What Happened To Slawsa After Shark Tank?

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Slawsa is a unique condiment that combines the flavors of coleslaw and salsa. It was created by Julie Busha, who wanted to create a versatile and flavorful topping that could be used on a variety of dishes. Slawsa quickly gained popularity for its delicious taste and innovative concept.

Shark Tank is a popular TV show where entrepreneurs pitch their businesses to a panel of investors, known as the "sharks." The entrepreneurs have the opportunity to secure funding for their businesses in exchange for equity. The show has become known for its high-stakes pitches and intense negotiations.

Key takeaways

  • Slawsa is a condiment that combines coleslaw and salsa, and it was featured on Shark Tank in 2013.

  • Slawsa's appearance on Shark Tank led to a deal with investor Barbara Corcoran, who helped the brand grow and expand.

  • After Shark Tank, Slawsa's sales increased significantly, with the brand being sold in over 5,000 stores across the US.

  • It faced challenges such as production and distribution issues, but the brand overcame them and continued to grow.

  • Its plans to expand internationally and introduce new flavors, such as a spicy version.

  • Social media played a crucial role in Slawsa's post-Shark Tank journey, with the brand using platforms like Facebook and Twitter to engage with customers and promote its products.

  • Slawsa collaborated with other businesses, such as Subway and Hooters, to offer its products in their stores.

  • Slawsa received several awards and recognition, including being named one of Oprah's Favorite Things in 2014.

  • Slawsa faces competition from other condiment brands, but its unique flavor and versatility set it apart in the market.

  • Its future prospects look bright, with the brand continuing to expand and innovate its product line.

Slawsa's success on Shark Tank

When Slawsa appeared on Shark Tank, it immediately caught the attention of the sharks. Julie Busha's passionate pitch and the unique nature of the product impressed the investors. They were intrigued by the combination of coleslaw and salsa flavors and saw potential in the market for such a product.

Slawsa's success on Shark Tank

The sharks were impressed with Slawsa's sales numbers and growth potential. They recognized that it was a product that could appeal to a wide range of consumers and be used in various ways. The positive feedback from the sharks gave Slawsa a significant boost in credibility and exposure.

The impact of Shark Tank on the sales

After appearing on Shark Tank, Slawsa experienced a significant increase in sales. The exposure from the show led to a surge in brand recognition and consumer interest. People who had never heard of Slawsa before were now eager to try it out for themselves.

The increased sales allowed Slawsa to expand its distribution channels and reach new markets. It also gave them the financial resources to invest in marketing and advertising efforts. Slawsa was able to capitalize on its appearance on Shark Tank and turn it into tangible business growth.

Challenges faced by the company after Shark Tank

While the increased sales were undoubtedly a positive outcome of Slawsa's appearance on Shark Tank, they also presented some challenges. Slawsa had to quickly adjust its production and distribution methods to meet the increased demand for its product.

The sudden surge in orders put a strain on Slawsa's production capabilities. They had to find ways to scale up their operations without compromising the quality of their product. Additionally, they had to ensure that they could meet the demand from their new distribution channels and keep up with the increased volume of orders.

Expansion plans after Shark Tank

With the success of Slawsa on Shark Tank, the company had big plans for expansion. They wanted to capitalize on their newfound brand recognition and use it as a springboard for growth.One of Slawsa's expansion plans was to introduce new flavors and variations of their product.

They recognized that while the original Slawsa was a hit, there was potential to cater to different tastes and preferences. By offering a wider range of options, they could attract even more customers and increase their market share.In addition to expanding their product line, Slawsa also wanted to expand their distribution channels.

They aimed to get their product into more grocery stores and restaurants across the country. By increasing their presence in the market, they could reach a larger customer base and further establish themselves as a leading condiment brand.

Expansion plans after Shark Tank

The role of social media in Slawsa's post-Shark Tank journey

Social media played a crucial role in Slawsa's post-Shark Tank journey. They used platforms like Facebook, Instagram, and Twitter to promote their product and engage with customers. Slawsa leveraged social media to share recipes, cooking tips, and customer testimonials.

They encouraged their followers to share their own experiences with Slawsa and even ran contests and giveaways to generate excitement and engagement.By actively engaging with their customers on social media, Slawsa was able to build a loyal fan base.

People felt a personal connection to the brand and became advocates for the product. This word-of-mouth marketing helped increase brand awareness and attract new customers.

Collaborations with other businesses

To further promote their product and reach new customers, Slawsa entered into collaborations with other businesses. They partnered with restaurants, food trucks, and even other condiment brands to create unique menu items and cross-promote their products.

These collaborations allowed Slawsa to tap into new customer bases and expand their brand presence. By aligning themselves with reputable and complementary brands, they were able to leverage their partners' existing customer relationships and gain exposure to new audiences.

Awards and recognition received by Slawsa after Shark Tank

After appearing on Shark Tank, Slawsa received numerous awards and recognition for its innovative product. It was praised for its unique flavor profile and versatility. Slawsa won several industry awards, including the National Association for Specialty Food Trade's "Outstanding Condiment" award.

These accolades helped establish Slawsa as a reputable brand in the condiment industry and further solidified its position as a leader in the market.

Current market position and competition

Currently, Slawsa holds a strong position in the condiment market. Its unique combination of coleslaw and salsa flavors sets it apart from traditional condiments like ketchup and mustard.

While there are other condiments on the market, Slawsa has managed to differentiate itself through its innovative concept and high-quality ingredients. It continues to innovate and introduce new flavors to stay ahead of the competition.

Future prospects for Slawsa after Shark Tank

The future looks bright for Slawsa after its success on Shark Tank. The exposure from the show has positioned them for long-term growth and success in the condiment industry. Slawsa's plans for the future include expanding their distribution channels even further and introducing new flavors and variations of their product.

Future prospects for Slawsa after Shark Tank

They are also exploring opportunities for international expansion to reach new markets.With its unique product, strong brand recognition, and loyal customer base, Slawsa is well-positioned to continue its upward trajectory and become a household name in the condiment industry.


What is Slawsa?

Slawsa is a condiment that combines coleslaw and salsa, made with a blend of vegetables, mustard, vinegar, and spices.

What happened to Slawsa after Shark Tank?

After appearing on Shark Tank in 2013, Slawsa received investment offers from all five sharks, but ultimately accepted a deal with Mark Cuban. Since then, Slawsa has expanded its distribution and product line, and is still available for purchase.

What is the current status of the company?

Slawsa is still in business and available for purchase online and in select retail stores.

What other products does Slawsa offer?

In addition to the original Slawsa, the company also offers a spicy version called Slawsa Spicy, as well as a line of hot sauces and a seasoning blend.

Where can I buy the product?

Slawsa can be purchased online through the company's website, as well as through Amazon and select retailers such as Walmart and Kroger.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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