What Happened To Slice Of Sauce After Shark Tank?

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Slice of Sauce is a unique condiment company that gained national attention after appearing on the hit television show Shark Tank.

The company, founded by Emily Williams and Cole Williams, offers a revolutionary take on traditional condiments by transforming them into convenient, sliceable sheets. These sheets are made from real, all-natural ingredients and can be used in a variety of ways, from sandwiches to burgers to wraps.

When Slice of Sauce made its debut on Shark Tank, it immediately caught the attention of the Sharks and viewers alike. The concept of a sliceable condiment was innovative and intriguing, and the founders' passion for their product was evident. The Sharks were impressed with the taste and quality of the product, as well as the potential for its success in the market.

Key takeaways

  • Slice of Sauce is a unique product that offers a convenient and mess-free way to enjoy ketchup.

  • The company appeared on Shark Tank and received mixed reactions from the investors.

  • Despite the initial skepticism, Slice of Sauce gained popularity and expanded its product line.

  • The company faced manufacturing challenges and had to adjust its packaging and marketing strategy.

  • Slice of Sauce partnered with a major retailer and received positive reviews and recognition in the food industry.

The Shark Tank pitch and investor reactions

During their pitch on Shark Tank, Emily and Cole showcased their product and explained how it could revolutionize the condiment industry. They highlighted the convenience and versatility of Slice of Sauce, emphasizing that it eliminates the mess and waste often associated with traditional condiments.

SoS pitch

The Sharks were impressed with the product and its potential, but they also had some concerns. Some questioned whether consumers would be willing to try a new form of condiment, while others wondered about the scalability of the business. Despite these concerns, all of the Sharks recognized the unique value proposition of Slice of Sauce and expressed interest in investing.

After some negotiation, Emily and Cole struck a deal with Lori Greiner, who offered them $200,000 for a 15% stake in the company. This partnership would prove to be instrumental in Slice of Sauce's early success and growth.

Initial success and expansion plans

Following their appearance on Shark Tank, Slice of Sauce experienced a surge in popularity. The exposure from the show helped generate buzz around the product, leading to increased sales and brand recognition. The company quickly expanded its distribution, securing partnerships with major retailers and online platforms.

In addition to expanding its distribution, Slice of Sauce also began exploring new product lines. The founders recognized that their sliceable condiments had the potential to be used in a variety of dishes beyond sandwiches and burgers. They started experimenting with different flavors and applications, including marinades, dips, and even dessert toppings.

Manufacturing challenges and delays

As Slice of Sauce continued to grow, it faced some manufacturing challenges and delays. The unique production process required specialized equipment and techniques, which proved to be more complex than initially anticipated. This led to delays in fulfilling orders and meeting demand.

SoS product

To overcome these challenges, Slice of Sauce invested in new manufacturing equipment and worked closely with their production partners to streamline the process. They also hired additional staff to help manage the increased workload. These efforts ultimately paid off, as the company was able to overcome the manufacturing challenges and meet the growing demand for their product.

Changes to packaging and marketing strategy

In order to further differentiate themselves in the market and appeal to a wider audience, Slice of Sauce made some changes to their packaging and marketing strategy. They redesigned their packaging to be more eye-catching and informative, highlighting the unique features and benefits of their product.

They also revamped their marketing strategy, focusing on social media platforms and influencer partnerships to reach their target audience. By leveraging the power of social media, Slice of Sauce was able to generate buzz around their product and engage with customers directly.

These changes had a significant impact on sales and customer perception. The new packaging stood out on store shelves, attracting more attention from consumers. The revamped marketing strategy helped build brand awareness and loyalty, as customers shared their positive experiences with Slice of Sauce on social media.

Partnership with a major retailer

One of the major milestones for Slice of Sauce was securing a partnership with a major retailer. This partnership allowed the company to expand its reach and gain access to a larger customer base. The retailer recognized the unique value proposition of Slice of Sauce and saw the potential for its success in their stores.

SoS marketing

The partnership not only increased sales for Slice of Sauce but also provided valuable exposure and credibility. Being associated with a well-known retailer helped build trust with consumers and positioned Slice of Sauce as a reputable brand in the condiment industry.

Positive customer reviews and feedback

Slice of Sauce has received overwhelmingly positive reviews and feedback from customers. Many customers have praised the convenience and versatility of the product, noting that it has become a staple in their kitchens. They appreciate the all-natural ingredients and the fact that it eliminates the mess and waste often associated with traditional condiments.

The company has used this feedback to continuously improve its product and customer experience. They have listened to customer suggestions and introduced new flavors and variations based on popular demand. This customer-centric approach has helped build a loyal customer base and drive repeat purchases.

Recognition and awards in the food industry

Slice of Sauce has received recognition and awards in the food industry for its innovative product. The company has been featured in various publications and media outlets, further solidifying its reputation as a game-changer in the condiment industry.

These accolades have not only boosted Slice of Sauce's reputation but also opened doors to new opportunities. The company has been approached by other retailers and potential partners who want to collaborate on new product lines or distribution channels.

Future plans and product line expansion

Looking ahead, Slice of Sauce has ambitious plans for future growth and expansion. The company is actively working on expanding its product line, introducing new flavors and variations to cater to different tastes and dietary preferences. They are also exploring partnerships with other food companies to create unique collaborations that will appeal to a wider audience.

SoS shop

In addition to product line expansion, Slice of Sauce is focused on expanding its distribution channels. The company is actively seeking partnerships with international retailers and exploring opportunities in the foodservice industry. By diversifying its distribution, Slice of Sauce aims to reach more customers and increase its market share.

Slice of Sauce's journey after Shark Tank

Since appearing on Shark Tank, Slice of Sauce has come a long way. The company has experienced significant growth and success, thanks to its innovative product, strategic partnerships, and customer-centric approach. Slice of Sauce has overcome manufacturing challenges, revamped its packaging and marketing strategy, and secured a partnership with a major retailer.

With plans for future growth and expansion, Slice of Sauce is poised to continue its journey of success. The company's unique concept and commitment to quality have resonated with consumers, making it a standout player in the condiment industry. As Slice of Sauce continues to innovate and expand, it will undoubtedly leave a lasting impact on the way we enjoy our favorite sandwiches and burgers.


What is Slice of Sauce?

Slice of Sauce is a company that produces ketchup slices, which are slices of dehydrated ketchup that can be used as a condiment in sandwiches, burgers, and other foods.

What happened to Slice of Sauce after Shark Tank?

Slice of Sauce appeared on Shark Tank in 2018 and received an investment offer from Barbara Corcoran. However, the deal did not go through, and the company did not receive any funding from the show.

Did Slice of Sauce go out of business?

No, Slice of Sauce did not go out of business. The company continued to operate after Shark Tank and has since expanded its product line to include other condiment slices, such as mustard and sriracha.

Where can I buy Slice of Sauce products?

Slice of Sauce products can be purchased on the company's website, as well as on Amazon and other online retailers. They are also available in select stores across the United States.

Are Slice of Sauce products vegan?

Yes, Slice of Sauce products are vegan and do not contain any animal products or by-products. They are also gluten-free and non-GMO.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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