What Happened To Roominate After Shark Tank?

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My brother grew up with practical toy kits like construction sets or science lab kits, whereas I received the same dollhouse every year.

But, frankly, he could build anything he wanted. So here I am, stuck on the fourth page of Google, trying to find a manual about table assembly.

This generation is fortunate to grow up with a toy that allows girls to build their rooms and houses by connecting objects with magnetized connectors

Roominate has been around since 2013, but it was featured on Shark Tank in 2017 and received $1 million in funding from Lori Greiner. 

Since then, the company has continued to grow, adding new products and features to its line of building sets. So sit down and grab some food. I'm here to tell you what happened to Roominate after Shark Tank.

What is Roominate?

Roominate is not just a dollhouse; it's a construction set that allows girls to build their worlds. The girls can assemble the sets and create different pieces to create an endless number of structures. 

What Happened To Roominate After Shark Tank

The company aims to empower girls by encouraging them to explore STEM (science, technology, engineering, and math) through play.

They believe that their products will help provide a foundation for girls who want to pursue careers in STEM fields in the future.

The company's name is inspired by the "magnetic," which refers to the magnets used in their products. Roominate builds designed for girls ages six and up, but both boys and girls can enjoy them.

You can assemble each set that comes with various pieces differently to create an endless number of structures. 

The company aims to empower girls by encouraging them to explore STEM (science, technology, engineering, and math) through play

In addition, they believe that their products will help provide a foundation for girls who want to pursue STEM-based careers.

Essentially, the goal is to construct the dollhouse rather than purchase it ready-made. Roominate is not just a dollhouse; it's a construction set that allows girls to build their worlds.

You can assemble the sets that come with pieces in different ways to create an endless number of structures. 

The company aims to empower girls by encouraging them to explore STEM (science, technology, engineering, and math) through play.

They believe that their products will help provide a foundation for girls who want to pursue careers in STEM fields in the future.

Roominate's products

Roominate builds designed for girls ages six and up, but both boys and girls can enjoy them. The pieces are magnetic, so they can be easily assembled and disassembled.

Roominate only uses high-quality materials that won't break or chip easily, which means the toys will last for years. Each set has various pieces you can assemble differently to create an endless number of structures. 

The company aims to empower girls by encouraging them to explore STEM (science, technology, engineering, and math) through play.

In addition, they believe that their products will help provide a foundation for girls who want to specialize in a career that STEM majors. 

Roominate's Dolls

These are 18" dolls that come with customizable outfits so kids can design their looks and personalities for their dolls!

Roominate's Interactive Pets

These furry friends have sensors in their paws that allow them to react when they're petted or pushed around!

Roominate's Furniture Collection

The furniture collection includes sets that allow you to create rooms like yours! You can even add lights or music to the furniture!

Roominate's Play Sets

These full-scale play sets allow girls to design and build anything they can imagine!

Roominate's Dream Big Collection

This new line of products allows kids to add their personal touches to their Roominate creations! in your room and change the color of the walls and floor!

Roominate's DIY Kits

These include materials for making your creations with Roominate! The kits come with instructions so kids can build whatever they want.

How much did Roominate sell for?

Two entrepreneurs, Alice Brooks And Bettina Chen, proposed toys for girls that want to pursue a STEM career and work for the job they have always wanted.

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They thought of creating Roominate because they saw statistics that only 15% of women enroll in a college course that majors in STEM.

They immediately came up with the idea to innovate an interactive dollhouse that encourages young girls to take an interest in STEM.

They asked for an initial investment to boost their production. Mark Cuban and Lori Greiner agree to invest $500,000 for 5% equity in Roominate

Afterward, Mark invested in a partnership with Lori Greiner in exchange for Alice and Benitta tutor Mark's daughter. 

I wouldn’t pass up an opportunity like that. It’s very rare to find potential investors that have passion in what you do. If they put as much effort into the brand and the products as you do, your products could come a long way. 

It doesn’t stop there. Roominate has recently signed a contract with Walmart to sell their products in all branches. Reportedly, the passion Alice and Bettina have is shown whenever they visit Walmart supermarkets and endorse the brand.

What Happened To Roominate After Shark Tank?

The first thing that happened was a massive spike in sales. Before appearing on the show, Roominate sold about 5,000 units per month.

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Within weeks of being featured on Shark Tank, they sold more than 50,000 units per month! Roominate, co-founded by Mark and Lori, has used its $500,000 investment to develop a new line of products and open additional retail outlets.

Cuban's investment helped the company develop a new line of products and open additional retail outlets.

From its early purpose of educating children about engineering and electronics, Roominate has expanded to include programming as part of its educational offerings, thanks to Cuban's expertise.

Roominate pros & cons

Roominate has paved the way for many young girls that aspire to be engineers, mathematicians, and scientists. In addition, Roominate's unique concept has attracted many customers and potential investors.

Pros

  • It gives young girls opportunities to learn
  • A fun, interactive toy that teaches kids about engineering and electronics. 
  • It also encourages them to create their inventions.
  • The company has expanded massively to include both boys' and girls' programs.
  • Cuban's investment helped Roominate develop new products and open additional retail outlets. 
  • The company's focus on STEM education makes it an attractive investment opportunity for investors who want to involve themselves in a growing industry.
  • Cuban's involvement in Roominate shows that he is willing to invest in companies that share his passion for improving children's lives through innovation.
  • Includes a focus on STEM education, and the company has successfully created products that target girls. 

Cons

There is a lack of marketing and advertising on the products and the brand, but they continue to make improvements. I can see that the investors care deeply about the brand and the products they produce, so I can expect an improvement in the future.

Conclusion

My thoughts on Roominate remain the same. It’s a beautiful product, and it encourages young girls to forget about the stigmas and stereotypes. Beauty is an asset, but intelligence is what defines your character. 

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I am a big fan of Roominate, and I believe it’s a great way to help young girls discover their abilities

They need to build confidence and self-esteem to succeed in life. There are many toys on the market that encourage creativity, but none of them promote intelligence as Roominate does. 

The combination of these two things makes this product special. Roominate is a great way to encourage girls to be creative and innovative. It helps them discover their talents and interests in STEM by using their imagination.

The only thing I wish was different about Roominate was that there were more accessories for it. The product has so much potential, but it needs more pieces available for purchase.

I love that it encourages girls to build and create things. It is an excellent way for them to develop their engineering, design, and architecture skills.

In addition, these toys help children develop better communication skills and problem-solving abilities. 

In other words, girls will be able to think outside the box when it comes time to solve real-life problems.

I think it would be great if Roominate partnered with companies like LEGO and Hasbro. They could design expansion sets that work with their products.

Collaborating with LEGO and Hasbro would give girls more options when it comes time to build something new.

Honestly, this is a great way of showcasing what women can do. Young girls are often discouraged because most of today’s successful people are men.

They don’t see much women in the big leads because the successful women are hidden behind shadows.

This is not the case anymore. This brand has more potential that people sought it to have. I believe that it will succeed.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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