What Happened To Gobie H20 After Shark Tank?

This post may contain affiliate links and I may receive a small commission if you make a purchase using these links – at no extra cost for you. Please read my disclaimer here.

Gobie H20 is a water bottle company that was founded in 2012 with a mission to create a sustainable and eco-friendly alternative to single-use plastic water bottles. The company's flagship product, the Gobie H20 water bottle, is designed to be reusable, durable, and easy to clean.

It features a built-in filter that removes impurities from tap water, making it a convenient and environmentally friendly choice for consumers. In 2014, Gobie H20 had the opportunity to pitch their product on the popular television show Shark Tank.

The show features aspiring entrepreneurs who present their business ideas to a panel of wealthy investors, known as "sharks," in hopes of securing funding and mentorship. Gobie H20's appearance on Shark Tank was a pivotal moment for the company, as it provided them with a platform to showcase their product to a national audience.

Initial success and growth after Shark Tank

Gobie H20's appearance on Shark Tank had an immediate impact on the company's sales and exposure. Following their pitch, they received offers from multiple sharks, ultimately accepting a deal with investor Robert Herjavec. This endorsement from a well-known investor helped to validate the company's product and mission, leading to a surge in sales.

Gobie pitch

In the months following their appearance on Shark Tank, Gobie H20 experienced significant growth. Their website traffic increased dramatically, and they saw a substantial increase in online sales.

The exposure from the show also led to partnerships with major retailers, allowing Gobie H20 to expand their distribution channels and reach a wider customer base.

Challenges faced by Gobie H20 in the competitive water bottle market

While Gobie H20 experienced initial success after appearing on Shark Tank, they soon faced challenges in the competitive water bottle market. The market is saturated with a wide range of water bottle options, making it difficult for Gobie H20 to stand out from the competition.

Additionally, many consumers were already loyal to established brands and were hesitant to switch to a new product. To overcome these challenges, Gobie H20 focused on differentiating themselves from their competitors.

They emphasized the unique features of their product, such as the built-in filter and the durability of the bottle. They also highlighted their commitment to sustainability and eco-friendliness, appealing to consumers who were looking for more environmentally conscious options.

Changes made to the product and marketing strategy

In response to the challenges they faced in the market, Gobie H20 made several changes to their product and marketing strategy. They conducted market research to better understand their target audience and their preferences. Based on this research, they made improvements to their product, such as enhancing the design and functionality of the bottle.

Gobie H20 also revamped their marketing strategy to better communicate their unique selling points. They focused on creating engaging content that highlighted the benefits of their product and showcased customer testimonials. They also leveraged social media platforms to reach a wider audience and engage with potential customers.

Gobie products

These changes had a positive impact on Gobie H20's success. The improvements made to the product increased customer satisfaction and loyalty, leading to repeat purchases and positive word-of-mouth referrals. The revamped marketing strategy helped to increase brand awareness and attract new customers.

Expansion into new markets and partnerships

As Gobie H20 continued to grow, they sought opportunities to expand into new markets and form partnerships with like-minded organizations. They recognized that there was a demand for their product beyond just the consumer market, and they began exploring opportunities in the corporate and hospitality sectors.

Gobie H20 formed partnerships with companies in these industries, providing them with customized water bottles for their employees or guests. This not only increased their revenue streams but also helped to further promote their brand and mission.

By aligning themselves with organizations that shared their commitment to sustainability, Gobie H20 was able to reach new customers and expand their market reach.

Gobie H20's impact on sustainability and environmental consciousness

One of the key aspects of Gobie H20's mission is their commitment to sustainability and environmental consciousness. They recognized the negative impact that single-use plastic water bottles have on the environment and wanted to provide a more sustainable alternative.

Gobie H20's water bottles are designed to be reusable, reducing the amount of plastic waste generated by single-use bottles. Additionally, the built-in filter allows users to fill up their bottles with tap water, eliminating the need for bottled water and reducing plastic waste even further.

The company also takes steps to reduce waste in their own operations. They use eco-friendly packaging materials and strive to minimize their carbon footprint throughout the production and distribution process.

Customer reviews and feedback on the product

Customer reviews and feedback play a crucial role in shaping a company's success, and Gobie H20 is no exception. The company has received overwhelmingly positive reviews from customers who appreciate the quality and functionality of their water bottles.

Gobie H20

Customers have praised the durability of the Gobie H20 bottle, noting that it holds up well even with frequent use. They also appreciate the convenience of the built-in filter, which allows them to have clean, filtered water wherever they go.

Gobie H20 actively listens to customer feedback and uses it to improve their product. They have made updates based on customer suggestions, such as adding new colors and designs to their product lineup. This commitment to customer satisfaction has helped to build a loyal customer base and drive repeat purchases.

Recognition and awards received by Gobie H20

Gobie H20's commitment to sustainability and their innovative product design have been recognized with several awards and accolades. They have received recognition from organizations such as the Green Business Bureau and the Sustainable Packaging Coalition for their efforts to reduce waste and promote eco-friendly practices.

These awards have not only validated Gobie H20's mission but have also helped to increase brand awareness and credibility. Customers are more likely to trust a company that has received recognition from reputable organizations, and these accolades have played a role in the company's success.

Financial performance and profitability of the company

Gobie H20's appearance on Shark Tank and subsequent growth in the market have translated into strong financial performance. The company has seen steady revenue growth year over year, with sales increasing significantly since their appearance on the show.

The company's profitability has also improved as they have scaled their operations and increased their market share. By focusing on cost-effective production methods and efficient distribution channels, Gobie H20 has been able to maximize their profit margins.

Future plans and goals for Gobie H20

Looking ahead, Gobie H20 has ambitious plans for the future. They aim to continue expanding their market reach and growing their brand presence. They plan to explore opportunities in international markets and form partnerships with organizations that align with their mission.

Gobie H20 also plans to continue innovating their product line, introducing new features and designs that meet the evolving needs of their customers. They will continue to prioritize sustainability and environmental consciousness in all aspects of their business, striving to be a leader in the industry.

Gobie Shark tank

In conclusion, Gobie H20's appearance on Shark Tank was a turning point for the company, propelling them into a period of rapid growth and success. Despite facing challenges in a competitive market, they were able to differentiate themselves through product improvements and a strong commitment to sustainability.

With a loyal customer base, recognition from industry organizations, and strong financial performance, Gobie H20 is well-positioned for continued success in the water bottle market.


What is Gobie H20?

Gobie H20 is a water bottle company that was featured on the television show Shark Tank.

What happened to Gobie H20 after Shark Tank?

After appearing on Shark Tank, Gobie H20 experienced a surge in sales and was able to secure a deal with investor Robert Herjavec. However, the company ultimately failed and is no longer in business.

Why did Gobie H20 fail?

There were several factors that contributed to Gobie H20's failure, including production issues, high costs, and difficulty competing with established brands in the water bottle market.

Did Gobie H20 receive any other investment offers?

Yes, Gobie H20 received multiple investment offers on Shark Tank, but ultimately chose to partner with Robert Herjavec.

What was Gobie H20's unique selling point?

Gobie H20's unique selling point was its built-in filter, which allowed users to purify water on-the-go.

Is Gobie H20 still available for purchase?

No, Gobie H20 is no longer in business and its products are no longer available for purchase.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}