What Happened to TurboPup After Shark Tank?

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I love going on hikes with my dog, but it’s a hassle to prep their food to take with them on the road. If only there were a dog version of an energy bar that I could take with me. Luckily, there is one!

It’s called, TurboPup. 

TurboPup is an on-the-go energy bar for dogs. It’s made with grain-free ingredients that your dog needs while on the go—created by the United States Air Force veteran Kristina Guererro and her husband, Brandon, for their dogs.

The product appeared on ABC’s Shark Tank season 6, episode 15. But what happened to TurboPup after it appeared on Shark Tank?

In this article, I’ll guide you through what happened to TurboPup before and after appearing on Shark Tank and what happened to the company over the years.

What is TurboPup?

Are you taking a long hike or a cross-state road trip with your dog? Do you dread the time-consuming task of prepping your food and your dog’s food to bring along? TurboPup has your back!

What Happened to TurboPup After Shark Tank

It’s made with grain-free ingredients that not only fill your dog’s belly but give them energy for the trip ahead—no more time-consuming food prep for your dogs. Just grab a bar of TurboPup for the road, and you’re good to go.

A brief history

United States Air Force veteran Kristina Guererro, from La Pine, Oregon, got the idea for TurboPup when she and her dog, Dunkan, were out on a long back-country hike. 

She stopped to eat but realized she had forgotten to pack some food for Dunkan, so she had no choice but to share her food with him. 

However, Kristina didn’t like to give Dunkan food lacking vital nutrients for canines. So, on the way back, she made it her mission to look for suitable travel food for Dunkan before she went on their next hike.

After going to pet stores and searching online, Kristina realized that no compact foods were specially made for dogs. So, she decided to make her own.

To make her vision a reality, she enlisted the help of her husband—a food scientist. Between them, they developed TurboPup: a complete meal replacement full of essential vitamins and nutrients, designed to be suitable for dogs at any age.

Kristina launched the TurboPup business on her own and had modest success with small independent retailers, but she needed help from someone more experienced to avoid problems.

She then heard from friends that Shark Tank was looking for entrepreneurs who were also veterans. So, not expecting a spot on the show, she sent off an e-mail—then found out she got one!

She pitched TurboPup to the sharks in early 2015.

TurboPup Shark Tank Pitch

Kristina entered the Tank with Odin, one of her furry sidekicks, and asked for $100,000 in exchange for 10% of TurboPup.

TurboPup Shark Tank Pitch

Then, she launched into an enthusiastic pitch that she started by recounting the long-ago hiking trip during which her dog, Dunkan, got hungry and that she had to share her food with him and started her quest to find a compact food for dogs.

Kristina described the development process for TurboPup—all done in her kitchen—until she came up with a healthy, nutritious food product that would appeal to dog owners.

Kristina’s pitch was going great, but nothing sold TurboPup as much as the look on Odin's face when Kristina ripped open a packet of TurboPup.

The shark saw the enthusiasm of TurboPup's intended audience firsthand with Odin and was convinced that this product would be a hit. 

She offered a few of the TurboPup bars to the sharks, saying that they could offer Odin one if they liked but not too much—each bar had 250 calories.

When Mark Cuban asked about sales, Kristina explained that in her first year of business, she had made $4,000 by selling TurboPup out of her kitchen

In the current year—the first six months of which were represented on this slide–she'd already reached $7,000 in sales. The low sales figure seemed to unimpress the sharks. 

In an attempt to get to know Kristina as a person, Lori Greiner asked her what her background was, and Kristina explained that she had been an Air Force pilot who saw active service in Iraq.

Her job involved flying a transport aircraft over hostile territory.

The sharks were quite impressed with Kristina’s military background. She impressed them, even more when she told the sharks that to avoid competing with other pet food makers, she had approached outdoor stores first. 

Outdoor stores had no other competing products for TurboPup and took great interest in the product as a lot hikers, and climbers take dogs on their treks.

Some independent pet-supply stores began to stock TurboPup, which led to its being named the official dog food of The National Association of Search and Rescue.

The four sharks rejected TurboPup, but Daymond John offered Kristina a deal of $100,000 for 40% of TurboPup. Kristina bartered for 30%, but Daymond didn’t take it. So she went with a final 35% equity, and Daymond took it.

After Shark Tank

Sales exploded within 24 hours of the segment airing, with more than $30,000 worth of orders coming in during that time. By the end of 2015, they had made nearly $1 million—a significant increase over their two previous years' profits: just $11,000.

After Shark Tank

In February 2016, they were featured in an update segment on the 19th episode of season 7. In it, they announced that Fetch—one of the major pet-distribution companies—would be partnering up with them.

Thanks to Fetch’s help, TurboPup was available in 700 locations. In addition, Daymond praised Kristina for her commitment and endless energy in growing their business.

Value of TurboPup

After making a deal with Pet Smart, TurboPup was in 700 Pet Smart stores nationwide.

It was making an annual revenue of $1 million, which was significantly higher than its initial revenue when Kristina first started TurboPup. Kristina and her company had a net worth of $2 million in 2021.

TurboPup’s downfall

In 2022, TurboPup seemed to have taken a nose dive.

TurboPup’s downfall

It seemed to be no longer available at all. Not only has their website disappeared (the domain is no longer connected with Shopify), but so have the company’s social media accounts—take Facebook, for example: it was last updated in May 2021. 

Likewise, their Twitter account has not been active since 2018, but there has been no announcement from the company and Kristina regarding the current events.

Their products have also been pulled from Amazon, and it appears they have been unavailable since 2019 . Reviews for the product were mediocre—for example, their peanut butter bars had a 3.5-star rating on Amazon.

While many customers enjoyed the product's convenience and praised it for being great to take on hikes or camping trips, others complained that they'd found mold in their bars.

Despite Kristina’s best efforts, TurboPup was not successful in the long run.

Conclusion 

What really happened to TurboPup after appearing on Shark Tank? What’s Kristina doing about this big loss?

Short answer: they managed to stay strong for a few years after appearing on Shark Tank but took a big fall in later years. Kristina has yet to announce anything regarding the pull of products and mass complaints.

Long answer: TurboPup has entirely disappeared from stores, physical and online. They faced backlash and complaints from customers who bought their products only to discover the bar to be covered in molds or the packet full of holes. 

Kristina and her team have been very quiet these past years. No updates were given regarding the business. It’s as if they just upped and left without a word. 

Leaving only questions instead of answers.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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