionality, there are so many variables to consider when you want to create a professional looking website online.

Things like user interface, page building capabilities and integration will ultimately dictate the success of your site. These two platforms are among the best on the market right now, providing everything you need for creating a beautiful online experience for your users.

If you are just starting out with website design, then Webflow is an outstanding choice. However, if you are already familiar with online development or you have more advanced needs, WordPress is a better option. Not only does it offer more features and a wider range of templates to choose from, but it is also user-friendly and extremely easy to use.

There's no right or wrong answer when choosing between these two platforms; it really comes down to what your needs are and what you want to achieve with your site. 

Webflow vs. WordPress feature comparison

To make a completely informed choice, you need to consider everything each of these platforms have to offer. Since we can't go into detail about all of their features, I've put some of the most important ones head to head to give you an idea of what to look for and which platform is best for you. Let's take a look:

User interface

Both are web-based platforms, which means they offer a user-friendly interface and can be used on any operating system. WordPress has a menu-based system, though the toolbar and sidebar make navigating the administration system easier. On the other hand, Webflow puts all functions in the first screen, making it look more like a desktop interface.

webflow features

Webflow gives you more freedom with designing your site's layout, as it allows you to move elements freely on any part of the page and is less dependent on plugins. WordPress relies heavily on plugins and widgets to achieve similar results. 

Drag & drop features

Both platforms sport an easy to use drag and drop editing interface and even allow you to upload premade codes. While Webflow is limited to uploading images, WordPress allows you to import templates into your site.

Webflow also allows you to directly upload images from the latest version of the tool without needing a plugin. WordPress on the other hand is more limited in this regard, only allowing you to import files by dropping them into a special folder. This means that your image will not be able to be made available on your website without using a plugin - unless you're fine with your website looking boxy and unprofessional.

Page builder features

Both platforms offer easy to use drag and drop systems that make it possible for users to build beautiful sites in minutes. WordPress is more extensible, allowing users to edit their pages via code editing. Although there are some basic code editors available, WordPress has plugins that allow advanced users to edit pages using a different program instead of the core tool.

webflow website editor

Webflow's user interface is much easier to navigate due to its simple layout and intuitive design. That said, you can still access the code's back-end to make changes. It's just not as accessible as it would be on the former.


Webflow's templates are more simplistic and clean in design, without a lot of background elements and other decorative pieces. WordPress offers tons of different themes to choose from, which are all designed for specific purposes.

When it comes to options, you can't beat WordPress. That said, you may need to pay for some of the advanced features that are only available in premium themes. There are a handful of free options, but if you really want to get some amazing themes, you'll need to purchase a premium bundle.


WordPress is an extremely popular website building platform and it's used by almost every major site on the internet, from medium.com to CNN. It also works great for social media campaigns, allowing you to easily create a wide range of content and clickable marketing widgets.

Webflow offers a more limited range of plugins. While this may seem like a negative, that's not necessarily the case. Webflow is only used by a small group of users and as a result, the plugin base is quite limited and all of them are premium.

With WordPress, you can also integrate e-commerce functionality with third party providers such as Shopify, Alibaba and others. With Webflow you can integrate with platforms like Google Tag Manager for tracking ads effectively and leverage tools such as Slack for more streamlined communications and project management.


Both platforms can be used for e-commerce purposes. WordPress offers more third-party plugins which allow you to add functionality like shipping and shopping carts. Webflow, on the other hand, is a bit more limited in this regard but you can still easily create a store using the drag and drop system.

webflow ecommerce

There are also a lot of pricing plans to choose from on both platforms when it comes to Ecommerce capabilities.

Workflow features

Both platforms offer a bit more flexibility with their workflow features. With Webflow, you can easily set up email messages or callouts for your users and have them automatically added to the page without having to access the code once again.

WordPress offers similar messaging integrations though it doesn't allow you to automate tasks within the platform directly - meaning that you will need to involve third-party tools like Zapier or IFTTT.


WordPress is a highly scalable and feature-rich platform that allows users to have full control of their pages' code. This gives them full freedom when it comes to creating SEO-friendly content and tweaking the website's back-end code.

