What Customers Look For in a Website: Attractive Website Features

This post may contain affiliate links and I may receive a small commission if you make a purchase using these links – at no extra cost for you. Please read my disclaimer here.

It’s almost impossible to run a business without a proper website these days if you want to grow your company and attract new customers. However, the quality of such a website matters more than ever

Modern customers won’t accept a half-baked attempt or a web page straight out of the 1990s. A perfect business website caters to the needs of the target audience.

People want a website that’s aesthetically pleasing and easy to navigate at the same time. As modern customers are not considered patient, they want all pages to load as fast as possible. 

Additionally, they expect any website to have a fully-functioning mobile version as well as live-chat features, such as chatbots, for customer support. 

Finally, many people won’t get a product or service without learning about the business first. Because of this, a good business web page needs to include a comprehensive About Us section.

You should also place a few call-to-action buttons in key locations on your website so that a person browsing it has no problem proceeding with their order or query.

Read the ideas below and transform your website into a customer dream!

Aesthetics and easy navigation

The aesthetics of your website is something that potential customers will notice first. A well-designed website will help you stand out from the competition and make an excellent first impression, which can make or break your overall performance. 

Aesthetics and easy navigation

Your website should be designed with your target customer in mind. If you’re targeting a more mature audience of working professionals, then your website should be designed with a sleek and sophisticated look. 

However, if you’re targeting younger people, then a more modern and edgy design would be more appropriate. 

However, great visual appeal is not enough. 

Your website must also be easy to navigate, no matter if you offer cream chargers like Nang Wizard or provide SEO services. Customers should be able to find what they need without any trouble.

If your website is difficult to navigate, then customers are likely to get frustrated and leave without making a purchase. The layout should be easy to follow, and the overall design shouldn’t be too cluttered. 

To achieve this, it’s vital to work with a web development professional. They will help you create a modern website that looks appealing and functions perfectly.

Speed and mobile optimization

These days, people are always in a hurry and won’t wait for a slow website to load. In fact, if a website doesn’t load within a few seconds, people are likely to leave it and go somewhere else

What Customers Look For in a Website

This is why it’s essential for pages to have no loading issues. A website that loads quickly will help you keep potential customers on your site for longer, which can lead to more sales and conversions. 

To ensure that your website loads quickly, you need to optimize the size of your images. You should also make sure that your website’s code is clean and well-organized.

A significant part of internet traffic comes from mobile devices these days. Because of this, it’s not enough for your website to be optimized for desktop computers only – it must also be fully functional on smartphones and tablets

As such, you need to use a responsive design. This means that your website will adjust to fit any screen size. Additionally, you should make sure that all of your images are compressed so that they load quickly on mobile devices.

Otherwise, you could lose many potential customers who will go to those of your competitors who offer a flawless mobile experience.

Clear description of your offerings

Customers need to know what you’re offering before they can decide if they want to buy it.

This is why your website must include a clear, easy-to-understand and concise description of your products or services. You should also use persuasive language to convince potential customers that they need what you’re offering. 

To achieve this, you need to focus on your unique selling points. These are the aspects of your products or services that make them better than those of your competitors.

You need to highlight these selling points in your descriptions so that potential customers will see the value in what you’re offering.

Moreover, you need to use the right keywords so that people can find your website when they search for something related to your business on Google.

Live chat features

Customers these days expect to be able to communicate with businesses quickly and easily.

Live chat features

Because of this, you need to offer live chat on your website. This way, people will be able to get answers to their questions in real-time, which can lead to more sales

Chatbots are artificial intelligence programs that can answer questions and solve simple queries automatically. This can save a lot of time for customers and allow you to offer your support services 24/7 without hiring additional employees.

To ensure that your chatbot is effective, you need to program it to understand customer intent and offer helpful and accurate responses. You should also design it to match your brand’s tone of voice. 

Additionally, chatbots can help you close more sales by providing recommendations and suggesting other products or services based on the customer’s needs and preferences.

All of this will help you improve your customer retention rate and keep people happy. After all, happy customers are more likely to come back in the future and recommend your business to others.

If you don’t want to use a chatbot, then you could hire customer support representatives who would be available to chat with people on your website during specific hours.

About us section

The About Us section is one of the most important parts of your website as it tells potential customers everything they need to know about your business.

This includes your history, mission statement, values, and goals. Additionally, this section needs to explain what makes your business unique and why people should choose you over the competition.

People want to do business with companies that they can trust, so it’s essential to include information about your qualifications and experience as well.

You can also add customer testimonials to show potential clients that others have been happy with your products or services in the past.

This section should be well-written and engaging so that people will want to read it. It’s also a good idea to use visuals, such as images and videos, to make this section more interesting.

Contact information

Customers will want to know how to get in touch with you if they have a question or a problem, so it’s essential to include your contact information on your website.

Contact information

The most important piece of information here is your phone number, so that they can call you directly if they need assistance

You should also include your email address and, if you have a physical store, your address and opening hours. Additionally, you can add a contact form to your website so that people can send you messages without having to leave the site.

It’s a good idea to place your contact information in the footer of your website so that it’s visible on every page. This way, potential customers will always know how to reach you, no matter where they are on your site. 

You may also add social media buttons to your website so that people can follow you on these platforms. This way, they’ll be able to stay up-to-date with your latest news and offerings.

Call to action buttons

Call to action buttons are important to potential customers as they offer a simple way to perform a certain action.

For example, if you’re selling products, you can include a “Buy Now” button on your website to make the ordering process more convenient. If you want to expose potential customers to your products further, you can add a “Learn More” button.

It’s vital to use clear and concise language when creating call-to-action buttons – a clickable sentence is confusing and might scare off some of your customers. 

Additionally, the button should be easy to find. This will help you increase your conversion rate and make more sales in the future.

Third-party validation

Apart from the testimonials we mentioned above, you can also use other forms of third-party validation to show people that your business is trustworthy

This includes awards, certifications, and accreditations. You can also add media logos to your website if you’ve been featured in any publications.

What’s more, you should encourage customers to leave reviews on popular review websites, such as Google My Business and Yelp. 

If you have a lot of positive reviews, then you could also place a badge on your website that shows how many reviews you have and what your average rating is.

This type of validation will help you build trust with potential customers and convince them to do business with you.

Conclusion: what customers look for in a website - attractive website features

These are only some things that people look for in a website. To have a customer-friendly website, you need to make it visually appealing to make the best first impression

However, it also needs to be easy to navigate, fast, and fully functional on mobile devices, too.

Additionally, you need to offer live chat support services such as chatbots to make your customers’ lives easier. Include a comprehensive About Us section to help you establish trust with your potential customers.

Finally, make sure to add clear and concise call-to-action buttons on your website. 

Hopefully, these tips will help you create the perfect website for your business!

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}