What Happened To Eco Flowers After Shark Tank?

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Eco Flowers is a company that specializes in creating sustainable and eco-friendly floral arrangements. Their mission is to provide customers with beautiful, long-lasting flowers that are ethically sourced and environmentally friendly. The company gained national attention when they appeared on the hit TV show Shark Tank.

During their appearance on Shark Tank, Eco Flowers impressed the panel of investors with their unique business model and commitment to sustainability. They showcased their innovative process of creating flowers from recycled and sustainable materials, such as recycled book pages and wood.

The founders of Eco Flowers, Meagan Chapman and Jesse Chapman, successfully secured a deal with investor Kevin O'Leary, who saw the potential in their business.

The immediate impact of Shark Tank on Eco Flowers

The exposure from their appearance on Shark Tank had an immediate impact on Eco Flowers. The company experienced a significant increase in website traffic and sales following the episode's airing. Viewers were intrigued by the concept of eco-friendly flowers and were eager to support a business that aligned with their values.

Eco flowers pitch

The boost in brand recognition and exposure also led to new opportunities for Eco Flowers. They received inquiries from retailers interested in carrying their products, as well as requests for partnerships and collaborations. The Shark Tank platform provided them with a level of credibility and visibility that they may not have been able to achieve on their own.

The challenges faced by Eco Flowers after Shark Tank

While the exposure from Shark Tank was undoubtedly beneficial for Eco Flowers, it also presented some challenges for the company. One of the main struggles they faced was fulfilling the sudden increase in orders and meeting the high demand for their products. The surge in sales caught them off guard, and they found themselves overwhelmed with orders.

As a result, some customers experienced delays in receiving their orders or received products that did not meet their expectations. This led to negative reviews and backlash from customers who felt let down by the company. Eco Flowers had to quickly address these issues and find ways to improve their operations to meet the growing demand.

The impact of negative reviews on Eco Flowers' business

The negative reviews and backlash from customers had a significant impact on Eco Flowers' reputation and sales. Potential customers who came across these negative reviews were hesitant to make a purchase, fearing they would have a similar experience. The company saw a decline in sales as a result, and their brand image took a hit.

Eco Flowers

Recognizing the importance of addressing customer complaints and improving their product quality, Eco Flowers took immediate action.

They implemented measures to ensure that orders were fulfilled in a timely manner and that the quality of their products met customer expectations. They also made efforts to reach out to dissatisfied customers and offer solutions to their concerns.

Eco Flowers' efforts to improve their product quality and customer service

To address the issues raised by customers, Eco Flowers made significant changes to their production process and sourcing methods. They invested in new equipment and technology that allowed them to streamline their operations and increase efficiency.

They also sought out new suppliers who could provide them with higher-quality materials for their floral arrangements.

In addition to improving their product quality, Eco Flowers also invested in customer service training and resources. They hired additional staff members dedicated to handling customer inquiries and concerns promptly. They implemented a system for tracking customer feedback and used it as a tool for continuous improvement.

The role of social media in Eco Flowers' post-Shark Tank journey

Social media played a crucial role in Eco Flowers' post-Shark Tank journey. The company utilized platforms like Instagram, Facebook, and Twitter to engage with customers, address concerns, and showcase their products.

They actively responded to comments and messages from customers, demonstrating their commitment to excellent customer service.

The impact of social media on Eco Flowers' brand image and reputation was significant. Positive reviews and testimonials from satisfied customers helped rebuild trust and attract new customers.

The company also used social media to share behind-the-scenes content, sustainability tips, and updates on new product launches. This helped to create a sense of community and loyalty among their customer base.

Eco Flowers' expansion into new markets and product lines

Building on the success of their eco-friendly floral arrangements, Eco Flowers expanded into new markets and introduced new product lines. They partnered with other sustainable brands to create gift sets and curated collections that aligned with their mission. This allowed them to reach a broader audience and tap into new customer segments.

Eco flowers

Furthermore, Eco Flowers expanded into international markets, leveraging their online platform to ship their products worldwide. They recognized the global demand for sustainable products and saw an opportunity to make a positive impact on a larger scale.

This expansion into international markets helped to further establish their brand as a leader in the eco-friendly industry.

The impact of COVID-19 on Eco Flowers' business

Like many businesses, Eco Flowers faced challenges during the COVID-19 pandemic. The global health crisis disrupted supply chains and caused delays in shipping and fulfillment. Additionally, with many events and weddings being canceled or postponed, there was a decline in demand for floral arrangements.

However, Eco Flowers adapted to the new market conditions and customer needs. They introduced new product lines, such as dried flower arrangements and DIY kits, which appealed to customers looking for at-home activities and long-lasting decor.

They also implemented strict safety protocols in their production facility to ensure the health and well-being of their employees.

Eco Flowers' current status and future plans

Currently, Eco Flowers is thriving as a sustainable floral company. They have successfully addressed the challenges they faced after their Shark Tank appearance and have built a strong reputation for quality products and excellent customer service.

The company continues to innovate and expand its product offerings, staying true to its mission of providing eco-friendly alternatives to traditional flowers.

Looking ahead, Eco Flowers plans to further expand its international presence and explore partnerships with like-minded brands. They are also investing in research and development to create new sustainable materials and techniques for their floral arrangements.

The company remains committed to its core values of sustainability and ethical practices, and they are excited about the future of their business.

Lessons learned from Eco Flowers' Shark Tank experience

Eco Flowers' journey after Shark Tank offers valuable lessons for entrepreneurs and small business owners. One key takeaway is the importance of resilience and adaptability in the face of challenges.

Eco Flowers faced setbacks but was able to bounce back by listening to customer feedback, making necessary changes, and continuously improving their operations.

Eco flowers Shark tank

Another lesson is the significance of customer service and reputation management. Negative reviews can have a significant impact on a business, but by addressing customer concerns promptly and taking steps to improve product quality, a company can rebuild trust and regain customer loyalty.

Lastly, the power of social media cannot be underestimated. Utilizing social media platforms to engage with customers, address concerns, and showcase products can help build a strong brand image and foster a loyal customer base.

Overall, Eco Flowers' journey after Shark Tank is a testament to the resilience and determination required to succeed in business. By staying true to their mission and continuously striving for improvement, they have positioned themselves as leaders in the sustainable floral industry.


What is Eco Flower?

Eco Flower is a company that produces eco-friendly and sustainable floral arrangements made from recycled and repurposed materials.

What happened to Eco Flowers after Shark Tank?

After appearing on Shark Tank in 2016, Eco Flowers experienced a surge in sales and received an investment from Robert Herjavec. However, the company faced challenges with production and fulfillment, leading to customer complaints and negative reviews.

Did Eco Flowers go out of business?

No, Eco Flowers did not go out of business. The company has since rebranded as Sola Wood Flowers and continues to sell eco-friendly floral arrangements.

What are Sola Wood Flowers?

Sola Wood Flowers are handmade from the tapioca plant, making them eco-friendly and sustainable. They are a popular alternative to traditional flowers for weddings and other events.

Where can I buy Sola Wood Flowers?

Sola Wood Flowers can be purchased directly from the company's website or from various retailers and wholesalers.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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