What Happened To Baobab Clothing After Shark Tank?

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I've always been intrigued by the stories of entrepreneurs who brave the fierce waters of the Shark Tank. One such story that caught my attention is that of Baobab Clothing. Baobab Clothing made waves when they appeared on the show, seeking an investment to take their sustainable clothing brand to the next level. 

In this article, we'll delve into the Baobab Shark Tank experience, what transpired afterward, and where the company stands today.

What is Baobab Clothing?

Baobab Clothing, a renowned premium apparel and fashion brand, is synonymous with top-tier quality and sustainable fashion. Their flagship products are performance polo shirts designed to withstand the test of time, resisting shrinking, fading, odors, and wrinkles.

Baobab Clothing pitch

This brand's commitment to sustainability is evident through its use of "Pima Cotton," primarily sourced from Peru, in their clothing production. Baobab Clothing employs cutting-edge nanotechnology in the creation of their products, ensuring high-performance and durability.

With design headquarters located in the vibrant heart of Harlem, New York City, Baobab Clothing showcases a fusion of style, sustainability, and innovation.

The brand offers a diverse range of clothing, including various polo shirts and t-shirts, alongside specialized eyewear cleaning apparel.

Baobab's versatile polo shirts are suitable for a multitude of occasions, from travel and sports to professional work settings. While upholding the highest standards of quality, these exceptional shirts are available for purchase at a price point of $98.

Baobab Shark Tank journey

Baobab Clothing, a brand known for its commitment to eco-friendly fashion, entered the tank with a compelling pitch. Their founders aimed to secure a deal that would help them scale their business while maintaining their strong ethical principles.

During their appearance on Shark Tank, they managed to impress the sharks with their sustainable approach and stylish designs.

Personally, I really like how Baobab Clothing prioritized sustainability and ethical practices from the get-go. Their dedication to using organic materials and supporting local artisans resonated with many viewers, including myself.

It's refreshing to see entrepreneurs who not only care about profits but also make a positive impact on the environment and communities. However, in the high-stakes environment of the tank, securing an investment is no easy feat.

Despite a promising pitch and their genuine commitment to making a difference, the sharks had mixed reactions. Some recognized the potential of the brand and offered deals, while others had reservations about the scalability of a sustainable fashion company.

Eventually, Baobab Clothing accepted an offer from one of the sharks, which marked a pivotal moment in their journey.

  • Notably, their signature product, the Baobab Polo Shirt, is engineered to resist shrinking, fading, odors, and wrinkles, ensuring longevity and quality.
  • Founded in 2016 by Marcellus Alexander III and Brandon Davenport, the brand emerged from their dissatisfaction with the subpar quality of clothing available in the market.
  • Their frustration with spending a premium on garments that quickly deteriorated inspired them to launch Baobab Clothing.
  • In May 2017, they initiated a 45-day crowdfunding campaign on Kickstarter, successfully raising $26,483 from 133 backers who shared their vision.
  • Further bolstering their brand, they ran a project on the Indiegogo platform, amassing a total of $31,182 in funding.
  • Recognizing the need for additional funding to sustain and grow their business, Alexander and Davenport ventured onto Shark Tank in Season 11, Episode 3.
  • Their pitch to the sharks was for $150,000 in exchange for a 10% equity stake, valuing their company at $1.5 million.

Life after Shark Tank

After their appearance on "Shark Tank," Baobab Clothing had the opportunity to work closely with their new investor, which was a game-changer for the company. This partnership allowed them to expand their operations, increase their production capacity, and reach a wider audience.

Baobab Clothing Shark Tank

I was excited to see how Baobab Clothing was growing and making strides in the sustainable fashion industry. Their designs continued to impress me, and the fact that they were now more accessible was a win for consumers who shared their values. However, this partnership also presented challenges.

The newfound resources were a boon for Baobab Clothing, but the demands of scaling a business took a toll.

Personally, I understand that rapid growth can lead to operational challenges, and Baobab Clothing was no exception. Maintaining the same level of quality and sustainability while increasing production was a tightrope walk, and the company faced a few bumps along the way.

Additionally, the exposure from "Shark Tank" came with increased scrutiny. Every move Baobab Clothing made was under the watchful eye of the public and the fashion industry. The pressure to live up to the expectations set during their television appearance was undeniable, and it pushed the team to innovate and improve continuously.

The evolution of Baobab Clothing

One of the standout moments for Baobab Clothing was their expansion into international markets. Their unique approach to eco-friendly fashion found a receptive audience overseas.

I found it commendable that they were spreading their message and contributing to a global shift toward conscious consumerism. The brand's success internationally was a testament to their vision and determination.

However, I also noticed that Baobab Clothing faced fierce competition from both established fashion giants and emerging sustainable brands. While their dedication to ethics and sustainability set them apart, the marketplace was evolving rapidly. To stay ahead, they continued to innovate their designs and production processes.

In the fast-paced world of fashion, staying relevant is crucial. Personally, I admire the resilience of Baobab Clothing, who managed to maintain their identity as a sustainable brand while adapting to the ever-changing demands of the industry. Their ability to strike a balance between their core values and the need for innovation was impressive.

Weathering challenges and embracing change

Baobab Clothing's journey wasn't all smooth sailing. They faced their fair share of challenges, including supply chain disruptions, changing consumer preferences, and the ongoing battle against fast fashion. These obstacles required the brand to evolve continually.

In the wake of the COVID-19 pandemic, Baobab Clothing, like many other businesses, had to pivot. They adapted to the new normal by focusing on e-commerce and ensuring the safety of their workers. It's a move I respect, as it demonstrated their agility and commitment to their team's well-being.

Despite the difficulties they encountered, Baobab Clothing managed to retain their customer base. The loyalty of their supporters was a testament to the brand's enduring appeal. Personally, I believe that this loyalty was a result of Baobab Clothing's authenticity and the trust they had built through years of sustainable practices.

The Baobab Clothing community

What truly sets Baobab Clothing apart is their strong sense of community. They fostered a deep connection with their customers, who were not just consumers but active participants in their journey. I found this approach to be refreshing and personal, creating a bond that extended beyond the clothing itself.

Baobab factsheet

Baobab Clothing engaged with their community through social media, events, and collaborations. They encouraged customers to share their own stories of sustainable living, making it more than just a brand but a lifestyle. This connection, I believe, was one of the keys to their post-"Shark Tank" success.

The future of Baobab Clothing

Baobab Clothing continues to evolve and grow. They have not only survived but thrived after their appearance on Shark Tank,which is a testament to their determination and commitment to sustainability. Baobab Clothing Shark Tank journey has been a remarkable one.

They've managed to balance growth and sustainability, inspire a global community, and navigate the ever-changing fashion industry. I look forward to seeing how they continue to make a positive impact on the world of fashion and beyond.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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