What Happened To Boost Oxygen After Shark Tank?

This post may contain affiliate links and I may receive a small commission if you make a purchase using these links – at no extra cost for you. Please read my disclaimer here.

Boost Oxygen, a company that sells portable oxygen canisters made a memorable appearance on the hit TV show Shark Tank in 2017.

The founders, Mark Grice and Rob Neuner, pitched their product to the panel of investors known as the Sharks and successfully secured a deal.

Since then, Boost Oxygen has experienced significant success and growth, becoming a household name in the portable oxygen industry.

Key takeaways

  • Boost Oxygen appeared on Shark Tank and received a $1 million loan offer from Kevin O’Leary.

  • The company's post-Shark Tank success includes increased brand awareness and sales growth.

  • Boost Oxygen's sales grew massively, increasing by 50% each year, following their Shark Tank appearance.

  • The company has expanded its product line to include new flavors and sizes.

  • Boost Oxygen's marketing strategies include social media campaigns and influencer partnerships.

Boost Oxygen's Shark Tank appearance

During their pitch on Shark Tank, Neuner and Grice showcased their portable oxygen canisters and explained how they could provide a quick oxygen boost to those in need.

They highlighted the various use cases for their product, including athletes looking for an extra edge, individuals experiencing altitude sickness, and those recovering from strenuous physical activity.

Boost Oxygen

The Sharks were impressed with the product and its potential market. These investors recognized the growing demand for portable oxygen and saw significant growth opportunities.

The audience responded positively to the pitch, with many expressing interest in purchasing Boost Oxygen for themselves or their loved ones.

Shark Tank investment offers for Boost Oxygen

After their pitch, Neuner and Grice secured a $1 million dollar deal thanks to Kevin O’Leary. Then, they agreed on a 6.25% equity stake between O’Leary and Boost Oxygen.

Boost Oxygen's post-Shark Tank success

Following their appearance on Shark Tank, Boost Oxygen experienced a surge in sales and brand recognition. Their exposure from the show helped them reach a wider audience and establish themselves as a trusted brand in the portable oxygen industry.

Boost Oxygen's sales skyrocketed, significantly increasing both online and retail sales. The company also saw a boost in brand recognition as more people became aware of their product and its benefits.

This increased visibility led to partnerships with major retailers and distributors like Walmart and CVS, further expanding Boost Oxygen's reach.

Boost Oxygen's sales growth after Shark Tank

After appearing on Shark Tank, Boost Oxygen's sales growth was impressive. The company reported a 50% increase each year following its appearance on the show.

This growth continued in subsequent years, with Boost Oxygen consistently surpassing its sales targets.

boost oxygen product

Several factors contributed to this sales growth. Firstly, the exposure from Shark Tank helped Boost Oxygen reach a larger audience, resulting in increased demand for their product.

Plus, the positive reviews and testimonials from satisfied customers further boosted sales as word-of-mouth recommendations became more prevalent.

Boost Oxygen's product expansion

In addition to their original portable oxygen canisters, Boost Oxygen expanded their product offerings after their successful appearance on Shark Tank.

They introduced new flavors and scents like lavender, menthol and eucalyptus, pink grapefruit, and rosemary to cater to different preferences. They also added larger canister sizes to satisfy other customers' needs that required more oxygen.

Boost Oxygen also launched a line of specialty canisters designed for specific use cases, such as high-altitude activities and sports recovery. These new products allowed Boost Oxygen to tap into niche markets and attract more customers.

Boost Oxygen's marketing strategies

Boost Oxygen's success is partly attributed to its effective marketing strategies. The company utilized various channels to promote its product and reach its target audience.

It leveraged social media platforms like Instagram and Facebook to engage with customers and share user-generated content.

Boost Oxygen also partnered with influencers and athletes who could endorse their product and reach a larger audience. These partnerships helped build credibility and trust among potential customers.

Additionally, Boost Oxygen invested in targeted advertising campaigns, both online and offline, to further increase brand awareness and drive sales.

Boost Oxygen's new partnerships and collaborations

Boost Oxygen's success after Shark Tank led to numerous partnerships and collaborations with other companies.

They formed strategic alliances with retailers like Walmart and CVS to expand their distribution network and make their products more accessible to customers.
Boost Oxygen

Boost Oxygen also collaborated with sports teams and organizations to promote their product as a performance enhancer.

Some of these groups include Rosenhaus Sports, the National Athletic Teams Association, and the United States Air Force Academy Athletics.

These partnerships helped Boost Oxygen gain credibility within the sports industry and attract athletes looking for a competitive edge.

Boost Oxygen's international expansion

Building on their domestic success, Boost Oxygen embarked on an international expansion strategy. They identified critical markets with a demand for portable oxygen and established distribution channels in those regions.

However, international expansion came with its own set of challenges. Boost Oxygen had to navigate different regulations and certifications in each country, which required significant time and resources.

Despite these challenges, Boost Oxygen entered several international markets, including Canada, the United Kingdom, and Australia.

Boost Oxygen's awards and recognitions

Boost Oxygen's success has not gone unnoticed by industry experts and organizations. The company received several awards and recognitions for its innovative product and rapid growth.

They gained recognition as one of the fastest-growing companies in the portable oxygen industry and received accolades for their commitment to quality and customer satisfaction.

These awards not only validated Boost Oxygen's efforts but also helped solidify its position as a leader in the portable oxygen market.

Boost Oxygen's future plans and goals

Looking ahead, Boost Oxygen has ambitious plans for continued growth and success. They aim to further expand their product offerings, introducing new flavors, scents, and sizes to cater to a wider range of customers. Additionally, they plan to explore new markets and continue their international expansion.

Boost Oxygen also intends to invest in research and development to improve their product and explore new applications for portable oxygen. They are committed to staying at the forefront of innovation in the industry and providing customers with the best possible experience.

product line

Boost Oxygen's appearance on Shark Tank was a turning point for the company, propelling them to new heights of success.

The exposure and investment from the Sharks helped Boost Oxygen increase sales, expand their product offerings, and establish themselves as a trusted brand in the portable oxygen industry.

With its continued focus on innovation, strategic partnerships, and international expansion, Boost Oxygen is well-positioned for future growth and success. 

As they continue to provide individuals with a convenient and reliable source of oxygen, Boost Oxygen's goal is to become a household name worldwide.

FAQs

What is Boost Oxygen?

Boost Oxygen is a portable and lightweight canister of 95% pure oxygen intended to quickly and easily restore oxygen levels in the body.

What happened to Boost Oxygen after Shark Tank?

Boost Oxygen experienced a significant increase in sales after appearing on Shark Tank in 2019 The company has expanded its product line and distribution channels and is now available in over 50 countries worldwide.

Did Boost Oxygen receive an investment on Shark Tank?

Yes, Boost Oxygen received a $1 million investment from Kevin O'Leary on Shark Tank in exchange for a 6.25% equity stake in the company.

What is the price of Boost Oxygen?

The price of Boost Oxygen varies depending on the size of the canister and the retailer.

  • Pocket size: 3 liters, 60 inhalations: $8.99
  • Medium: 5 liters, 100 inhalations: $11.99
  • Large: 10 liters, 200 inhalations: $17.99

Is Boost Oxygen safe to use?

Boost Oxygen is generally considered safe, as it contains 95% pure oxygen and is not for medical use. However, individuals with certain medical conditions should consult a healthcare professional before using Boost Oxygen.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}