Webflow doesn't offer any SEO integration. This is not necessarily a negative, as most users won't need this functionality and it frees up resources for the developers of the platform to focus on other things. If you feel like your site needs some basic SEO features, then you can use a plugin to achieve that or opt for WordPress instead.


Both platforms offer amazing email integration tools that can be used to create and set up newsletters.

Webflow features a full-featured newsletter builder, although you will need an active subscription to access it. With WordPress, you'll need to use a third-party tool like MailChimp or ActiveCampaign for similar functionality.


WordPress is a mature platform that has been around since 2003 and used by millions of people around the globe. As such, it's very scalable. This is especially useful for users who are using it to build e-commerce sites or have a large amount of content they need to present and manage.

Webflow is a newer platform that's used by thousands of users daily, so it's also very scalable. While there isn't much that can go wrong, there could be hiccups in the short term if the demand for the platform becomes higher than anticipated.

Blog capabilities

Both platforms can be used for blogging purposes. WordPress offers more features for this specific use-case, including a plethora of third-party plugins and themes that are designed to give you the functionality you need when it comes to blogging.

webflow blog templates

Webflow also offers some advanced features for blogging purposes like the ability to post directly from the platform and have those posts automatically posted on your social media accounts - including your users' profiles if you opt for this feature.

Page creation

Both platforms offer some advanced options for page creation. Webflow features a drag and drop interface, while WordPress offers the ability to customize the content on the page by adding text, images and other elements.

Both platforms will give you a text editor which can be used to create your page content. As mentioned earlier, WordPress offers more advanced code editing tools which allow users to edit their pages from anywhere in the world without having to install any plugins. 

Plans and pricing comparison

I’m not gonna lie, one of the biggest factors that should affect your decision is the price you’ll need to pay to keep your website running. Of course, not every business has the same budget. This is especially true if you’re just starting out as a freelancer or if your business is just starting to get its wings.

The good news is that both platforms offer free forever plans. However, there are many features that you need to pay for if you want complete accessibility. The good news is, you can take advantage of the free forever plans just until you get a feel for the platforms before making a decision. 

You’ll also be able to choose between monthly billing cycles or annual on both accounts. Now, let’s take a look at the different plans and pricing options below:

Webflow pricing plans

This platform has a lot of options to choose from. From simple sites to Ecommerce systems and then there’s also the individual or team capabilities. The thing to keep in mind here is that it does get quite expensive - especially when compared to WordPress. So if you’re not ready to shell out the big bucks, then I suggest trying other options beforehand. 

Webflow site plans

That said, this platform’s site plans will cost you from $15 a month to $45. On the Enterprise option, you’ll be able to contact their sales team directly to set up a custom-tailored plan made for the needs of your business. 

On the other hand, their Ecommerce plans range from $42 to $235 a month. Like I said, it’s quite pricey, but you do have the advantage of running everything from a single server instead of through plugins, widgets, or integrations.

Next, their individual account plans start at nothing and can go up to $42 a month billed every 30 days. Lastly, team plans start at $42 and can be customized according to your needs. All you need to do is contact their sales team to discuss your custom plan.

WordPress pricing plans

As I mentioned earlier, WordPress is much much cheaper compared to the former. There are basically three pricing tiers to choose from: Personal, Premium, Business, and Ecommerce. Here’s a breakdown of how much each plan will cost you: 

Personal - around $3 a month billed annually

Premium - around $7 a month billed annually

Business - around $20 a month billed annually

Ecommerce - around $35 a month billed annually

WebFlow vs WordPress: final thoughts

In general, both platforms offer the same kind of functionality. However, there are some features that make Webflow more ideal for different use-cases.

Let's say you need to build a business website. If you’re working on your own, then WordPress is the best choice since it comes with everything you need out-of-the-box and doesn’t require any installation or setup. However, if you need a full ecommerce system or advanced analytics capabilities, then Webflow would be the best choice.

The same goes for websites that need to have a lot of social media integration. For example, if you’re planning on using a pop-up form or something similar, then Webflow will be the best choice since it comes with a neat drag and drop interface.

On the other hand, if you’re serious about SEO and getting organic traffic to your website, then WordPress will be the best choice because it supports most SEO plugins out there.

Interested in a similar review? Check out my Webflow Vs Wix article.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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