What Happened to RootSuit After Shark Tank?

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The story of the RootSuit is a modern-day fairy tale. It's the tale of an idea that turned into a dream, and that dream was recognized by great people who helped it grow into something truly amazing.

But the story of RootSuit didn't end with its appearance on Shark Tank. In fact, it was just the beginning.

What is RootSuit?

RootSuit is a spandex bodysuit that appeared on the hit ABC show Shark Tank.

What Happened to RootSuit After Shark Tank

You can wear it under your clothes to help you get in shape, look good, and feel great. The pocket located on the front of the suit allows you to hold your phone, keys, and wallet which I think is really innovative.

RootSuits are made from high-quality materials that are breathable and comfortable to wear

They give you support where you need it most and make sure that every inch of your body is covered so that you can focus on getting fit without having to worry if people can see your underwear through your pants!

Who founded Rootsuit?

Colin Grussing is a man with a mission. A mission to change the world, one body suit at a time.

If you don't know who Colin is, let me tell you: he's the founder of RootSuit, a company that makes spandex bodysuits for people who want to be superheroes but don't have time to go through the rigorous training process.

Colin started his journey as an entrepreneur when he was just five years old, when he invented "Super-Glue" and sold it on the playground for $5 per tube.

He then went on to found RootSuit in 2008 after graduating from Harvard Business School with an MBA in entrepreneurship (he got straight As).

His company, RootSuit, has grown to become a household name in superhero circles. They don't just make body suits; they also offer accessories like capes, masks and utility belts.

Since then, RootSuit has grown into one of the most popular superhero costume brands in the world. Colin has been featured on numerous news programs and websites, including Forbes, Fast Company, and Inc. 

He's also presented at conferences around the world such as SXSW Interactive, TechCrunch Disrupt, and Web Summit.

How did the RootSuit Shark Tank pitch go?

I know you're probably wondering, "How did Colin Grussing pitch to the sharks in Shark Tank?" Well, I'm here to tell you that he didn't. 

How did the RootSuit Shark Tank pitch go

Colin begins his pitch by immediately showing off the RootSuit he is wearing underneath his regular clothes.

He feels that describing it to the Sharks would not do its quirks and charms justice, so instead he wants them to experience it for themselves.

While hip hop music plays in the background, Colin blows a whistle. A sign is held aloft by one of his assistants that proclaims “Go Root Suit”—a pun on the popular Shark Tank-related hashtag and Colins' brand name.

Colin then slides the hood of his RootSuit over his face, breaking through the paper. 

In a colorful brigade of RootSuits, people storm out. The colors varied greatly, ranging from a cool blue camo design to an American-inspired combination of red, white and blue with stars—and back again.

There were black-and-white tuxedo schemes as well as variations on solid color schemes that used shifting gradients.

Robert Herjavek was interested in the product but he feared that competitors might hinder the company. Lori stated the same reason and Kevin O'Leary didn't like the offer presented by Colin, so they all refused to invest in RootSuit. 

Colin wanted to try again with Daymond John, however, Daymond wanted $100k with 50% equity. Colin found it challenging to agree with the deal.

So why didn't he get an offer? Well, for starters, he didn't ask for enough money.

He asked for only $100K for 15% equity in his company—and even though that sounds like a lot of money (and it is!), it's not nearly enough to make up for the risk involved with investing in a young business like his. 

The sharks are looking for businesses with huge potential upside, and since RootSuit isn't yet established enough to be considered a big name brand among consumers, they turned him down.

Personally, I think this was a huge missed opportunity and setback for Colin Grussing, but it's hard to fault the sharks for being so cautious. They're looking for businesses that are already established, profitable, and growing quickly.

RootSuit is still a young company in its infancy, so there's no way to tell how successful it will be down the road—but, thankfully, RootSuit is currently profitable and growing quickly, which means that it's still a great investment opportunity.

In fact, I think the sharks are missing out on a huge opportunity here!

If they were smart—and if they had taken the time to look at RootSuit's website and product line—they would have seen that this company is an amazing deal for anyone looking for a spandex bodysuit.

What happened to RootSuit after Shark Tank?

After its appearance on Shark Tank, RootSuit has been a hot topic of conversation.

RootSuit net worth

I know a lot of people are wondering what happened to this innovative business after their appearance on the show. I decided to do some research and find out for myself.

I'm happy to report that RootSuit has done very well since their appearance on Shark Tank. They recently launched a new line of products and are working hard to get their products into retail locations across the country.

The company has also been featured in a number of online articles, including Entrepreneur and Inc. Magazine.

As you can tell from the Shark Tank Effect, getting onto a popular television show like Shark Tank can have a huge impact on your business. 

Not only will it give you access to millions of potential customers who are eager to buy your product or service, but it can also increase brand awareness and credibility.

Celebrities like Shaquille O'Neal wore a RootSuit to a Los Angeles Lakers basketball game, opening up the brand to millions of fans.

Since appearing on Shark Tank, RootSuit has made a lot of progress. There are many articles and literature written about the product.

While talking to Colin Smith for our blog post about RootSuit, he revealed that his company became automated—and now he had time in his hands; so was planning new projects!

RootSuit competitors

RootSuit was a popular product, and many imitators popped up in response

The knockoffs both helped RootSuit gain popularity and expand the brand—by making it easier for users to control their apps without having to take off their gloves—but also made it harder for them to sell copies of their own product.

RootSuit net worth

At the time of its appearance on Shark Tank, RootSuit was valued at around $666k

Even before their appearance on the show, they had already generated gross revenue of about $140k—thanks in part to the company's popularity (they sold over 10K units within a few years).

They've also been able to generate an impressive amount from sales since then: some $525K+!

Where is RootSuit now?

Unfortunately, RootSuit went out of business in 2016.

Where is RootSuit now

The product is still available for purchase, but the company has closed its doors and no longer takes orders. RootSuit was a great idea that unfortunately didn’t take off like it should have in Shark Tank.

On the bright side, Colin went ahead and started to work on several projects: Nola Sidecars and Apocalypse Camp, as well as a new project where he would start a business every week.

He also was interested in starting another podcast or blog—or even writing a book.

RootSuit has taken off since appearing on Shark Tank, likely due to the popularity of a role in an It's Always Sunny in Philadelphia episode called "The Gang Gets Racist."

In this episode, Charlie Day plays the character "Greenman," who wears spandex suits. 

Since then, RootSuit has revamped its website and put a strong emphasis on customer satisfaction

And although it currently sells only to e-commerce customers—no big box or brick-and mortar stores carry the brand's products —RootSuit plans to expand distribution in 2018.

Wrapping up

RootSuit has devoted a great deal of attention to sizing on its website, providing plenty of information about how best to choose the right size for your RootSuit.

RootSuit’s suits come in two main categories: solid and patterned.

Patterned suits start at a shockingly low price of $35, made from 91% premium polyester and 9% high grade spandex; while the solid range is slightly more expensive and comes with either variegated or plain colors.

The patterned suits start at a slightly higher price of $40, but certain patterns like the Green Camo and Zebra are on sale for only $35.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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