What Happened To Foot Fairy After Shark Tank?

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Foot Fairy is an innovative new application that makes it easy for parents to measure their children's feet. Using this app, you can accurately measure your child's shoe size in just three simple steps.

Dr. Sylvie Shapiro and Nicole Brooks appeared on Shark Tank, asking for $75,000 in exchange for 15% stake in their company, Foot Fairy.

Foot Fairy is the first step in creating an entire line of products that will help parents and kids get organized around their feet.

The product will be a customized kit that helps parents measure their children's feet and keep track of shoe sizes over time as they grow.

That's why I’m so excited about Foot Fairy; let's find out what happened to Foot Fairy.

What is Foot Fairy?

Foot Fairy is an iPad app that allows parents to precisely track their children's foot size from the comfort of their own home. 

What Happened To Foot Fairy After Shark Tank

To use the app, take the iPad, place your child's foot against the iPad surface, and wait for the result . The app will determine your child's shoe size.

The parent then has a choice to go to a pre-populated website page by Zappos, which is a web-based shoe store. The page will consequently show shoe sizes in your youngster's size.

Foot Fairy features

Foot Fairy enables parents to monitor their child's foot size in the privacy and comfort of their own home.

The Foot Fairy app makes it easy to take a photo of your shoes, then store all the details in one place so that the next time you're looking for them, it's simple like typing in a few keywords and clicking search.

When Dr. Sylvie Shapiro and Nicole Brooks appeared on Shark Tank, they were looking for a way to make their Foot Fairy app successful. Will they succeed?

What happened to Foot Fairy”s pitch on Shark Tank?

Dr. Sylvie Shapiro and Nicole Brooks, the founders of Foot Fairy, appeared on Shark Tank in March 2019. They were hoping to get an investment from one of the show's five investors

What Happened to Foot Fairy”s Pitch on Shark Tank

Barb dives into detail about why the two moms have come to Shark Tank; what is it specifically that they intend to do with the $75,000 investment?

According to Nicole, they can develop the back-end framework; they could store the client messages specifically, which would assHowever,

Kevin is a keen observant. So he didn't say anything the whole time until he finally reveals that they haven’t shown him anything proprietary, patentable, or software or technology that few people have the skill to emulate.

Unsurprisingly, Kevin was out. But Lori says she has never seen anyone so confident about what they do is withholding clients. The two moms aren’t quite at business level yet, and they are just in starting point yet, and Lori is also out of the deal.

Robert says that his first thoughts are love and attraction, but he thought more about is why Foot Fairy was "t advertised on Zappo's website. So Robert is next out of the deal.

Barb says Nicole and Sylvie are perfect examples of enthusiasm but are not always the best. 

At the same time, she loves and finds the idea attractive and will use it for her daughter. But as an investor, she does not see where she can make her money back. As a result, Barb is the fourth Shark out of the deal, leaving only Mark Cuban.

Mark makes a shocking move. He offers $100,000 for 40%, but there are contingencies. First, he will test the software himself and ensure that it works. The second is that he will check if there is nothing comparable to Foot Fairy. 

Third he, wants to check each contract if the “technology team” has to ensure that Foot Fairy will retain its the owner of the software that runs the application.

Sylvie and Nicole take Mark’s deal after few moments of discussion. The other four Sharks were surprised that Mark is willing to pair with such a team.

What happened to Foot Fairy after Shark Tank?

The application appears to be available on the Apple App Store. Still, it does not appear to be as widely supported or advertised as before its appearance on Shark Tank. 

For example, foot Fairy’s Facebook page only has 1,570 likes; the last update was posted on September 17, 2014.

There is ain"t official website for Foot Fairy, and searching for Foot Fairy yields many pages similar to this one. So while many people appear to be interested in how Foot Fairy is doing, nobody must be using the application. 

Foot Fairy before Shark Tank

Dr. Sylvie Shapiro and Nicole Creeks are requesting $75,000 in return for a 15 stake in their organization, Foot Fairy. Both Nicol and Sylvie are mothers, and when Nicole fears taking her kids to the shoe store, very much like many guardians. 

Foot Fairy before Shark Tank

The   youngsters frequently get rowdy and are uncooperative, notwithstanding legitimate shoes being a particularly appropriate part of having the option to grow up appropriately.

Be that as it may, with Foot Pixie, mothers and fathers will not at any point need to go through such a circumstance. Foot Pixie is an iPad application that precisely considers guardians to follow their youngster's foot size.

As a Podiatrist (foot specialist), Sylvie frequently has parents says that they simply guest their kid's shoe size, and she sees many foot issues related to youngsters wearing some unacceptable size shoe.

To illustrate, Sylvie has brought her girl, Sienna.

To utilize the application, take the iPad, take your youngster's foot and spot it against the iPad surface, sit tight for the ring, and the application will have decided your kid's shoe size. 

The parent then, at that point, has a choice to go to a pre-populated site page by Zappo, which is a web-based shoe store. The site page will naturally show shoe sizes in your kid's size.

Foot Fairy”s pricing plan

The product's pricing seems unclear since they mention that they will earn money from the apps by commission from the company that willing to sign up with foot fairy.

Foot Fairy”s Pros & Cons

It is essential to tackle the pros and cons of the product so that the user, buyer, or whoever wants to use it will know what they're going to use too.

When Dr. Sylvie Shapiro and Nicole Brooks appeared on Shark Tank and pitched their Foot Fairy apps, they were hoping to get the backing of a shark. They didn't, but we're still here to talk about all the pros and cons of these apps.


  • They can help you find your foot size with just one step
  • They have over 2 million users already! That's a lot of feet!
  • Easy to use apps.


  • They don't work if you have very big or small feet (sorry!)
  • Their website says that if you don't try their app at least once every two weeks, it won"t work for you at all.

Foot Fairy alternatives

Their product is an app that provides a fun way to teach children about foot care. Kids can virtually "meet" the different types of toes on their feet and learn about how to take care of them.

Foot Fairy alternatives

Foot Fairy is a fun way to engage kids in the learning process and make it more fun than just reading instructions or watching videos.


As you can see, the story of how Dr. Sylvie Shapiro and Nicole Brooks came to be in a Shark Tank episode is a fascinating one. I hope you've learned a lot about Dr. Sylvie Shapiro and Nicole Brooks as they appeared on Shark Tank. 

I was excited to see them in action and I hope that you were too! If you have any questions, please feel free to leave them in the comments section below.

We're excited to see where their success takes them next!

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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